PR and Influencer Executive
The PR and Influencer Executive will take a strategic audience-led approach, leveraging data insights to tailor messaging and maximise engagement, to ensure quality coverage across targeted social media influencers and traditional media outlets (print, online, broadcast), instilling awareness of both the particular campaign and Somerset House’s brand mission and vision. The role also involves working closely with internal departments and external partners.
Somerset House is the home of cultural innovators, sitting at the meeting point of artistic and social practice. We host the UK’s largest and most exciting creative community right in the heart of London.
Key responsibilities
Influencer discovery and delivery
- Build out target influencer networks - use existing platforms (eg Brandwatch) as well as meetings, networking and influencer expertise to create a network of relevant content creators for Somerset House who engage our key audience segments around key campaigns.
- Drive digital content creator engagement - expand audience reach across our own social platforms which support wider PR objectives.
- Pitch for social media content ideas, securing posts and coverage in line with Trust and talent requirements
- Follow wider industry and influencer marketing trends to ensure we execute the best creative and tactical solutions
Journalist discovery and delivery
- Maintain, update and build target traditional media lists
- Pitch for listings, previews, feature and coverage in line with Trust and talent requirements.
Campaign Management
Support the PR team in the delivery of key campaign timelines, messages and visuals, which concurrently aligns with and increases the awareness of the overall Somerset House brand:
- Writing engaging copy for press releases, media alerts and social posts, the basis of which can be used as content by media and influencers
- Sourcing eye-catching images to be used across media ahead of openings, negotiating all copyright clearances as relevant
- Working with the team to conceive and organise photo calls, which can be used across all media channels once exhibitions and events are live
- Briefing talent for interviews and attending interviews where possible to make sure both media and talent are happy with the results
- Assist in the planning and co-ordinating of events such as press previews, influencer activations, launches and creator-led experiences, securing the attendance of key critics, reviewers, influencers and content creators
- Devising bespoke, targeted lists of VIP invitees, which reflect the breadth of Somerset House’s cultural programme and community, and will generate press and social media coverage, plus handling arrivals, red carpets, photographers and pre and post event pitching, in collaboration with any VIP consultants, partners, artists and curators
- Develop campaign management processes to support PR timelines to coordinate with wider Audience & Experience team – using digital project management tools Asana / Trello etc.
- Support with timely responses to media, influencer and partner enquiries, by phone, in person and email to the team across all projects
- Working to budgets given for campaigns and ensuring costs are kept within budget
- Working with external PRs and partners as necessary
- Hosting industry breakfasts for select organisations and agencies to foster good relations with the sector and create good word of mouth for events and exhibitions
- Handling day-to-day enquiries for information
Team Support and Administrative Management
- Assist with general photo-shoots and filming, in collaboration with the rest of the team
- Support with capture and analysis of all media coverage and social media content, maintaining trackers to ensure accurate campaign oversight
- Measure the success of campaigns and provide regular campaign reports as required aligning to OKRs distributed to staff, Trustees and partners
- Manage the day-to-day contact with team service providers, such as media monitoring and media database platforms (eg. Vuelio), as well subscription services
- Support with updating the Somerset House online press office and external listings sites / sector diaries with new projects
- Manage departmental subscriptions
- Support with departmental financial processes, such as raising purchase orders and chasing invoices/receipts
- Attend internal meetings on behalf of the PR team
Skills, knowledge & expertise required for the role:
Experience
- Excellent knowledge of the social media and general media landscape and an avid interest in consuming news and trends
- Proven experience of working in a busy press office, PR, influencer marketing or social media agency
- Evidence of devising and/or implementing PR or social media campaigns which target the relevant audiences and explore opportunities to reach new audiences
- Demonstrable management of talent and influencers, as well as collaboration with a range of partners and stakeholders
- Tested track record of balancing administrative support and management with campaign work
- Excellent knowledge and interest in the arts/cultural/entertainment sector
- Excellent knowledge and understanding of social media and sound understanding of marketing
Skills
- Excellent communication skills (verbal and written)
- Excellent copywriting skills
- Excellent organisational skills, with scrupulous attention to detail
- Be a proactive person, skilled at turning creative thinking into achievable actions and results
- Thrive in a fast-paced environment, strong ability to prioritise and be flexible with workloads
- Keen ability to work both using own initiative and as a team player
- Willingness and motivation to complete tasks to best of ability, no matter how big or small
Benefits to working at Somerset House
Mental Health & Wellbeing
- Contribution towards eye tests and glasses
-Trust life insurance scheme
- We offer winter flu vaccination vouchers
* dependent on the needs of the role
Holiday
Other Leave
Benefits
Discounts, offers and free stuff
-The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites
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-Discounts in Somerset House cafes and restaurants
-Discounts with various high street retailers and restaurants
-Discounts to local leisure centres
*following 3 months of employment
About Somerset House Trust
Somerset House is actively anti-racist and you can read about our commitment to diversity, equity, inclusion & belonging
here. We are working hard to ensure our people, our onsite community and our sector reflect, represent and include all of society.
Our Commitment to Anti-Racism, Diversity, Equity, Inclusion & Belonging:
discrimination
in the initial screening stage of our recruitment process. This reinforces our commitment to focusing on the skills and qualifications of all applications from the start.
We're committed to creating an inclusive recruitment process. Please let us know if there's anything we can do to help you perform at your best. We're open to adjusting our process to accommodate your needs please email people.team@somersethouse.org.uk.
The Trust reserves the right to close a job before its application deadline.
Please only apply if you have the right to work in the UK; the Trust cannot currently offer sponsorships.
And finally.... the use of AI in your application
In your application, we want to hear from you in your own voice about your skills, experience, and how you align with the job expectations and desire to work at Somerset House Trust. All applications are reviewed by members of our team.
Documents
Our Hiring Process
Don't worry if you don't see any roles you want to apply for now. Register your interest to allow us to contact you when a suitable role meeting your criteria comes along. Unfortunately, the Trust cannot sponsor or take over sponsorship of an employment Visa at this time.