Communications and Marketing Lead

Reports To: Head of Communications, Fundraising and Marketing

Direct Reports: Up to 8 (none currently)

Location: Southampton Head Office / Hybrid

Hours: 30-37 hours per week

Salary Range: £29,560 to £33,448 per annum (pro rated for part-time) –

Purpose:

Ensure effective day-to-day operations working closely with the Head of in the delivery of content, communications, and marketing activities. Manage the creation of content and marketing materials including but not limited to website, video, digital, events, social media and print. Working in a team to enable Solent Mind to be an active voice and thought leader for mental health in Hampshire, while strengthening engagement with our audiences.

Principal Accountabilities:

Manage the day-to-day operational requirements of our websites, social media, email marketing and graphic design for the whole of Solent Mind.

Create the monthly content plan for social media, email marketing and website blogs in line with the annual external communications, PR and marketing plan and campaigns.

Create and deliver campaigns/content, including written copy, video, events, marketing materials and merchandise, resources, and toolkits, ensuring it is tailored to the right audience.

Manage the shared inbox and track from request to completion incoming requests for external communications, PR and marketing activities.

Create and edit video content using video editing software.

Source and develop images, copy, case studies and stories.

Ensure all communications and marketing materials adhere to brand guidelines and values.

Create analytics reports for PI and KPIs on website, social media and email marketing.

Work with external freelancers, agencies and suppliers as needed to the agreed plan and budget, managing spend.

Build relationships with key internal and external stakeholders and be an active part of a team working together towards shared goals.

General:

Adhere to the aims, values, policies, and procedures of Solent Mind, particularly safeguarding and health & safety.

This list is non exhaustive and other duties may be required to meet the needs of Solent Mind.

Communications and Marketing Lead

Requirement		EssentialorDesirable
Qualifications/Education/Training: (Minimum standard of education andprofessional qualifications (RQF level) required to achieve the purpose of the job to afully satisfactory level)● Educated to NVQ Level 3 or equivalent or extensive experience in or areasrelating to marketing and/or communications.		Essential
Experience: (What type and depth of experience is required to perform the duties toa fully satisfactory level)Working in marketing and communications to manage social media, emailcampaigns and websites.Supervising a team of staff and volunteers.Working with people with mental health needs, in a paid or voluntary capacity.Working in partnership/multi agency working.An understanding of key concepts of recovery.Use of Canva, Mailchimp and Sked social.An understanding of the key difficulties and challenges faced by people ontheir recovery journey.		EssentialDesirableDesirableDesirableDesirableDesirableDesirable
Knowledge/Skills/Competencies:Knowledge and skills in copywriting, design, paid for digital advertising, socialmedia, website maintenance and SEO.Ability to manage time and competing priorities and take responsibility foryour own work, accountabilities, and caseload.Excellent team working skills, including listening, constructive feedback,respect and dignity and skill sharing.Excellent communication and organisational skills, including written and I.T., including use of Microsoft Office packages.Ability to maintain and monitor KPIs and PIs relating to the role.Ability to problem solve and introduce and embed new ways of working.Videography, video editing and use of video editing software.Demonstrate knowledge of mental health services and wider related groupsand organisations.● Understanding of or lived experience of mental health issues.		EssentialEssentialEssentialEssentialEssentialEssentialDesirableDesirableDesirable
Other:• Commitment to Solent Mind's values.• Commitment to Solent Mind's Equal Opportunities and Diversity and Inclusionpolicies.• Willingness to undergo a relevant DBS Check if required.		EssentialEssentialEssential
Date job originated: September 2023Date job reviewed: July 2026Reviewing Manager: Robert Wayman,Director of FEE