Individual Giving Lead
Support Your
Midlands Air Ambulance Charity
LOCATION: Hybrid Working – 3 days a week at HQ and 2 days a week at home
HOURS: 37.5 hours per week
SALARY: £45,000- £50,000 per annum (dependent on experience)
About Midlands Air Ambulance Charity (MAAC)
Midlands Air Ambulance Charity is an independent health care provider and is rated outstanding by the Care Quality Commission (CQC). We are responsible for delivering a pre-hospital emergency helicopter led service across the Midlands Region – we proudly serve the diverse communities of Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire and the West Midlands.
Midlands Air Ambulance Charity (MAAC) is the largest Air Ambulance Charity in England serving a population of nearly seven million over six counties. We are an established healthcare provider with over three decades of experience. Our core organisational divisions include:
Emergency critical care service – our three airbases play a pivotal role in delivering rapid critical prehospital emergency medical care, by ensuring that residents across the Midlands region have access to a network of air ambulance helicopters within 10 minutes. We provide a pre-hospital helicopter-led service, 24/7 operations, 365 days a year, to residents and visitors across the Midlands region, bringing hospital-level procedures and medicines to the patient at the scene of an accident or incident.
Charitable programme – we raise funds for our lifesaving service and play an active role within the communities of the six counties that we serve. We provide education programmes, volunteering opportunities and social engagement activities to support with community cohesion and wellbeing.
Retail network – we have a growing portfolio of charity shops which contribute towards raising funds for helicopter and critical care car missions. We also support environmental and ethical causes as part of our wider societal role.
Training provider – we deliver community life skill sessions, such as CPR, bleed control and defibrillation usage, alongside CPD accredited courses, ranging from workplace first aid training to specialist pre-hospital clinical training.
The organisation is driven by a longstanding and deep-rooted ‘One Team’ ethos:
Vision - Saving Lives by Saving Time - Today, tomorrow, and in the future.
Mission - To provide patients with outstanding pre-hospital care and life saving intervention through the operation of helicopter-led emergency medical services.
Values - Receptive, Recognition, Relevant, Respectful and Responsible
About the role
The Individual Giving Lead is responsible driving sustainable income growth focusing on the following areas ensuring both immediate income performance and long-term financial sustainability in support of the charity’s vital work across the Midlands region:
(i) Leading and growing the charity’s individual giving streams (i.e. weekly lottery, direct debit regular giving programme, telemarketing-acquired donors, and in memory fundraising);
(ii) Leading key individual giving campaigns (including two annual raffle campaigns and promoting gift aid to increase the value of individual giving donations);
(iii) Developing legacy fundraising – via growth of the free wills programme and ongoing annual promotion of this income stream within the communities MAAC serves;
(iv) Expanding in memory fundraising – via annual campaigns and bespoke initiatives;
(v) Ensuring an excellent supporter experience by optimising donor engagement and stewardship for above work programme.
With a strong focus on acquisition, retention, lifetime value, and return on investment, the postholder will lead the development and delivery of individual giving fundraising programmes, oversee high-quality supporter stewardship, and deliver stretching income targets year on year. The role will also contribute to the charity’s long-term financial sustainability by identifying and capitalising on emerging fundraising opportunities.
Please refer to the job description and person specification for further information.
How to apply:
Please download the attached application form or send a full up to date CV with covering letter to introduce yourself and highlighting key achievements and experience relevant to the role and send to recruitment@midlandsairambulance.com.
The closing date for applications is Friday 8th May 2026.
Please note that Midlands Air Ambulance Charity reserves the right to bring forward the closing date of any of its job vacancies if we receive a suitable number of quality applications from which to make a shortlist. Therefore, we recommend that you apply as soon as possible rather than wait until the published closing date.
Other information
We are committed to safeguarding and promoting the welfare and safety of all our stakeholders and expect all our staff to share this commitment. Post holders will be subject to a satisfactory Disclosure and Barring Service check (DBS).