Social Media Content Creator
Social Media Content Creator
£38,000 - £40,000 + benefits
12 months fixed-term contract
Full-time (35 hours per week)
Wimbledon (flexible and hybrid working)
The role
As the Social Media Content Creator, you will be part of our Social Media team and you’ll be creating content for professionals who study alongside their jobs. Through our existing branded social channels such as CIPD Qualifications on LinkedIn (95k followers) and TikTok, you will support student community engagement and raise awareness of CIPD qualifications, career development and membership benefits.
What you’ll be doing
- Creating engaging social media content designed specifically for professionals studying towards CIPD qualifications while working in HR or people roles.
- Collaborating with internal subject matter experts to translate CIPD research, insights and guidance into accessible and engaging social content for the early career audience.
- Actively engaging with the CIPD community on LinkedIn by recognising and celebrating professional milestones.
- Identifying opportunities to amplify and share member stories through CIPD channels.
- Monitoring social media trends and audience behaviours to ensure content remains relevant and engaging.
- Using performance insights and analytics to optimise content and improve reach with student and early career audiences.
- Contributing ideas and experimentation with new formats and channels.
- Working closely with the social media team members to support the delivery of the organisation’s social media strategy
- Collaborating with marketing, content, membership and qualifications teams to support campaigns and initiatives aimed at student members and emerging professionals
What you’ll need to be successful
- Experience of managing live social channels
- Evidence of growth and or impact on those channels
- Experience of content/social media campaign planning
- Experience creating engaging social media content
- Strong understanding of short-form video and platform-native content formats
- Confidence presenting and communicating clearly on camera
- Ability to translate complex or professional topics into clear, engaging content
- Ability to interpret metrics and use insights to iterate quickly, not just to report
- Algorithm awareness
- Trend spotting and trialling/testing new ideas
- Translating brand voice into social-first content
- Experience creating content for career-focused or professional audiences
- In-app video editing skills
- Experience creating content for platforms such as LinkedIn and TikTok
- Interest in workplace trends, HR or professional development
About us
We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We’re the professional body for HR, L&D, OD and all people professionals – experts in people, work and change. With over 160,000 members globally – and a growing community using our research, insights and learning – we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.
We offer an inclusive and collaborative working environment, a wide range of development opportunities and a competitive benefits package, including 28 days’ annual leave (with the option to buy and sell), a personal development allowance, access to an award-winning pension scheme and a strong focus on wellbeing, including a cashback health scheme. We also support colleagues at different life stages, with enhanced parental leave, fertility and family-forming support, and support for those who are full-time carers for their loved ones.
We value everyone as an individual and are committed to creating a diverse and inclusive workplace where different perspectives are welcomed, ensuring fair opportunities for all and strengthening how we work and deliver impact together.
If this role describes you and your career aspirations, click APPLY.