Job Title: Fundraising Lead

Internal Job ID: 010

Reporting to: Director of Development

Hours: Full Time (35 hours per week)

Key Relationships: Director of Development, CEO, COO, Trustees, External Partners

Location: Hybrid

Overall Purpose

The Fundraising Lead will both raise money to support the sustainability of NHS Charities Together and contribute to supporting NHS Charities to increase their income.

The role oversees the day to day operations of both our fundraising activity and our practical support to members.

Overall Objectives

Lead the strategic development of a simplified individual giving programme focused on donor retention, stewardship, and legacy conversion.
Oversee the creation and rollout of scalable, white-label fundraising products or campaigns that enable member charities to increase income and deepen supporter engagement.
Oversee and support the development and stewardship of corporate relationships to deliver partnerships in support of our mission.
Guide and empower a skilled team to deliver donor-centric fundraising with excellence and empathy.
Ensure all fundraising activity is compliant, data-informed, and aligned with NHS Charities Together’s values and strategic priorities, ensuring it complements and doesn’t compete with our members.
Support a culture of innovation, collaboration, and strategic philanthropy across NHS Charities Together and its member network.

Key Responsibilities

The main duties and responsibilities of the role holder are as outlined below:

NHS Charities Together Fundraising Strategy

Oversee the shaping of and support the Stewardship Manager on the delivery of a simplified, effective individual giving programme aligned with NHS Charities Together’s strategic priorities, with a focus on the retention and upgrade of existing donors and avoiding competing with our members.
Ensure individual donors are regularly engaged and asked for appropriate cash gifts through a light-touch programme.
Ensure that legacy messaging is prominent in the donor engagement cycle, to inspire existing donors to consider long-term support, aligned with their gratitude to the NHS, with appropriate pathways offered.
Oversee prompt, accurate, and heartfelt thanking processes for all donations.
Manage the welcome journey for unsolicited donations, and oversee the cost-effective management of existing commitments for community or events-based activity to ensure a return
Lead stewardship for donors giving up to £25,000.
Oversee and support the Partnerships & Philanthropy Manager to manage the relationships with selected key corporate relationships, identifying opportunities for partnerships and liaising closely with NHS Charities Together colleagues to support the development of fundable propositions which benefit our sector and our own organisation.

Sector Fundraising Support

Champion sector-wide change by equipping member charities with scalable, plug-and-play fundraising products and strategic guidance that enhances their income generation capacity through individual giving, working closely with the engagement team.
Oversee the development of support the Products Manager on the rollout of replicable or white-label fundraising products, starting with the roll-out of a lottery and legacy product, and on the development of campaigns (e.g. focused on grateful patients).
Oversee and drive the thinking on future fundraising products that will appeal to and benefit our diverse group of member charities.
Work closely with the engagement team and other NHS Charites together staff to tailor activity in line with segmentation and engagement strategies.
Build trusted relationships with member charities, positioning yourself as a knowledgeable and empathetic fundraising expert.
Contribute to supporting NHS Charities to raise their income, providing advice and guidance 1:1 and through supporting the delivery of member events. Where required support the delivery of paid for consulting support to NHS charities on fundraising.

Team Leadership & Compliance

Lead and motivate the team, providing effective direction in their activities to ensure individual and team objectives are achieved.

Deliver the new NHS Charities Together fundraising programme on budget and on target, and ensure appropriate reporting is delivered to support our governance.

Directly line manage the Stewardship Manager, Products Manager and Philanthropy & Partnerships Manager
Ensure excellent use of the CRM for donor engagement, reporting, and data management, and ensure the development of efficient systems and process that maximise donor income and satisfaction.
Ensure all fundraising activity complies with relevant legislation, including GDPR and the Data Protection Act.
Contribute to a culture of strategic philanthropy across the organisation.

Other duties

Visibly live NHS Charities Togethers values, including our commitment to diversity and inclusion.
Carrying out the duties of post in accordance with NHS Charities Togethers policies and procedures on Health and Safety and take responsibility for ensuring personal health and safety.
Working flexibly, prioritising workload, and working effectively as part of a team. Demonstrating an ability to work calmly and effectively when under pressure of tight deadlines, to deliver work on time and to a high standard.
Adhere to relevant legislation, best practice, policies, and processes including, but not limited to charity law, the fundraising regulator, GDPR and professional codes and standards.

This is not meant to be an exhaustive list of duties. The need for flexibility is required, and the post holder is expected to carry out any other related duties that are within the employee’s skills and abilities whenever reasonably instructed.

Competencies

Collaborates across teams, ensuring our approach is aligned with our support of members and the segmentation strategies we are pursuing.

Builds strong relationships internally, and models a ‘one charity’ approach.

Identifies and creates opportunities to support members, and works with colleagues to identify how to best to deliver support

Provides clear leadership, fostering a strong team and supporting individuals to perform.

Models our values through their work, seeking to support colleagues and understand their perspectives.

Proactive and adaptable to support the wider work of the organisation as required

Takes responsibility for maximising our fundraising return, keeping costs to a minimum.

Proactively adjusts our approach to deliver maximum success, and keeps the organisation updated on likely returns.

Maintains virtual and face to face presence across NHSCT and with key supporters and third-party agencies.

Takes a learning approach to ensure we continually improve our fundraising

Upholds the highest standards of integrity, ethics, and transparency, ensuring we always work within the Fundraising Code

Passionate about supporting NHS charities and helping them to increase their income.

Seeks to understand the needs of NHS charities, shaping our support to maximise our impact in supporting them to raise income

Ensures our stewardship and fundraising work does not compete with members.

Adapts and shapes appeals and campaigns based on learning to deliver success.

Identifies and shapes member support around what is most effective.

PERSON SPECIFICATION

Fundraising Qualification, Chartered Institute of Fundraising, or equivalent

Demonstrable success in developing and delivering fundraising strategies across a range of disciplines/mediums (e.g. individual giving, legacy, products, corporates) to meet or exceed financial targets.

Experience in individual giving or retention programmes

Experience in developing corporate partnerships.

Ability to identify and act on opportunities for innovation in donor engagement and fundraising product development.

Entrepreneurial with a high level of motivation and initiative, and a demonstrable desire to succeed and achieve results.

A passion for thoughtful, accurate and timely donor stewardship

Experience in building credibility with senior external stakeholders and managing relationships with diplomacy

Experience managing external relationships with suppliers

Strong interpersonal and communication skills.

Experience working within an NHS charity or large health-related fundraising environment.

Experience of leading and managing successful teams, providing clear direction and creating a values-based culture

Consulting or advisory experience, or of providing specialist advice

ASSOCIATION OF NHS CHARITIES

2 roles available