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Closing Date:

17 July 2026

Closing Date:

17 July 2026

Annually:£48,748 - £54,164, plus allowances where applicable (London Weighting/home-based allowance)
Region:Nationwide or Remote
Location:London - Weston House
Department:Philanthropy & Partnerships
Vacancy Type:Fixed Term
Working hours per week:35
Duration of Fixed Term:12 months
Closing Date:17 July 2026

Associate Head - Mass Participation Fundraising

Salary £48,748 - £54,164

Maternity Cover (12 month contract from September 2026)

Location: Hybrid - flexible home working with travel to London office when required 

At the NSPCC, our mission is clear: to end cruelty to children by fighting for every childhood. Within the Engagement & Fundraising Directorate, our aim is to maximise resources for the NSPCC's mission by raising funds, providing the best possible supporter experience, and inspiring long-term relationships between supporters of all kinds and our cause. We rely on the generosity of supporters across the UK for 90% of our annual income.

Are you a visionary and experienced leader with a passion for Mass Participation Fundraising? Do you have the drive to make a real difference in the lives of children and young people? If so, we want you to join our team as the Associate Head of Mass Participation Fundraising. In this role you will lead the delivery of fundraising from schools, third party events and DIY fundraising, looking to optimise ROI and to secure and deepen the relationship with thousands of supporters across the UK.

Our local and national services for children, including Childline, offer compelling reasons for individuals and teams to fundraise for children and young people. The challenges facing children today are significant, and the fundraising of supporters across community settings makes a huge difference to our ability to respond to these challenges.

As Associate Head of Mass Participation, you will motivate, guide, challenge and support a brilliant team of fundraisers to engage, support and retain a growing market of participation fundraising. This is a great time to lead our Mass Participation Fundraising team.

We are looking for a talented mass participation fundraising leader and manager, who has:

The authenticity and credibility to lead and develop a team
Excellent verbal and written communication skills
Strong ability to influence and negotiate; liaise with a diverse range of internal and external stakeholders.
Exceptional interpersonal skills, enabling great collaboration across the charity, and someone who can prioritise a workload effectively.
Excellent organisational skills and great attention to detail.

Does this sound like you? Join us! In return you'll become part of a team that cares about the work they do and the people they work with. You'll discover opportunities to grow, along with challenges and a shared purpose that'll bring the best out in you. And you'll get to find your own way to make a difference that means more, and that impacts young lives.

The role will entail significant cross-department and cross-directorate work, as well as collaboration with peers and colleagues at all levels across the organisation.

The role is a hybrid, meaning there is a high degree of flexibility to work from home with an expectation to travel to our London office when required. There is a requirement to be able to travel to events (often at weekends), team-based meetings and training, so you must reside in the UK, have the correct right to work documents to work in the UK.

Looking for more information? Please contact Catherine Nuttall – cnuttall@nspcc.org.uk or Madeleine Bowler – madeleine.bowler@nspcc.org.uk

#LI - RW1

If you are interested in applying for this role, we encourage you to apply early. To help us manage the process we may close the vacancy before the advertised closing date should we receive a strong response to the role.

In keeping with our values and our policies, if any individuals who are regrettably at risk of redundancy apply for a role and meet the minimum essential criteria they will be given priority consideration. We hope that you understand our position on this and that this will not discourage from applying. We cannot predict who, internally, will apply for a role, or whether they will meet the minimum essential criteria. Where no at-risk candidates meet the minimum essential criteria, all applications will be considered as normal.

Supporting Documents

As an organisation, we are committed to creating and fostering a culture that promotes safeguarding and the welfare of all children and adults at risk. Our safer recruitment practices support this by ensuring that there is a consistent and thorough process of obtaining, collating, analysing and evaluating information from and about candidates to ensure that all persons appointed are suitable to work with our children and adults.

At the NSPCC we are on a journey to becoming a trauma-informed organisation for the children, young people and families that we work with, as well as our staff and volunteers. To be trauma-informed is one of the guiding principles that shape and guide our 2021-2031 Strategy. This means understanding the nature of adversity, trauma, and resilience so that we can work towards reducing and preventing further harm and promoting recovery and healing. Coming to work at the NSPCC will provide the opportunity for you to join us in our commitment to becoming a trauma-informed organisation.

NSPCC is that the NSPCC highly embraces,

encourages and promotes diversity and

inclusiveness of staff.

Siobhan Walters / Children's Services

Connect with a cause that needs you!

Associate Head - Mass Participation Fundraising