Marketing and Campaigns Officer

Joining our central Marketing team, you'll play an important role in helping Cardiff Met achieve its recruitment and income ambitions for both domestic and international undergraduate, and postgraduate students. Working on priority University projects, you'll support student recruitment and campaign objectives for of our Cardiff School of Sport & Health Sciences helping to raise awareness and strengthen our connection with future students. You’ll be involved in a wide range of activity, including:

• Managing and enhancing web pages, with a particular focus on course and subject pages;
• Working collaboratively with colleagues to develop and deliver key print publications such as the undergraduate prospectus, taking ownership on school specific content and copy;
• Leading the development of School specific, story-led content in-line with priorities that can be re-purposed across owned and paid channels e.g. student blogs, videos, photoshoots;
• Working with the Marketing Manager and nominated advertising agency to develop and deliver paid measurable campaigns across digital, affiliate and social media channels to support the delivery of activity plans that raise awareness and drive applications/open day registrations to all courses at key points in the recruitment cycle.
• Working with the CRM team to develop and deliver communication and conversion plans for enquirers and applicants aligned to your academic School, in line with key points in the application cycle to aid conversion.

This is a 12 month, fixed-term period of maternity cover to start from July 1st, 2026.

What you’ll bring 

You’ll be an experienced marketing, communications and/or campaigns professional who enjoys turning insight into action. You’ll be confident analysing and interpreting data, taking an evidence‑based approach to shaping activity and understanding what works.

A creative thinker with excellent attention to detail, you’ll be comfortable developing engaging campaigns and content while ensuring accuracy, consistency and quality throughout. You’ll have experience planning, project managing and delivering campaigns and activity plans to agreed deadlines, balancing multiple priorities with a methodical approach.

Central to the role is the ability to build and maintain strong, in‑person relationships with colleagues and key stakeholders. You’ll enjoy working collaboratively to plan and deliver effective campaigns, content and activity, and you’ll bring strong communication skills. You’ll feel equally comfortable working as part of a team or using your own initiative when required, with the confidence to take ownership and see work through.

Why join Cardiff Metropolitan University?

We are a values-based University. We are proud of our culture, and we are there for our people. Our community spirit is the golden thread that underpins our values and behaviours. We support and embrace inclusion that enables everyone to feel respected and able to perform at their best. By joining our University, you'll find yourself in a unique environment where a wealth of knowledge and resources are readily available, supporting you with your career development.

We offer excellent benefits such as:

• Annual leave of 25 days, rising to 30 days after 1 years’ service, plus 12 bank holiday / concessionary days.
• Membership of the Local Government Pension Scheme with generous monthly contributions.
• Excellent family friendly policies – take a look on our Policy Hub page.
• Opportunities to learn and develop your skills with access to library and digital services facilities.
• Excellent sports and fitness facilities with subsidised membership.
• Free family access to our independent specialist wellbeing support provider, Health Assured.

Contact us

For more information about the role please contact Ben Lee, Marketing Manager on blee@cardiffmet.ac.uk, or feel free to contact Cerys Purdon, Recruitment Manager supporting this vacancy on cpurdon@cardiffmet.ac.uk.

All applications must be submitted online.

The person specification will be used as a tool for shortlisting; so please make sure you use this information when writing your application. You can find useful hints and tips about how to apply by visiting our Application Guidance page.

Further details:    Job Description Swydd Ddisgrifiad

Applications may be submitted in Welsh, and an application submitted in Welsh will not be treated less favourably than an application submitted in English.

Should a high volume of applications be received, we may need to close this vacancy early. We therefore encourage you to apply as early as possible.

Cardiff Metropolitan University is proud to be a Disability Confident employer and a signatory of the Armed Forces Covenant.

All applicants with disabilities, or those who are part of the Armed Forces community who during the shortlisting process meet the essential criteria for the role will be progressed to the next stage.

The University is committed to creating a highly inclusive culture. We offer family friendly and flexible working arrangements and a range of staff networks, forums and events to support and develop our people. We warmly welcome applications from those traditionally underrepresented in the higher education sector.