Salary Circa £56,000 per annum

Contract type Permanent

Location Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)

Published

20 hours ago

Closing

in 20 days

This is a Permanent, , vacancy that will close in 20 days at 23:59 BST.

The Vacancy

The Senior Supporter Engagement Manager will lead the strategic development of personalised, data‑driven supporter experiences that deepen engagement and maximise long‑term value. This role oversees the design and optimisation of multi‑channel supporter journeys, with a key focus on the creation and delivery of the email, SMS and What’s App communications, as well as our loyalty‑focused communications such as Cure Magazine, supporter newsletters and seasonal loyalty comm such as Christmas Cards. You’ll be a resident expert in marketing personalisation and data automation through martech tools.

Acting as the organisation’s expert in supporter experience design, the postholder ensures that every interaction — from the point that a supporter hits our database to long‑term stewardship — is timely, relevant, and insight‑led. You will use a mix of influence, coaching and collaboration skills to work across the organisation – working closely with Fundraising, Digital, Data, Business Intelligence, Insight, Policy and Campaigning, Volunteering, Info Services and Brand teams to embed a culture of continuous improvement and supporter‑centric thinking.

Most importantly you’ll be passionate about giving supporters a fantastic experience so that they stay longer, do more and feel like a valued part of getting to a cure for dementia.

MAIN DUTIES & RESPONSIBILITIES:

Supporter Journey Development & Design

Lead the end‑to‑end design of supporter journeys working collaboratively across all the organisation, taking an audience led approach in achieving our income, engagement and influence objectives, joining the dots and identifying opportunities for cross sell, upsell and integration of offers throughout a supporter's relationship with us.
Oversea the mapping and optimisation of lifecycle journeys, ensuring they are insight‑driven, segmented, and aligned with organisational goals towards a cure.
Responsible for ensuring your teams are expert in our martech, and use testing frameworks (A/B, multivariate), data and performance insights to optimise journeys performance.
Lead for automation of journeys within our martech, balancing efficiencies on resource with excellent supporter experiences.
Lead for data, compliance and technical troubleshooting.

Data Selections & Audience Targeting

Responsible for making audience targeting decisions ensuring accurate, timely, and insight‑led targeting for all fundraising and engagement activity.
Working collaboratively with the BI team to ensure the development and application of data modelling and propensity models to predict supporter behaviour models that support tailored communications and efficient campaign delivery.
Work closely with Data and Analytics teams to maintain data quality and optimise selection processes, and work with insight and BI to translate performance outputs into actionable recommendations for optimising our supporter journey performance.
Ensure robust documentation, governance, and continuous improvement of data targeting and selection workflows
Work collaboratively with the digital analytics team to ensure a strong connection between web and paid digital activity to avoid siloes across the stages of a supporter's experience with ARUK.

Supporter Loyalty & Stewardship Communications

Lead the creation of loyalty‑focused communications that build long‑term relationships and increase lifetime value and deliver on our supporter experience principles – including communications such as Cure Magazine and E-newsletter.
Work collaborative with Senior Supporter Relations Manager to develop stewardship frameworks that recognise and thank supporters at key moments – including the coordination of an ARUK approach supporter Christmas and Seasonal greetings.
Ensure collaboration within these organisational supporter loyalty communications is effective leading for RACI and levels of approval.
Lead for your team adhering to GDPR-aligned audience management and safe data activation.

Leadership & Collaboration

Manage and develop a multi‑disciplinary team across your key responsibil...

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