Marketing Coordinator

JOB DESCRIPTION

Job title: Marketing Coordinator

Hours: 35 hours per week

Salary Range: £24,000 to £27,500 p.a depending on experience

Based at: Crossbeck House, High St, Middlesbrough TS6 9DA

Flexible working: Some working from home considered after probation period, but

Responsible to: Senior PR and Communications Co-ordinator

ABOUT ZOE’S PLACE

Zoe’s Place is unique, we are the only baby specific Hospices in the U.K., with hospices located in Coventry and Middlesbrough and strive to promote and maintain our commitment to the local communities in each area.

We’re incredibly proud of our hospices. We provide palliative, respite, and end of life care to children aged 0 – 5 years old with life-shortening or life-threatening conditions. With our team of specialist nurses offering 24-7 care and support, we’ve created a safe, caring and fun place, where parents know that their child will receive the best care possible - a home away from home.

THE ROLE

We're looking for an energetic and creative Marketing Coordinator who lives and breathes great content. This is a hands-on role where no two days are the same. You'll be responsible for creating engaging marketing campaigns, producing compelling digital content, growing our social media presence, capturing powerful stories, and showcasing the incredible work of Zoe's Place.

You'll have a strong understanding of current social media trends and know how to create authentic, engaging content that resonates across platforms including Facebook, Instagram, TikTok, LinkedIn and other emerging channels.

Most importantly, you'll be confident building relationships with families, supporters, fundraisers, volunteers, corporates and staff to uncover inspiring stories that bring our mission to life.

JOB SUMMARY

What We're Looking For

The ideal candidate is someone who naturally spots a great story before anyone else does. You'll enjoy meeting new people, making them feel at ease and bringing their experiences to life through powerful content.

You'll understand that today's audiences want authentic, human stories rather than polished corporate messaging. You'll know what content works, what trends are worth embracing, and how to adapt content for different audiences while maintaining the dignity, compassion and values of Zoe's Place.

If you're passionate about creating meaningful content that makes a genuine difference, we'd love to hear from you.

KEY RESPONSIBILITIES

• Plan, create and deliver engaging marketing campaigns that raise awareness of Zoe's Place and support fundraising activities/events.

• Develop, manage and grow our social media channels with fresh, creative and trendled content.

Keep up to date with current social media trends, platform updates, content formats and best practice to ensure Zoe's Place remains relevant and engaging.

Produce high-quality photography and videography that captures the emotion, impact and personality of our work.

• Edit photos and videos into compelling content suitable for multiple digital platforms.

Create reels, short-form videos, interviews, behind-the-scenes content and campaign assets.

Write engaging copy for social media, website content, newsletters, press releases and marketing materials.

Build meaningful relationships with families, supporters, volunteers, staff, fundraisers and corporate partners to identify and capture impactful stories.

Conduct interviews confidently and sensitively, helping people feel comfortable sharing their experiences on camera or in writing.

• Attend fundraising events, community activities and hospice events to capture live content and create real-time social media coverage.

Work closely with fundraising teams to promote campaigns, events and appeals. Some events or weekends depending on the requirements for scheduled events.

• Maintain brand consistency across all marketing materials and communications.

Monitor social media performance and campaign analytics, using insights to continually improve engagement and reach.

• Assist with website updates and digital content management.

Ensure all marketing activity complies with GDPR, safeguarding, consent and brand guidelines

PERSON SPECIFICATION

CRITERIA	ESSENTIAL	DESIRABLE
Qualifications	Essential Experience in a marketing, ● communications or social media role.	Desirable Knowledge of Meta ● Business Suite, Google
	Excellent knowledge of current social	Analytics and email marketing platforms.
	media platforms, trends, algorithms and emerging digital content.	Graphic design/ ●
	Proven ability to create engaging, high-	Marketing Material
	performing social media content.	creation experience.
	Strong photography and videography	Experience managing
		paid social media
	skills with an excellent creative eye.
	Experience editing video content for	campaigns.
	social media using platforms such as
	Adobe Creative Suite, Canva, CapCut or
	similar.
	Excellent written and verbal
	communication skills.
	Confident interviewing people and
	capturing authentic stories with warmth,
	empathy and professionalism.
	Outstanding interpersonal skills with the
a wide range of people.	ability to build strong relationships with
	• to detail. achieve deadlines. marketing opportunities. collaborative team.	Highly organised with excellent attention Able to manage multiple projects and Creative thinker with the confidence to generate new ideas and identify Comfortable working independently while also contributing as part of a
Other	Full clean driving licence ● Access to a car ● Clear DBS check

Benefits

• Salary of circa £24,000 to £27,500 per annum.

5% salary employer pension contribution p/a.

• 27 days annual leave plus all statutory English bank holidays.

• Hospice closure between Christmas and New Year (annual leave allowance must be used).

Mileage paid at 55p per mile for business miles.

• Free, on-site parking.

Employee assistance programme and free counselling for employees and their family members (limited availability).

Death in service benefit after six months of service.