Marketing Campaigns Executive

Job Description

Working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you.

An opportunity has arisen for a Marketing Campaigns Executive to join Twickenham Experience Ltd. (TEL), supporting the delivery of creative, high-impact campaigns that showcase our non-match-day events at Allianz Stadium. This role will play an important part in bringing our brand to life across digital channels, creating engaging content and helping to drive audience growth, revenue and customer engagement in a fast-paced, collaborative environment.

Job Title : Marketing Campaigns Executive
Department : Twickenham Experience Limited (TEL)
Reports to : Head of Marketing (TEL)
Direct report(s) : None
Salary Banding : c.£35,000 per annum
Job Level : Implement
Location : This role is contractually based at Allianz Stadium, offering some flexibility to work from home
Employment Type : Permanent
Working Hours : This is a full-time role, covering 35hrs per week

Application Information:

• Please submit an anonymised CV (i.e. remove personal details). You do not need to submit a cover letter
• Vacancy closing date: Sunday 31st May at 5pm

To help us get to know your unique experience and voice, we kindly ask that you complete your application without the use of AI‑generated content. This ensures we can fairly and accurately understand your skills, perspective, and suitability for the role. 

The Role:

The Marketing Campaigns Executive is responsible for supporting the delivery of innovative and results-driven marketing campaigns that promote Twickenham Experience Ltd’s (TEL) non-match-day events offerings via Allianz Stadium channels. This role focuses on creating compelling content, managing digital channels, and ensuring brand consistency across all platforms to drive engagement, revenue, and customer satisfaction. It requires a proactive, detail-oriented individual with strong creative and analytical skills who is passionate about marketing and eager to contribute to TEL’s growth.

There may be some requirement to support on match day hospitality and stadium campaigns, with an ad hoc requirement to work evenings and weekends.

Some key responsibilities include:

Campaign Management:

• Plan, execute, and optimise marketing campaigns to promote conferences and venue hire and non-match day ticketed experiences, ensuring alignment with TEL’s strategic objectives.

Digital Marketing:

• Maintain and update the Allianz Stadium website, ensuring content is accurate, engaging, and optimised. Monitor third-party web presence and track ROI quarterly.

Content Creation & Social Media:

• Support the development of photography and video briefs, coordinate shoots, and maintain TEL’s media library. Capture and curate content at events for use across marketing channels and social media, working closely with the Marketing Manager (TEL) to ensure timely, engaging posts and consistent brand representation.

Storytelling & Copywriting:

• Identify compelling stories from across the venue and wider TEL operations, transforming them into engaging written content for use across digital, PR, and marketing channels to enhance brand narrative and audience engagement.

Email Marketing:

• Develop and review regular email campaigns to drive engagement, lead generation, and revenue growth.

Data Management:

• Drive data capture and maintain accurate client data in compliance with GDPR and internal standards.

Brand Management:

• Ensure Allianz Stadium brand integrity across all marketing materials and highlight areas for improvement.

Supplier Liaison:

• Work closely with external suppliers and partners to ensure services are delivered on time, on budget, and to specification.

Competitor Analysis:

• Monitor and report on competitor activity to inform marketing strategy and identify opportunities for differentiation.

Design Support:

• Assist with design requirements for TEL sales and operations teams, including menus, proposals, and promotional materials.

Performance Monitoring:

• Track campaign performance and assist in reporting against KPIs to ensure marketing activities deliver measurable results.

As an Employee, You Will:

• Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
• Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
• Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation.

Liaison & Contacts

Internal:

• TEL colleagues and Heads of Department
• RFU employees
• Venue support functions

External:

• Compass Group/Levy UK
• TEL suppliers and contractors

Qualifications, Skills & Experience:

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.

Essential:

• Experience in developing marketing campaigns
• Competent in Microsoft Office with a good understanding of Excel
• Capable of managing multiple tasks and the ability to respond in a timely manner
• Adaptable to change in a fast-moving environment
• Ability to work collaboratively across teams
• Effective written and verbal communicator with varying levels of stakeholders
• Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
• Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.

Desirable:

• Experience in using design-based platforms such as Photoshop, Illustrator, InDesign
• An interest in photography/videography

Additional Information:

• We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment.
• During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.

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