Marketing and Campaigns Coordinator

Employment Type: Full time maternity cover for 12 months

Location: London Bridge / hybrid – 2 days in the London office, 3 days at home

Reporting to: Marketing Manager

Direct Reports: None

About In Kind Direct

For nearly 30 years, In Kind Direct has been at the forefront of product redistribution in the UK, ensuring that no one misses out on life’s essentials. Founded by HM The King, we partner with leading brands and retailers to channel everyday goods—hygiene items, household products, toys, clothing and more—to over 6,000 community groups. Every week, we help more than half a million people in need. Yet, poverty and exclusion remain as key challenges within the UK, and we’re on a mission to reach even more people with more products.

Our values

We work with kindness, togetherness and integrity, driving innovation.

The Opportunity

We’re looking for an experienced and proactive Marketing and Campaign Coordinator, to join us on a 12 month fixed term contract, who will be integral to delivering our 5 year strategy to raise awareness of hygiene poverty and ensure In Kind Direct is the thought leader on hygiene poverty within the sector. They will play a key role in planning and implementation of our new strategy, supporting the Marketing Manager, focusing on coordinating brand / partner campaigns throughout the year, supporting on larger scale integrated campaigns and being the day to day contact for our social media agency- ensuring our channels are performing well and co-creating new content ideas. Whether a period poverty campaign with Bodyform, or a learning through play event with Lego, this role will be involved in truly exciting front line activity.

The role is based out of our London Bridge office. We operate a hybrid working practice and expect the individual to be in the office for 2 days and working from home three days a week.

You will understand how to connect the purpose and priorities of our partners with those of In Kind Direct’s – You will be creative and share our vision for storytelling, finding opportunities to share the positive, hopeful stories from end users within our large network of charitable organisations.

You will understand how to identify different audiences and target communications. Crucially, you will have experience coordinating and multitasking, managing different projects with different stakeholders at any given time. You will be used to working to and upholding brand guidelines and tone of voice.

Key Responsibilities:

Partner Campaigns

Work closely with the Marketing Manager, Corporate Partner Team and relevant corporate partners to plan and execute several joint campaigns throughout the year.

Build strong working relationship with internal and external teams
Provide regular campaign updates
Attend relevant corporate partner meetings both virtually and in person to plan activity
Create campaign reports after each joint campaign to highlight impact, metrics, and learnings for presenting back to the wider team.
Create new webpages and blog posts to help with SEO.

Social Media and CRM

Work closely with the social media agency to provide briefs for social content, reviewing and signing off social content daily, and creating ad hoc social content using Canva.
Write briefs for user generated social content to support our storytelling objective.
Build and schedule monthly newsletters to our network and any ad hoc email marketing required using Dotdigital, working closely with the eCommerce Coordinator.

PR Support

Proof read press releases and draft spokesperson quotes for PR ahead of campaign launches.
Work closely with our PR agency and Partnerships and Impact Team to source and secure regional quotes and spokespeople to support PR opportunities.
Create engaging PowerPoint decks for the wider team to use for upcoming campaigns to garner support from our partners.

Daily and weekly tasks

Ensuring social media is briefed well in advance and content is signed off using Airtable planning tool.
Leading on partner / brand campaigns with support from the Marketing Manager
Supporting Marketing Manager on a wide range of activities and campaigns
Design ad hoc collateral like leaflets or posters for events.
Ensuring campaign trackers are up to date.
Attending internal meetings to keep team updated on wider marketing activities
Acting as brand guardian by reviewing marketing material on behalf of the wider organisation, to ensure tone of voice and brand language is adhered to
Identifying sector awards which we can apply for to help raise the charity profile
Day to day responsibility for data protection within the Marketing team

To succeed in this role, you will be able to demonstrate:

To succeed in this role, you will be able to demonstrate:

Well organised and able to prioritise a busy workload
Good communication skills, comfortable speaking and presenting to different audiences
Action focused and able to get things done at pace to a high quality
Strong copywriting and written communication skills
Canva or Illustrator design skills (or similar)
A collaborative working style, adaptable to different team styles
Ability to take responsibility for agreed objectives and targets
Experience of developing presentations, reports and analytics using Powerpoint and Excel
Demonstrable interest in the charity sector, corporate responsibility, social enterprise and In Kind Direct’s area of work
Aligned with IKD values of kindness, togetherness, integrity, and innovation

Working at In Kind Direct

Our team receives excellent training and development, and team benefits include an interest-free travel loan, volunteering days, 28 days holiday each year (including 3 days between Christmas and New Year, excluding public holidays) and a generous pension scheme entitlement. We are an equal opportunity employer and support our team to succeed in their roles through training, adaptations, flexibility in working, access to our Employee Assistance Platform, and a range of policies to support people in their personal, family and care responsibilities.

We are an accredited Great Place to Work – and have additionally been recognised as a Great Place to Work amongst small Charities and a Great Place to work for Women.

We seek to challenge discrimination and are committed to our values of kindness, togetherness, integrity, and innovation. We are on an organisational journey to achieving our EDI vision and welcome any questions about our progress and aspirations. We especially welcome applications from anyone with lived experience of being on a low income or working with smaller charitable organisations. We will meet all reasonable expenses and will support anyone invited to interview to be able to participate.

How to apply

The deadline for applying for this role is 26^th September 2025. We ask all applicants to complete an Equal Opportunities Monitoring form, either through our website or our online application process.

To apply, please submit your CV and a brief supporting statement (max. 500 words) through our online application portal.

Applications submitted without a supporting statement may not be considered.

1^st-stage interviews will take place on 1^st and 2^nd October

2^nd stage interviews will take place from w/c 6^th October

IN KIND DIRECT

1 role available

Marketing and Campaigns Coordinator

About In Kind Direct