Senior Legacy Engagement Manager
Senior Legacy Engagement Manager
Senior Legacy Engagement Manager
About us
Legacies account for over two thirds of the RNLI’s annual income today and will continue to be a vital fundraising stream for many years to come. Our stewardship offering is evolving. Creating meaningful and personal connections with those who choose to support us with a gift in their Will is what can set us apart from others.
In this role, working alongside your peer, you’ll be responsible for leading and inspiring our Engagement team, with a particular focus on how we steward and grow high-value legacy relationships. You will line manage up to five individuals who deliver both stewardship and awareness activity across their regions, ensuring our supporters receive a seamless and personalised experience and our volunteers are equipped to talk about gifts in Wills.
You’ll collaborate closely with colleagues across Legacy Marketing & Administration, Philanthropy and Regional Engagement teams to ensure we take a more proactive, insight-led approach to identifying and supporting high-value pledgers. Working with your peer, you will shape the culture and direction of the team, ensuring focus, consistency and delivery across a range of key projects.
Your role
As a Senior Legacy Engagement Manager – Stewardship and Blended Giving, you will focus on:
- Inspiring and managing the team, working in partnership with the other Senior Legacy Engagement Manager, to deliver a world-class stewardship programme for legacy supporters
- Leading the development of a more structured, insight-led stewardship approach, ensuring clarity on when a personalised, relationship-led approach adds the most value
- Supporting and guiding Legacy Engagement Managers to prioritise and build relationships with supporters most likely to leave significant gifts
- Driving a more proactive approach to identifying and engaging high-value legacy supporters, moving beyond passive acquisition routes
- Playing a key role in developing our Blended Giving approach, working closely with the Philanthropy team to connect legacy and major giving opportunities
- Collaborating with colleagues across the organisation to deliver a seamless, supporter-centric experience that secures and grows long-term income
- Using insight and data to continuously evaluate and improve our stewardship approach, identifying opportunities to enhance supporter experience and value
- Contributing to the wider legacy strategy, helping evolve our approach to meet new opportunities and challenges
About you
As an experienced fundraising or engagement leader, you’ll be comfortable building meaningful relationships with supporters, working collaboratively across teams and inspiring others to deliver excellent stewardship.
To be considered for this role, you’ll need to have:
- Strong leadership experience, including managing and motivating a geographically dispersed team and driving performance
- Demonstrable experience in managing high-value relationships, including stewardship of major donors or legacy pledgers
- Experience of developing and delivering personalised engagement approaches that drive long-term value
- Proven ability to use insight and data to inform decision-making and prioritisation
- Experience of working across teams to deliver integrated approaches, ideally including exposure to both legacy and major giving
- Ability to influence a wide range of stakeholders and drive change in a complex organisation
- Strategic thinking skills, with the ability to translate strategy into clear, practical delivery
This post requires a valid driving licence.