Medaille Trust is one of the UK’s leading charities in the fight against modern slavery.
Job Title: Marketing & Communications Manager
Salary: £37,000 – £42,000
Location: Remote (some travel required)
Hours: Full-time (part-time considered)
Responsible to: Head of Development & Impact
Purpose of the Role
To lead and deliver Medaille Trust’s marketing and communications activity, developing and implementing campaigns that strengthen brand awareness, support fundraising, and communicate the organisation’s impact.
The role combines strategic oversight with hands-on delivery, ensuring communications are values-led, survivor-informed, and aligned with safeguarding and organisational priorities.
Key Responsibilities
Strategy & Planning
Develop and implement the day-to-day marketing strategy aligned with organisational objectives
• Identify opportunities to grow brand reach, supporter engagement, and income
• Plan integrated campaigns linked to fundraising and awareness priorities
Campaign Management
• Lead the planning and delivery of multi-channel campaigns (digital, social, email, website, print)
Oversee content calendars and campaign schedules
Ensure all campaigns have clear objectives, measurable outcomes, and strong execution
Monitor performance and optimise activity based on data
Content & Brand
• Oversee production of marketing materials including newsletters, appeals, reports, and case studies
Maintain and strengthen brand identity and tone of voice
Ensure consistency of messaging across all channels
Ethical Storytelling & Safeguarding
• Lead best practice in ethical storytelling and survivor-informed communications
Ensure all content reflects lived experience sensitively and accurately
• Maintain strict standards around consent, confidentiality, and safeguarding
Digital & Data
Oversee digital channels including website and social media (including external partners)
• Analyse performance data and produce reports on KPIs
• Use insights to inform future campaigns and strategy
Ensure GDPR compliance and data integrity
Stakeholder Engagement
• Work collaboratively across Development & Impact, Services, and SLT
• Support fundraising campaigns, donor engagement, and events
Manage relationships with external suppliers and partners
Leadership & Oversight
• Provide direction and oversight to marketing activity and outputs
Ensure delivery is aligned with organisational priorities and capacity
• Contribute to organisational reporting and impact communications
Scope
• Owns day-to-day marketing strategy and delivery
Balances strategic planning with hands-on execution
• Responsible for quality, consistency, and performance of outputs
Person Specification
PERSON SPECIFICATION FOR THE POST OF Marketing and Communications Manager
| REQUIREMENT | ESSENTIAL | DESIRABLE | ASSESSMENTMETHOD |
| Qualifi cations | ● Degree orequivalent● | ● Professionalmarketingqualification(e.g. CIM) | Applicationform |
| Skills | ● Marketingskills across directand digital channels● Social mediamanagementExcellentcommunicatorAble to workcollaboratively aspart of a small team● Excellent IT skills● Excellent Englishlanguage skills | ● Proficiency withanalytics andreporting● | Applicationform /interviewSubmission ofportfolio ofprior workbeforeinterview |
| Experience | ● Deliveringmarketingcampaigns withdemonstrableoutcomes in brandawareness and/or income generation | History of producingcampaigns ormaterials basedon sensitive useof stories ofvulnerable peopleManaging people orteamsWorking in thecharity sector | Applicationform /interview |
| Knowledge | Marketing acrossdigital anddirect channels | ● Knowledge ofmodern | Applicationform /interview |
| slavery, migration or a related field | |||
| Special conditions of service | Enhanced Disclosure and Barring Service Check. Maintain • confidentiality in respect of the service location and identity of clients and staff at all times. |
Essential
Experience managing marketing campaigns with demonstrable outcomes
• Strong understanding of digital and direct marketing channels
Excellent written and verbal communication skills
Experience using data to inform decisions
Ability to manage multiple priorities and stakeholders
Desirable
Experience in the charity or social impact sector
Experience working with sensitive subject matter
Knowledge of modern slavery, migration, or related fields
Experience managing external suppliers or small teams