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Senior Product Strategy and Planning Manager

THE ROYAL BRITISH LEGION
53,381 - 58,818 per year
London
Full-time
18th August 2026
Listed today

We are looking for a Senior Product Strategy and Planning Manager to lead the way in strengthening how Fundraising plans, prioritises and delivers growth. Bringing together strategic thinking and operational delivery, you will ensure our product strategies are audience-led, insight-driven and focused on long-term, sustainable income growth.

Leading two Product Strategy Managers, the Fundraising Planning Manager and the Fundraising Planning Officer, you will build a clear, joined-up approach to product strategy and planning. You will support your team to turn ideas and opportunities into actionable plans that help deliver real impact.

Working closely with Senior Managers across Acquisition and Development, you will help embed smarter ways of working so that product strategies shape supporter journeys, strengthen loyalty and unlock sustainable income across a broad fundraising portfolio. This is an exciting opportunity to shape a newly created role, influence planning at scale and lead a team at the heart of turning fundraising strategy into action. If you enjoy making sense of complex information, helping plans take shape and supporting teams to make confident decisions, we would love to hear from you.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

This role is based in London, with flexible and hybrid working options available in line with business needs.

Employee benefits include -

  • 28 days’ paid holiday, plus bank holidays, increasing with service, with an optional annual leave purchase scheme of up to 5 working days
  • Enhanced paid maternity, paternity and adoption leave
  • Generous pension scheme with employer contributions ranging from 6% to 14%, depending on length of service
  • A range of flexible working options may be available, depending on your role
  • Employee Assistance Programme providing confidential counselling, financial and legal advice
  • A range of courses delivered by learning specialists to support your development goals and objectives
  • Opportunities to volunteer
  • Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

If you require the job advert or job description in an alternative format, please contact 0808 802 8080.