Marketing Cloud Implementation Manager – FTC

• Innovation

We are creative and fearless in our work.

• Accountability

We take ownership of our work and lead from the front.

• Teamwork

We collaborate widely and build supportive environments.

Salary Circa £47,000 per annum

Contract type Fixed Term

Location Great Abington, Cambridge CB21 6AD (Agile; approximately 2 days a week from our office)

Published

2 days ago

Closing

in 15 days

This is a Fixed Term, 12-months, Full Time vacancy that will close in 15 days at 23:59 BST.

The Vacancy

The Marketing Cloud Implementation Manager - FTC is the subject matter expert for email delivery within the Salesforce Marketing Cloud project, providing expert insight on email and messenger channel effectiveness and standards throughout the project. The role will work closely with the implementation partner and internal project team to embed best practice on email and messaging testing, personalisation and performance. The role will work alongside the project team to input into defining a new operating model for email/SMS/WhatsApp delivery and to support teams adopting new ways of working.

MAIN DUTIES & RESPONSIBILITIES:

• Act as the CRM lead for the Salesforce Marketing Cloud programme, driving channel best practice and shaping supporter experience and email strategy.
• Work in collaboration with the implementation partner on designing email journeys, campaigns, automations and standards during the project.
• In collaboration with the implementation partner, ensure key collateral, such as email templates, are created.
• Work with the implementation partner and Data Selections Lead to design and implement the email journeys and campaigns in the pilot phase, ensuring Marketing Cloud best practice is adopted
• Monitor the pilot activity, reviewing performance, resolving issues and agreeing readiness for wider rollout.
• Work with the internal project team to devise a plan for migrating all activity out of the legacy platforms (Dotdigital, Social Sync, Mailgun and Outlook) and into Marketing Cloud
• Oversee the safe transition and migration of email activity from legacy platforms into Marketing Cloud, protecting supporter experience, deliverability and compliance throughout the change period.
• Input into the development of a new operating model for the delivery of our supporter experience strategy, covering ways of working, governance, testing processes, approvals flows, reporting, automations etc
• In collaboration with the Digital Analysts, the Business Intelligence team and the Data Selections Lead, develop a supporter journey reporting framework
• Undertake training in Marketing Cloud Next and become the team Marketing Cloud expert
• Support business readiness and change, contributing to training, guidance and engagement for teams using Marketing Cloud and promoting adoption of new ways of working.
• Deliver on training the Email and Messaging Channel team on Marketing Cloud, adopting the new ways of working, and ensuring clarity on transition plan to Marketing Cloud.
• Develop effective working relationships with external consultants, such as the implementation partner, to ensure there is excellent, clear communication throughout the project and any issues or concerns can be identified early and addressed.
• Be a core member of the sprint delivery team, participating in all sprint planning, reviews, and retrospectives.
• Work with key stakeholders across ARUK to ensure requirements are fully understood, clearly documented in the form of User Stories and approval and acceptance criteria is defined.
• Work with the Project Manager to define and refine the internal project plan.
• Work with the Salesforce Technical Product Owner and the Data Selections Lead to manage and prioritise the backlog of requirements deprioritised for go-live and ensure there is a roadmap for their subsequent delivery.
• Undertake any other relevant duties and projects in line with the responsibilities of the post.

WHAT WE ARE LOOKING FOR:

• Proven experience in email marketing, with a track record of developing and executing successful email campaigns.
• Strong understanding of email marketing best practices, including deliverability, segmentation, and personalisation.
• Experience in implementing, managing and/or optimising email marketing platforms, preferably Salesforce Marketing Cloud.
• Expertise in data analysis and reporting, with the ability to derive actionable insights from campaign data.
• Excellent communication and stakeholder management skills.
• Experience in A/B testing and campaign optimisation
• Strong analytical and problem-solving skills
• Strategic thinker with the ability to develop and implement effective email marketing strategies
• Excellent attention to detail and organisational skills
• Proactive and results-oriented
• Passionate about using email marketing to make a positive impact

The closing date for applications is the 21st June 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country. Recently, the company has won multiple workplace environment awards and has an outstanding record of employee satisfaction.

The Benefits

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The Values

• Innovation

We are creative and fearless in our work.

• Accountability

We take ownership of our work and lead from the front.

• Teamwork

We collaborate widely and build supportive environments.

The Charity

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.  Any offer of employment is however subject to you having the right to work in the UK.

The Benefits

It is important to offer a range of benefits which are designed to meet both the organisational and individual needs, are market competitive and designed to attract and retain employees.

For more details on working for Alzheimer's Research UK click here.

Holiday entitlement

Healthcare

Sick pay

Pension

Cycle to work scheme

Family friendly policies

Learning & development

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