Senior Supporter Engagement Manager

Salary Circa £56,000 per annum

Contract type Permanent

Location Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)

Published

20 hours ago

Closing

in 20 days

This is a Permanent, , vacancy that will close in 20 days at 23:59 BST.

The Vacancy

The Senior Supporter Engagement Manager will lead the strategic development of personalised, data‑driven supporter experiences that deepen engagement and maximise long‑term value. This role oversees the design and optimisation of multi‑channel supporter journeys, with a key focus on the creation and delivery of the email, SMS and What’s App communications, as well as our loyalty‑focused communications such as Cure Magazine, supporter newsletters and seasonal loyalty comm such as Christmas Cards. You’ll be a resident expert in marketing personalisation and data automation through martech tools.

Acting as the organisation’s expert in supporter experience design, the postholder ensures that every interaction — from the point that a supporter hits our database to long‑term stewardship — is timely, relevant, and insight‑led. You will use a mix of influence, coaching and collaboration skills to work across the organisation – working closely with Fundraising, Digital, Data, Business Intelligence, Insight, Policy and Campaigning, Volunteering, Info Services and Brand teams to embed a culture of continuous improvement and supporter‑centric thinking.

Most importantly you’ll be passionate about giving supporters a fantastic experience so that they stay longer, do more and feel like a valued part of getting to a cure for dementia.

MAIN DUTIES & RESPONSIBILITIES:

Supporter Journey Development & Design

• Lead the end‑to‑end design of supporter journeys working collaboratively across all the organisation, taking an audience led approach in achieving our income, engagement and influence objectives, joining the dots and identifying opportunities for cross sell, upsell and integration of offers throughout a supporter's relationship with us.
• Oversea the mapping and optimisation of lifecycle journeys, ensuring they are insight‑driven, segmented, and aligned with organisational goals towards a cure.
• Responsible for ensuring your teams are expert in our martech, and use testing frameworks (A/B, multivariate), data and performance insights to optimise journeys performance.
• Lead for automation of journeys within our martech, balancing efficiencies on resource with excellent supporter experiences.
• Lead for data, compliance and technical troubleshooting.

Data Selections & Audience Targeting

• Responsible for making audience targeting decisions ensuring accurate, timely, and insight‑led targeting for all fundraising and engagement activity.
• Working collaboratively with the BI team to ensure the development and application of data modelling and propensity models to predict supporter behaviour models that support tailored communications and efficient campaign delivery.
• Work closely with Data and Analytics teams to maintain data quality and optimise selection processes, and work with insight and BI to translate performance outputs into actionable recommendations for optimising our supporter journey performance.
• Ensure robust documentation, governance, and continuous improvement of data targeting and selection workflows
• Work collaboratively with the digital analytics team to ensure a strong connection between web and paid digital activity to avoid siloes across the stages of a supporter's experience with ARUK.

Supporter Loyalty & Stewardship Communications

• Lead the creation of loyalty‑focused communications that build long‑term relationships and increase lifetime value and deliver on our supporter experience principles – including communications such as Cure Magazine and E-newsletter.
• Work collaborative with Senior Supporter Relations Manager to develop stewardship frameworks that recognise and thank supporters at key moments – including the coordination of an ARUK approach supporter Christmas and Seasonal greetings.
• Ensure collaboration within these organisational supporter loyalty communications is effective leading for RACI and levels of approval.
• Lead for your team adhering to GDPR-aligned audience management and safe data activation.

Leadership & Collaboration

• Manage and develop a multi‑disciplinary team across your key responsibilities, fostering a culture of audience led, testing, continuous improvement and joined up thinking, planning and delivery.
• Build strong relationships with key stakeholders across fundraising, digital, brand, data, insight, info services, policy and campaigning, and research teams to ensure alignment and shared priorities.
• Responsible for keeping up to date on latest thinking, tools and technology for delivering effective Supporter Experiences, working closely with our Salesforce Technical Product Owner. And represent the charity in conferences, networking and influencing within the sector.

Knowledge, skills and experience needed:

• Extensive experience in supporter or customer journey design, CRM‑driven marketing personalisation and data automation
• Strong understanding of email marketing and supporter journey platforms and infrastructure, automation tools, and CRM systems.
• Familiarity of audience targeting segmentation and data selections.
• Familiarity with propensity modelling, predictive analytics, or working alongside data science teams.
• Proven ability to lead teams and manage complex, cross‑functional projects.
• Strong analytical mindset with the ability to translate insight into action.
• Excellent communication and stakeholder‑management skills.
• Demonstrable experience of leading supporter engagement programmes across multi-channel campaigns and activity.
• Demonstrable experience of working with external partners, including creative agencies, platform providers, research agencies, print and production houses.
• Demonstrable budget development and management experience.
• Deeply supporter‑centric, with a passion for creating meaningful experiences and supporter communications.
• Ability to distil complex data into simplified actionable insights that build the programme.
• Curious, analytical, and comfortable working with data and making driven decision‑making.
• Creative thinker who enjoys solving complex problems, particularly solving problems in collaboration with stakeholders.
• Collaborative, confident, and able to influence at all levels, particularly at a senior level across the organisation.
• Experience of coaching internal stakeholders, with strong workshop facilitation experience.
• Committed to continuous learning and innovation.

The closing date for applications is the 31st May 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country. Recently, the company has won multiple workplace environment awards and has an outstanding record of employee satisfaction.

The Benefits

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The Values

• Innovation

We are creative and fearless in our work.

• Accountability

We take ownership of our work and lead from the front.

• Teamwork

We collaborate widely and build supportive environments.

The Charity

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

The Benefits

It is important to offer a range of benefits which are designed to meet both the organisational and individual needs, are market competitive and designed to attract and retain employees.

For more details on working for Alzheimer's Research UK click here.

Holiday entitlement

Healthcare

Sick pay

Pension

Cycle to work scheme

Family friendly policies

Learning & development

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