Senior copywriter

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Closing Date:

16 June 2026

Closing Date:

16 June 2026

• Annually:£34,582 - £40,821 plus up to £200 hybrid working allowance or up to £3,336 London weighting as applicable, per annum
• Region:Nationwide or Remote
• Location:London - Weston House
• Department:Brand & Marketing
• Vacancy Type:Permanent
• Working hours per week:35
• Closing Date:16 June 2026

If you're looking for a role where your words can make a real difference to children, our Senior Writer role could be the perfect fit.

At the NSPCC, we believe every childhood is worth fighting for. For over 100 years, we've been working to end child abuse and neglect for good, powered by the passion of our staff, volunteers, supporters and partners.

Our Communications and Marketing Directorate plays a vital role in making that happen. From high-profile national campaigns to fundraising and service promotion, we bring the NSPCC's mission to life through compelling, effective storytelling.

We're the voice of the organisation, shaping how people understand, trust and support our work. We also ensure colleagues and volunteers are informed and engaged so they can play their part in protecting children.

If you're a strategic thinker with a way with words, this is your opportunity to help shape how millions of people connect with our cause.

As Senior Writer, you'll shape the NSPCC's voice across everything we do, leading on strategic writing, messaging and tone of voice to ensure our communications are clear, powerful and consistent.

This role plays a vital part in delivering our communications strategy and supporting the NSPCC's wider goals. You'll contribute by:

• Developing and evolving our verbal identity across NSPCC and Childline
• Raising the quality and consistency of writing and ideation across campaigns, channels and audiences
• Providing expert guidance and mentoring to colleagues to strengthen creative output across the organisation

Your work will help us reach more people, build deeper engagement, and ultimately protect more children.

You'll lead the development of compelling creative across a wide range of projects from integrated campaigns and digital content to film, social and print. Working closely with creative colleagues and teams across the organisation, you'll help shape ideas from concept to delivery, ensuring everything we produce is clear, engaging and on brand. You'll also influence tone of voice, contribute to creative strategy, and support others to create better, more effective communications.

• Write and oversee copy across multiple channels including digital, social, print and film
• Develop and embed tone of voice and messaging guidance
• Collaborate with internal teams and external partners to deliver creative work
• Pitch ideas and present work confidently to senior stakeholders
• Mentor and support colleagues to strengthen writing and NSPCC voice across the organisation

You'll be an experienced writer with a strong strategic mindset and the ability to work across a range of formats and audiences. You'll be confident influencing stakeholders and shaping creative work, with a deep understanding of brand, tone of voice and best practice in communications.

• Proven experience delivering high-quality creative across diverse channels and briefs
• Strong stakeholder management and presentation skills
• Experience developing brand voice, messaging frameworks or editorial guidelines
• Ability to manage multiple complex projects and deadlines

Everyone here will tell you that the biggest reward is the difference we make to children's lives. But we also know how important it is to feel valued and supported in your role. That's why we offer a competitive salary and a range of benefits, including:

• Generous annual leave– 29 days plus bank holidays (pro-rata), rising to 32 days after five years
• Employee discounts– access to over 3,000 offers and savings
• Employee Assistance Programme (EAP)– free, confidential support for your wellbeing
• Pension scheme– flexible and tax-efficient options
• Life assurance– up to five times your salary depending on scheme membership

You'll be challenged, supported, and given the opportunity to grow — all while helping change millions of young lives for the better.

If this sounds like the right role for you, click ‘apply' to start your journey. You can find more information about our recruitment process on our careers page.

#LI-RW1

If you are interested in applying for this role, we encourage you to apply early. To help us manage the process we may close the vacancy before the advertised closing date should we receive a strong response to the role.

In keeping with our values and our policies, if any individuals who are regrettably at risk of redundancy apply for a role and meet the minimum essential criteria they will be given priority consideration. We hope that you understand our position on this and that this will not discourage from applying. We cannot predict who, internally, will apply for a role, or whether they will meet the minimum essential criteria. Where no at-risk candidates meet the minimum essential criteria, all applications will be considered as normal.

Supporting Documents

• Policy on storage handling use retention and disposal of DBS PVG and Access NI disclosures (227.92 KB)
• Our Benefits (5.84 MB)
• Recruitment of ex-offenders policy (268.33 KB)
• Safeguarding Statement (455 kB)
• Inclusive Recruitment Practices (943 kB)
• EDI Action Plan (677 kB)
• Becoming Trauma-Informed (3 MB)

As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk. Our safer recruitment practices support this by ensuring that there is a consistent and thorough process of obtaining, collating, analysing and evaluating information from and about candidates to ensure that all persons appointed are suitable to work with our children and adults.

At the NSPCC we are on a journey to becoming a trauma-informed organisation for the children, young people and families that we work with, as well as our staff and volunteers. To be trauma-informed is one of the guiding principles that shape and guide our 2021-2031 Strategy. This means understanding the nature of adversity, trauma, and resilience so that we can work towards reducing and preventing further harm and promoting recovery and healing. Coming to work at the NSPCC will provide the opportunity for you to join us in our commitment to becoming a trauma-informed organisation.

NSPCC is that the NSPCC highly embraces,

encourages and promotes diversity and

inclusiveness of staff.

Siobhan Walters / Children's Services