Content Lead

£40,000 - £45,000 + benefits

Permanent

Full time (35 hours per week)

Wimbledon (hybrid and flexible working)

The role

As a Content Lead, you will plan, edit and deliver multi-channel content to support the people profession and grow the CIPD profile and voice with defined audiences. You will join a team of editors and content producers, collaborating with subject matter experts to produce engaging, relevant and up-to-date resources for CIPD’s growing audience.

What you’ll be doing

Working with the Knowledge Content team and other departments to develop and maintain a content publishing schedule to meet the needs of identified CIPD audiences.
Planning, commissioning, producing and editing content and associated material with a focus on audience needs.
Aligning content plans to produce a balanced, timely and engaging publishing cycle that meets the wider CIPD strategy.
Identifying and commissioning internal and external writers, and partners where relevant, working with our legal team to manage contracts and content governance.
Managing external content creators/producers to ensure publication to agreed timescales and budget.
Representing Knowledge Content on internal projects and forums, guiding on audience need, format, style, channel and timely scheduling.
Working with content communication, marketing and membership channel owners to maximise audience impact and reach.
Managing and developing existing and new content templates and formats for online channels, in collaboration with Design and Digital teams.
Working with insight and SEO teams to monitor audience insight and analytics and adapt and develop content accordingly.
Working with accessibility teams to ensure that all content is fully compliant with CIPD’s accessibility standards,
Updating organisation on Knowledge content outputs to coordinate and disseminate through CIPD networks especially with Branches, international and regional offices to ensure they can best leverage content outputs.

What you’ll need to be successful

Editing and copywriting skills and experience
Relevant qualification and/or equivalent experience (content or publishing)
Experience taking strategic ownership of content projects and engaging/managing stakeholders to ensure timely and high-quality deliverables in line with agreed priorities and customer needs

A creative and agile approach to content ideation and production

Strong project management and organisational skills and ability to manage multiple online projects in a fast-paced, deadline driven environment, collaborating with CIPD colleagues in different departments

Excellent written and verbal communication skills

Familiarity with digital publishing tools, content management systems and content project management tools
A working knowledge of up-to-date SEO principles and good practice

Business focused and commercial with strong understanding of the online content environment and effective formats.

About us

We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We’re the professional body for HR, L&D, OD and all people professionals – experts in people, work and change. With over 160,000 members globally – and a growing community using our research, insights and learning – we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.

We offer an inclusive and stimulating culture and a wide range of professional development opportunities, as well as excellent benefits such as 28 days’ holiday with an option to buy and sell days, personal development allowance, access to an award winning pension scheme and a commitment to wellbeing including a cashback health scheme.

If this role describes you and your career aspirations, click APPLY.

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