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External Communications Manager

BENEFACT TRUST LIMITED
Gloucester
Full-time
Listed today

External Communications Manager

Working hours: 35 hours per week, Monday to Friday

Duration: Permanent

Location: Gloucester

Job Ref: 204903

About the role

Benefact Group are looking for a External Communications Manager to join our Gloucester office on a hybrid basis.

As External Communications Manager you will be responsible for enhancing and protecting the reputation of Benefact Group and Ecclesiastical Insurance through strategic multi‑channel public relations that integrates traditional media, digital PR, SEO, and AI‑enabled content.

Why join us?

Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future. Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group — where all profits go to charity and good causes.

What you'll be doing

  • Deliver PR strategy for Benefact Group and Ecclesiastical Insurance across traditional and digital channels.

  • Protect and enhance the reputation of the business through proactive and reactive media engagement.

  • Lead digital PR initiatives that support SEO goals, domain authority growth and organic visibility.

  • Create newsworthy content including press releases, thought leadership, long-form articles and multimedia assets.

  • Use AI and LLM tools to support content creation, insights and workflow efficiency.

  • Collaborate across channels with social, digital, brand, and marketing teams to deliver integrated campaigns.

  • Support spokespeople, including briefing senior leaders and attending interviews.

  • Build strong journalist relationships across national, trade and sector-specific media.

  • Monitor reputation and sentiment using media monitoring and digital analytics tools.

  • Help run a busy reactive press office, dealing confidently with journalists across a range of sectors.

What you'll need to have

  • Strong analytical and writing skills.

  • Significant experience in public relations (in-house or agency), ideally with exposure to regulated sectors.

  • Proven experience in digital PR, SEO-aligned PR, and multi-channel campaigns.

  • Strong understanding of AI tools, LLMs, and modern content workflows.

  • Excellent verbal and written communication skills with high attention to detail.

  • Confident handling proactive and reactive media enquiries.

  • Strong media contacts and stakeholder management experience.

  • Comfortable travelling to different UK locations, including occasional overnight stays when needed.

What makes you stand out

  • Someone who is a collaborative, empathetic, kind, self-starting individual who is able to bring a positive energy and a sense of fun to the team.

What we offer

  • A competitive salary - let's discuss it

  • Hybrid working

  • Group Personal Pension - up to 12% employer contribution

  • Generous annual bonus scheme: on-target bonus between 7.5% and 30%

  • 28 days annual leave plus bank holidays, and a holiday buy and sell scheme

  • An array of health and wellbeing benefits, including private healthcare, income protection and life assurance

  • £200 annual personal grant to a charity of your choice

  • Encouraged to take at least one volunteering day per year

  • Employee Assistance Programme

  • Full study support to gain professional qualifications

  • Access to virtual GP

  • Enhanced maternity and paternity pay

Hear from the hiring manager

"We’re looking for someone with a good instinct for what makes a story land, strong communication skills and the confidence to work with journalists, broadcasters and senior colleagues. Just as important is how you work with people – being empathetic, collaborative and able to juggle a busy mix of priorities.

If you’re someone who gets things done and enjoys variety, you’ll have the chance to make a real impact here.

And if you don’t tick every box on the job description, that’s okay. We care as much about attitude and potential as experience – if you’re willing to learn, we’ll support you to get there."

About us

Benefact Group is a unique international financial services Group made up of over 30 businesses. We are owned by a charity and have been the 3rd largest UK corporate donor over a decade*, having given away £250 million since 2014. We have ambitious plans to become the UK’s number one corporate donor, with strategic objectives in place to double the Group’s size.

We believe it’s essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135-year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better.

At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone.
If you need any additional support during the recruitment process, then please let us know.

*Directory of Social Change’s UK Guides to Company Giving 2017-26

  • Company
  • Benefact Group
  • Role
  • Marketing
  • Locations
  • Gloucester
  • Remote status
  • Hybrid
  • Employment type
  • Permanent - Full Time