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Associate, Social Media and Digital Storytelling

ROOM TO READ UK LIMITED
Global Office Asia - Main - New Delhi
Full-time
Listed today

Associate, Social Media and Digital Storytelling

locations
Global Office Asia - Main - New Delhi
time type
Full time
posted on
Posted Today
job requisition id
R-03281

World Change Starts with Educated Children® 

World Change Starts with Educated Children®

IMPORTANT: All applicants must be legally eligible to work in the country where the position is located. Room to Read is not able to provide sponsorship.

Position Overview


The Associate of Digital Storytelling is a creative, digital-first content strategist responsible for building Room to Read’s global digital community. Reporting to the Associate Director, Content and Storytelling, this role serves as the primary voice and visual creator for our global social channels. The ideal candidate is passionate about digital storytelling and can translate complex international development work into scroll-stopping content. You will be responsible for the full lifecycle of social content, including calendaring, content collection, production and publication – all to engage and inspire funders, partners and broader audiences worldwide.

Reporting to the U.S.-based Associate Director, Content and Storytelling, the Associate of Digital Storytelling plays a hands-on production role within Room to Read’s content and creative services team, collaborating closely with global colleagues across the marketing and communications (MarCom) team, relationship managers, programmatic subject matter experts and operational country teams, to ensure a consistent, audience-centered digital presence.

Key Responsibilities

Social Media & Digital Channels

  • Lead the growth of Room to Read’s global social media presence by producing platform-optimized content across channels (Instagram, LinkedIn, Facebook, X, BlueSky, Threads, and YouTube).

  • Maintain an integrated social media content calendar that aligns with global campaigns, organizational and project milestones, and fundraising initiatives.

  • Identify key cultural moments and stay current on digital storytelling trends, social media platforms, and emerging content formats, proactively identifying opportunities to evolve Room to Read's digital presence.

  • Work closely with the MarCom design lead and brand comms and PR team to ensure all digital content adheres to brand voice, messaging, style, and visual identity guidelines, and accessibility standards.

  • Provide support and guidance to in-country communications staff across Asia and Africa to strengthen and align global and local digital storytelling strategies.

  • Manage social media community engagement, responding to inquiries and fostering conversations with our followers and prospective influencers.

  • Monitor social media performance and surface insights and recommendations to inform ongoing content strategy.

Multimedia & Digital Content Creation

  • In coordination with the MarCom design lead, produce and edit original video content, including impact stories, campaign assets, donor stewardship content, and organizational announcements, leading asset development through ideation to final delivery.

  • Develop digital-first storytelling assets, including motion graphics, short-form video and reels, presentations and digital reports, and interactive web content.

  • Contribute to content intake and knowledge management processes, ensuring digital assets are well-organized and accessible to fundraising and communications colleagues.

Collaboration & Knowledge Management

  • Liaise with brand communications and PR team, fundraisers, partners, and funders to develop co-branded content that highlights the impact of their support and builds awareness for Room to Read with new audiences through campaigns, events, and special initiatives on social channels.

  • Partner with in-country communications staff and global teams to gather story leads, raw footage, photography, and supporting materials for digital content production.

  • Collaborate with technical subject matter experts to highlight Room to Read’s thought leadership in global education through data and evidence-based social media content and storytelling.

  • Support and recommend the adoption of AI-powered tools to streamline content workflows, in coordination with the Associate Director.

Qualifications

Required

  • Minimum 3 years of relevant professional experience in digital content production, social media management, multimedia storytelling, or a related field.

  • Demonstrated video production and editing skills, with a portfolio of work across digital or social platforms.

  • Proficiency in video editing tools (e.g., Adobe Premiere Pro, Canva, CapCut, etc.).

  • Strong visual storytelling instincts with an eye for compelling, audience-centered content.

  • Experience managing social media content across major platforms, including scheduling, community engagement and performance monitoring.

  • Ability to manage multiple projects simultaneously, meet deadlines, and adapt to shifting priorities.

  • Strong interpersonal skills and ability to work collaboratively with diverse, geographically distributed teams.

  • Ability to work a flexible schedule, including business hours outside standard India-specific working hours, in alignment with global MarCom team needs.

Preferred

  • Experience working in a nonprofit, international development, or mission-driven organization.

  • Familiarity with motion graphics tools (e.g., Adobe After Effects).

  • Experience with social media management and performance tools, like Oktopost (preferred), Hootsuite, or Sprout Social.

  • Experience working with data from Google Analytics.

  • Basic understanding of SEO and content optimization best practices.

  • Experience with interactive content tools or digital report platforms (e.g., Shorthand, Ceros).

  • Experience collaborating with remote and/or international teams.

Compensation:

Room to Read offers a competitive salary with excellent benefits. The non-monetary compensation includes a unique opportunity to be part of an innovative, meaningful, fun, and rapidly growing organization that is changing the world through literacy and gender equality in education.

Child Protection Principles

  • Room to Read is committed to the education and welfare of children and protecting them from abuse and exploitation

  • Room to Read has zero tolerance for child abuse and exploitation.

  • All children have the right to be free from abuse and exploitation, including neglect, maltreatment, and physical, mental or sexual violence, injury or abuse.

  • All children should be treated with respect and dignity.

  • The well-being of the child is Room to Read’s first priority when dealing with all identified or suspected cases of child abuse.

  • Room to Read shall integrate child protection into all its organizational strategies, structures and work practices.

Protection from Sexual Exploitation and Abuse (PSEA) Principles

  • Room to Read Representatives must create and maintain an environment that prevents sexual exploitation and sexual abuse.

  • Room to Read has zero tolerance for adult sexual exploitation and abuse.

  • Sexual exploitation and abuse are serious violations of fundamental human rights and will not be accepted or tolerated.

  • All adults should be treated with respect and dignity.

  • Room to Read implements a survivor-centered approach, putting the survivor’s rights and dignity at the forefront.

  • Survivors referred to available professional assistance (e.g. mental health counselling), upon consent.

Room to Read is an equal opportunity employer committed to identifying and developing the skills and leadership of people from diverse backgrounds.

Read is a child-safe organization; all personnel must adhere to Room to Read’s Child Protection Policy, Child Protection Code of Conduct and Prevention of Sexual Exploitation and Abuse (PSEA) Policy.

About Room to Read:   

Founded in 2000 on the belief that World Change Starts with Educated Children®, Room to Read envisions a world free from illiteracy and gender inequality, where all children have room to read, learn and grow – creating lasting change. Through our Literacy Portfolio, we train and coach teachers of the early grades in literacy instruction; create and publish quality books and curricular materials in local languages; and establish children’s libraries filled with diverse children’s books that can be enjoyed at school and home. Our Gender Equality Portfolio supports adolescents, particularly girls, in developing life skills that promote gender equality, helping them to pursue lifelong learning and make informed decisions.

We support young people of all genders to overcome gender biases and build the knowledge and skills to create a gender-equal world. Room to Read collaborates with local communities, partner organizations, publishers, and governments to test and implement innovative models that can be integrated into the education system to deliver positive outcomes for children at scale. To date, Room to Read has benefited more than 50 million children in 28 countries.

Learn more at www.roomtoread.org.

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