Lifecycle Marketing Coordinator, BFI Streaming

British Film Institute

London

Salary: £33,477 - £34,141 per annum

The BFI is recruiting for a Lifecycle Marketing Coordinator, BFI Streaming

The BFI is recruiting for a Lifecycle Marketing Coordinator, BFI Streaming

The BFI is looking for an enthusiastic people-person to join its BFI Streaming team!

This role plays a key part in supporting the growth and engagement of BFI Player audiences by helping to deliver marketing campaigns that attract, engage and retain users. Working within the BFI Streaming Marketing team, the postholder will contribute to audience-first communications and campaigns that drive viewing and strengthen customer relationships.

This role is offered on a fixed term contract until 31 March 2027. This is a hybrid role with some work taking place at BFI Stephen Street in London.

What you’ll do

• Utilise CRM/ESP platforms to support the delivery of customer onboarding, engagement and campaign activity, helping to ensure BFI Player users are effectively introduced and engaged
• Support the delivery of audience-facing marketing communications across channels (including email, social media, on-platform messaging, and web/app touchpoints) to drive engagement with BFI Player content
• Coordinate with Marketing and Product teams to support the optimisation and development of customer journeys, automations and lifecycle approaches
• Contribute to the development of data-informed engagement programmes, identifying opportunities to evolve lifecycle activity and future automation.

What you’ll bring

• Experience delivering email or CRM marketing activity, including planning, building, or supporting campaigns and communications for different audience segments (or demonstrable transferable experience in similar digital marketing contexts)
• Familiarity using CRM/ESP platforms (e.g. Braze or similar), including audience segmentation, campaign deployment, and performance tracking
• Data-driven and analytical mindset, with the ability to interpret customer behaviour, identify trends, and translate insights into actionable improvements
• Strong organisational and delivery skills, able to manage multiple campaigns, prioritise effectively, and ensure high attention to detail and accuracy.

Take a look at the full job description (available on BFI jobs and opportunities) to learn more about the role and how you could be a great fit!

Benefits

• 25 days annual leave (rising to 30 with service) + bank holidays + the option to buy up to 5 extra days of annual leave
• Additional paid time off between Christmas and New Year
• BFI pension scheme with 5% employer contribution
• BFI Childcare Scheme, where we contribute to childcare costs
• Enhanced pay for Maternity & Paternity leave
• Complimentary tickets to BFI Southbank & IMAX screenings and events
• Free BFI Player subscription + discount on BFI merchandise, and film tickets.

Plus more! Full details about the role, the BFI and its benefits can be obtained by visiting BFI jobs and opportunities.

Diversity and inclusion

The BFI supports diversity and inclusion, and as an organisation recognises that it needs to address under representation within its teams. As such, the BFI strongly welcomes and encourages applicants from its under-represented groups; who identify as D/deaf and disabled and/or are Black and Global Majority. The BFI guarantees a place at the first stage selection process to candidates from these groups who meet the minimum requirements of the role.

To apply

Please apply online through BFI jobs and opportunities.

First interviews will be held on 20 July 2026. Second interviews TBC.

#LI-DNI

The closing date for this position is 03/07/2026 at 23:59