Currently, nearly one million people in the UK are living with dementia: a progressive and complex condition that can be devastating for the whole family. One in two of us will be affected by dementia in our lifetime - either by caring for someone with the condition, developing it ourselves, or both - and too often, people are left to cope alone with the relentless, ever-changing challenges. Dementia UK is the specialist dementia nursing charity that is there for the whole family. Our specialist nurses, known as Admiral Nurses, provide free, expert advice, support and understanding to help families care for their loved one. Every day, Admiral Nurses help families up and down the country to have the best life possible.
Annual leave: 33 days (plus eight bank holidays)
Benefits:
- enhanced maternity, paternity and adoption leave, and shared parental pay
- family-friendly policies
- 8% employer pension contribution (Aviva)
- life assurance cover at 3 x annual salary
- health cashback plan (Medicash): employee cover plus up to four dependent children
- 24/7 virtual GP access (UK registered), plus access to Best Doctors
- confidential employee assistance programme (Medicash)
- access to a wellbeing app
- flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more*
- learning and development opportunities including bespoke training and access to LinkedIn Learning)
- commitment to employee health and wellbeing. We have a Menopause Friendly accreditation and are a Disability Confident employer
Could you join us as our Brand Manager at a crucial moment, as we get ready to roll out our new brand? Rates of dementia are increasing, and so is the need for our specialist nurses. Our support services are a lifeline for families affected by dementia, and it's vital that we're there when people need us most. By working with us, you'll play an important part in making that happen.
This is a unique opportunity to lead and shape how our new visual identity and tone of voice are embedded, ensuring they are understood, used consistently and brought to life in everything we do. Central to our brand sign off, you’ll be immersed in both our existing and new brand from the outset.
We are looking for a true brand expert, with strong copywriting skills and a sharp eye for visual detail. You will be confident interpreting brand guidelines and helping others apply them, as well as creating clear, engaging content yourself. A background in working in an in-house role is essential, and experience of delivering or supporting a brand rollout would be a real advantage.
You will build strong relationships across the organisation, working collaboratively with teams while also providing clear guidance and constructive challenge where needed. You will be comfortable leading and managing projects, with multiple stakeholders and delivering training or support to help colleagues feel confident using the brand.
Charity experience is not essential, but you will bring a strong understanding of brand management and a passion for helping organisations communicate clearly and consistently.
Above all, you will be motivated by purpose and committed to helping Dementia UK bring its brand to life, so we can better connect with and support families affected by dementia.
If you would like to find out more about the role, or have any queries, please get in touch with recruitment@dementiauk.org.
Our culture
In addition to offering a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a workplace culture that looks after our people to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Our staff have a voice. Representatives from different roles and levels across the organisation lead and positively contribute to our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.
Our supportive and nurturing workplace culture has recently earnt us recognition as the Sunday Times Best Place to Work in the non-profit and charities sector 2025 (big organisation).
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives and skills. We celebrate differences and individuality and encourage everyone to feel comfortable being themselves at work.
Dementia UK is a Disability Confident employer. If you would like support to make an application, contact recruitment@dementiauk.org.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
*Please note that any decision on flexible working is based on business needs
When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice.