Job Title: Press & Marketing Officer
Band: 3 (£26,972.40 per annum)
Reporting to: Head of Marketing & Press
Hours: 39 hours per week
Key Duties & Responsibilities
- Devising & Delivering Press Campaigns
- Devising and delivering press campaigns for Northcott productions and projects, including but not limited to writing press releases and organising press nights.
- Working with visiting companies and supported artists to devise and deliver press campaigns for visiting productions.
- Pitching and facilitating interviews, features and other media content.
- Building and maintaining relationships with journalists, reviewers, influencers and editors.
- Tracking, evaluating and reporting on press campaigns.
- Creating & Showcasing Stories
- Creating, sharing and showcasing Northcott Stories and news articles through our social media and website.
- Gathering and editing content from visiting companies, artists and partners.
- Writing original content.
- Working with others (inhouse or freelance) to create original photography and video content.
- Supporting the creation of show programmes, sourcing content, editing and proofreading.
- Delivering Marketing Campaigns
- Working with the Senior Marketing Officer to devise and implement the social media strategy.
- Creating engaging email marketing campaigns, using targeted customer lists.
- Updating the theatre’s website (working in WordPress).
- Producing and monitoring social media adverts.
- Buying print and out-of-home advertising, as directed by the Senior Marketing Officer or the Head of Marketing & Press.
- Tracking, evaluating and reporting on marketing activity.
- General
- Maintaining a working knowledge of the theatre’s programme.
- Contributing to the realisation of the organisation’s strategic goals, notably the Northcott Student Ambassador’s scheme.
- Attending staff meetings/training as required.
- Representing the theatre at external meetings as required.
- Deputising for the Senior Marketing Officer as required.
- Adhering to Exeter Northcott Theatre’s values, policies and procedures.
- Maintaining confidentiality at all times.
- Maintaining a working knowledge of relevant GDPR legislation.
Person Specification
Please demonstrate how you meet these Essential & Desirable criteria when applying for this role:
Essential
We expect candidates to have most if not all of these skills.
- At least 18 months’ experience in a professional role
- Experience with press; PR, journalist, editor
- Experience of using databases and software such as Spektrix, WordPress, Canva (training will be provided on all our systems)
- Experience of copywriting, proofreading and editing
- A creative thinker and a storyteller
- Great with people, networking and building relationships
- Excellent organisational & administrative skills
- Ability to work under pressure and to strict deadlines
- Proven ability to work as part of a team
- Self-motivated, pro-active in learning and development
Desirable
These skills are not required to apply, but please mention them in your application.
- An interest in and enthusiasm for theatre
- Demonstrable knowledge of the theatre industry and the cultural landscape in Devon
- Experience in marketing
- Video editing skills and graphic design skills
- Experience of using social media in a professional setting