Racing Homes

Digital Marketing Manager

Candidate Information Pack

• £38,000 – 41,500 per annum (DOE)
• Full-time, 35 hours per week
• 12 Months - Fixed Term
• Base – Newmarket – Occasional travel

throughout the UK.

WE ARE RACING WELFARE

Racing Welfare is a registered charity supporting the people of British horseracing. We offer
professional guidance and practical help to the stud, stable and racecourse staff whose dedication is
vital for the well-being of racing. Our work aims to help people, from recruitment to retirement, to
thrive in day-to-day life and through a range of life’s challenges.

12,526 INSTANCES OF
SUPPORT IN 2024

533 COUNSELLING
SESSIONS DELIVERED
THROUGH RSL IN 2024

515 NEW BENEFICIARIES
IN 2024

£146,863.88 INCOME
MAXIMISATION IN 2024

Our vision is that all of Racing's people feel
supported and have the opportunity to thrive.

Our mission is to enhance and
support the wellbeing of Racing’s people.

Our mission is to provide
affordable, safe and pleasant
accommodation that we’d live in
ourselves.

JOB DESCRIPTION

Role Profile:  Digital Marketing Manager – Fixed Term – Maternity Cover

Reports to: Head of Communications

Job Purpose: This is an exciting time to join Racing Welfare as the charity continues to strengthen
its digital presence, expand its awareness activity and develop new ways of connecting with the
racing industry through its communications and campaigns. With digital channels playing an
increasingly important role in how the charity reaches, supports, and engages its audiences, this
role offers the opportunity to build experience, deepen expertise and make a visible impact within
a purpose led organisation.

The Digital Marketing Manager will lead the planning, delivery and reporting of Racing Welfare’s
digital marketing and communications activity, working closely with the Communications team to
ensure the charity’s digital channels are engaging, effective and aligned with organisational
priorities.

KEY RESPONSIBILITIES

• Play a central role within the Communications team, leading the planning, implementation and evaluation of digital marketing and communications activity across Racing Welfare owned platforms.

• Manage and mentor the Digital Marketing Assistant, providing ongoing guidance, support and development to enable them to meet objectives and contribute effectively to the team.

• Plan, create and publish engaging, original digital content across the charity’s social media channels, working collaboratively with colleagues across Communications, Fundraising and Welfare teams as
required.

• Design and produce marketing materials in house to support awareness of Racing Welfare’s services and the digital promotion of fundraising activity, using Adobe Creative Cloud, InDesign and

• Work closely with the Head of Communications to plan and deliver activity that drives growth, reach and engagement across all Racing Welfare owned digital channels.

• Lead on the day-to-day management, updating and development of Racing Welfare owned websites.

• Keep up to date with digital trends and platform developments, ensuring content remains relevant, professional and of consistently high quality.

• Monitor the charity’s digital and social media channels, responding appropriately to misuse, abuse or potentially damaging content in line with internal policies and guidance.

• Take a key role in the planning and creation of digital content for Racing Welfare’s annual awareness campaigns, including post campaign analytics and reporting.

• Report on activity and performance across all Racing Welfare owned digital channels, including social media engagement, website traffic and email marketing statistics.

• Work alongside the Fundraising team to support the digital promotion of the charity’s programme of events and challenges, without responsibility for event organisation or delivery.

• Assist in the production of content for direct email marketing campaigns relating to charity appeals, service launches and fundraising activity.

• Ensure brand guidelines are applied consistently across all digital channels, campaigns and assets.

• Attend welfare, fundraising and industry events where required, for the purpose of capturing digital content for use across Racing Welfare’s website and social media channels.

For a full Job Description please contact Tom.Bloomfield@thejockeyclub.co.uk

PERSON SPECIFICATION

Property & Contracts Manager

Essential

Desirable

Education and
Qualifications

Knowledge & Skills

Experience

Personality /
Motivation

A minimum of the below;
• GCSE in Maths & English – Grade C or above.
•
• Digital marketing training or equivalent demonstrable experience.

Equivalent Maths/English/Literacy qualifications e.g. Certificate in Adult Numeracy/Literacy.

Any of the below;
• Degree or other appropriate higher Diploma/Degree in English, journalism, marketing or associated
subject.
• CIM qualification or equivalent.

• A good understanding of the racing industry.
• Good knowledge of managing email marketing databases.
• A good working knowledge of SEO.
• Good understanding of digital trends.
• An understanding of confidentiality and data protection.
• Strong ability to priotise work in response to changing demands, using sound judgement to meet deadlines without
compromising quality.
• Skilled at designing visual marketing resources such as posters, flyers and graphics.
• Use of Adobe Creative Cloud, specifically Photoshop, Illustrator, InDesign and PremierPro.
• Use of Google analytics and other insight tools to provide accurate analysis of campaigns.
• Website management.
• High level of literacy.
• Excellent IT skills.
• Excellent interpersonal and communication skills.
• Strong organisational and planning skills.
• Ability to build strong working relationships with colleagues and external associates.

• Demonstrable experience of creating engaging and compelling copy and posts for website and social media.
• Experience of working in a fast-paced digital marketing role.
• Experience of planning and creating successful digital marketing campaigns including email, website and social
media content.
• Demonstrate experience of line managing or supporting the development of an assistant or junior colleague.

• Creative, innovative and takes pride in delivering a high standard of work.
• A dynamic, resourceful and driven individual who can operate as a highly motivated self-starter whilst also being a
team player.
• High level of attention to detail.
• Able to work under pressure and to deadlines.
• The willingness and ability to work flexibly and respond to the emerging needs of the business.
• A willingness to travel throughout the UK when necessary.

• Good understanding of the charitable and voluntary sector.

• Experience of working in the charitable sector.
• Experience of working in the racing industry.

For a full Person Specification please email Tom.Bloomfield@thejockeyclub.co.uk

ADDITIONAL INFORMATION

Annual leave: 25 days per annum plus bank/public holidays.

Benefits:-
•
• Wellbeing Lottery: Monthly draw for a staff benefit.
•
Care First: Staff helpline.
• Group Personal Pension Plan
•
•
•
•
•
•
•

Health Shield: Cash back private health care plan.
Ride2Work: Cycle to work scheme
Eye Care Vouchers
Racing TV discount
EE 20% Discount.
Raceday tickets – up to four tickets to all Jockey Club race meetings
Life assurance.

Closing date for applications
is 5pm on the 30th of January 2026.

First stage interview held on
W/C 09/02/26.

How to apply:-
Join Our Racing Team Today! - The Jockey Club Careers