Head of Commercial Marketing

Head of Commercial Marketing

Make an impact

This is a rare opportunity to shape how marketing drives growth at scale. As Head of Commercial Marketing, you’ll play a central role in building a more insight-led, commercially focused marketing function—strengthening how products and services are positioned, taken to market and delivered across multiple audiences and markets.

What you’ll be doing

You will lead the development of a clear, joined-up commercial marketing approach across the organisation. Working closely with Product and Sales, you’ll ensure marketing activity is aligned to growth priorities and delivering measurable impact.

Key areas include:

• Defining and delivering an integrated commercial marketing strategy aligned to growth goals

• Leading product marketing, including positioning, value propositions and go-to-market planning

• Strengthening demand generation through structured, data-led campaign planning

• Using customer and market insight to improve targeting, messaging and performance

• Improving marketing effectiveness and demonstrating impact on growth and engagement

• Aligning marketing with commercial priorities and enterprise opportunities

• Establishing clear marketing standards, processes and ways of working

• Leading and developing a team of product marketing professionals

What we’re looking for

We’re looking for a senior marketing leader who combines strategic thinking with strong execution capability.

You’ll bring:

• Experience in senior B2B marketing roles (e.g. Head of Marketing, Head of Growth, Head of Product Marketing)

• Strong product marketing and go-to-market expertise across complex products or services

• Proven ability to drive demand generation and improve marketing effectiveness

• Experience using customer insight and data to inform strategy and campaigns

• A commercial mindset, with evidence of aligning marketing to revenue and growth outcomes

• Experience working cross-functionally with Product and Sales teams

• Leadership experience, including developing teams and improving capability

Experience in sectors such as professional services, SaaS, education, consulting or standards-based environments would be beneficial, but not essential.

Location and working pattern

This role is based at the BRE Science Park in Watford, with an expectation to work on site approximately one day per week (flexi-hybrid).

Recruitment timeline

The recruitment process is expected to include:

• Application closing date: Sunday, 12th July 2026

• AI interview stage (via Ryan): 13th July - 19th July 2026

• Final interview stage:

  29th July 2026, in-person interview at the BRE Science Park, Watford

Why join BRE

This role offers the chance to:

• Shape and evolve a marketing function with real organisational impact

• Work across a diverse portfolio of products and markets, including international growth

• Strengthen how marketing contributes to commercial outcomes

• Lead capability building in a collaborative and purpose-driven environment

Ready to apply?

If you’re interested in building a more commercially effective, insight-led marketing function and want to play a key role in driving growth, we’d love to hear from you.

Department

Communications

Locations

Watford

Remote status

Hybrid

Yearly salary

£70,000 - £75,000

Employment type

Full-time

About BRE

BRE contributes to a thriving and sustainable world by developing science-led solutions to built environment challenges. Our vision is to be the world-leading innovation, science, and data hub for the built environment. We’re ambitious in terms of quality and global scope. We want governments and commercial markets to recognise us and demand our services, products and solutions. We want to be world-class, innovative, science-led and provide solutions.