Digital Fundraising Manager (Paid Media & Growth)

Comic Relief

Closing:11:55pm, 23rd Nov 2025 GMT

Perks and benefits

Candidate happiness

8.55 (11121)

Job Description

Please note this is a hybrid role based on the successful candidate working at least two days a week in our London office. Remote contracts would not be considered for this role.

Comic Relief reserves the right to close the role early if a large number of applications are received.

Purpose of Job

Join us and lead innovative campaigns seen by millions, growing our supporter base and income across Meta, Google, YouTube, TikTok and emerging channels.

At Comic Relief, we harness the power of entertainment and pop culture to create a just world free from poverty. Working as our Digital Fundraising Manager, you’ll use your skills and expertise to change lives every day through your management of Comic Relief’s engagement with audiences across a range of digital platforms from Meta, Google, YouTube, TikTok and emerging channels.

We’re looking for a Digital Fundraising Manager with strong paid media expertise to plan and deliver our integrated digital campaigns. In this role, you’ll work with brilliant in-house teams and partners in top-tier agencies to test new approaches, fine tune creative and use data to continuously optimise, as well as test and scale new, initiatives to recruit and engage supporters through joyful giving experiences. You'll work on flagship campaigns such as Red Nose Day, and you’ll play a leading role in growing support and income for Comic Relief around the clock; developing innovative new opportunities and partnerships to reach and engage audiences all year round. From supporter acquisition through to stewardship experiences, you’ll bring the unique brand of Comic Relief to life through the development of innovative digital experiences and seamless supporter journeys; be a go-to expert in planning and delivering our digital-first fundraising and engagement activity and practice rapid and continuous test, learn and optimization.

Interviews are expected to take place via zoom between the 1st -3rd of December.

Key Responsibilities

Lead Comic Relief’s paid media campaigns across display advertising, PPC, Meta, YouTube, TikTok and emerging channels from strategy through to delivery, working closely with colleagues to align and optimise an integrated Paid, Owned and Earned strategy.

Manage and optimise campaigns to drive acquisition, engagement and fundraising income.

Use data driven insight and analytics tools to continually increase and optimise performance.

Integrate paid media with owned supporter journeys (web, email, CRM).

Manage budgets, agencies and platform partners for maximum impact and value.

Use GA4 and campaign dashboards to analyse results, run A/B tests and improve performance.

Collaborate with internal teams to deliver consistent, personalised supporter experiences, ensuring that our paid media campaigns support and connect with our wider fundraising and supporter engagement goals.

Monitor industry trends and emerging digital platforms, identifying opportunities in new formats, channels, platforms, data and creative to innovate and drive growth

Support the creation of models and reports that show how paid media is driving donations and attracting new supporters.

Actively support the wider success of the team and organsiation by:

Contributing to the development of team wide annual plans and budgets, using learnings and insight to make recommendations to drive in-year and long-term income and supporter base growth.

Proactively participate in and lead aspects of wider team planning activities.

Keep abreast of the fundraising marketplace and wider legislative and regulatory landscape to identify opportunities to enhance Comic Relief’s digital fundraising activities and ensure compliance of our digital paid media activity.

Play an active role in the Fundraising & PR Team, working collaboratively to enable inclusivity and diversity to drive high performance and an action-oriented culture.

Undertake and manage ad-hoc duties as needed.

This role may develop to include line management responsibilities and duties as the portfolio expands in the future. Postholders may be expected to take on line management responsibilities when required.

Person Specification

Essential Criteria:

Hands-on experience managing paid digital campaigns (Meta, Google Ads, TikTok or similar) as well as working with paid media agencies.

Ability to use analytics (GA4 or similar) to analyse and optimise campaigns.

Excellent data analysis skills and experience in briefing and analysing complex data and insight to produce clear briefs and effective marketing plans.

Strong project management and stakeholder skills - comfortable juggling multiple campaigns and agencies in a fast-paced, evolving environment.

Experience integrating paid media with CRM, owned and earned channels.

Experience in audience acquisition and growth strategies (particularly in driving engagement and fundraising through digital channels).

A proactive self-starter who loves testing, learning and innovating and proven ability to work independently, managing own work plan to deliver against set goals and objectives to agreed timescales.

Great communication skills - effective relationship builder with strong stakeholder management, able to adapt to different styles and ways of working.

Experience of annual planning and year-round budget management, including ability to set detailed budgets and KPIs, reforecast and proactively manage campaign budgets

Passion for and commitment to Comic Relief’s mission; values, cultural charter and Diversity, Equity, Inclusivity and Belonging principles and a desire to use digital innovation for social impact.

Desirable Criteria:

Line management experience

Experience of digital fundraising and engagement

Accredited fundraising or digital marketing qualification

Experience of working with Salesforce Non-profit Cloud and Marketing Cloud

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Why work at Comic Relief

There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London, There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work

Disability Confident employer

As part of the Disability Confident scheme, we take positive action by providing first-round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role, as demonstrated on their CV or application scores. We ask that candidates that wish to be considered for this scheme email Recruitment@comicrelief.com to discuss further. Please do not email CV's/cover letters.

Removing bias from the hiring process

Your application will be anonymously reviewed by our hiring team to ensure fairness
You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

CHARITY PROJECTS

1 role available

Digital Fundraising Manager (Paid Media & Growth)

Comic Relief

Perks and benefits

Candidate happiness

Job Description