Website and Digital Marketing Officer AF/1550

Location

London / Remote

Application Deadline

Monday, July 13, 2026

Deadline Time

12:00 PM

Positions Available

1

Vacancy Type

Permanent/Full Time

Working Hours

Full-Time 35 hour per week, usual working hours are Monday to Friday, 09:00-17:00. Flexible working is possible. Holidays

Salary

£36,000 FTE per annum, plus 6% contributory pension scheme Location

Job Documents

Job Profile document

Job Summary

Website and Digital Marketing OfficerExciting opportunity for a Website and Digital Marketing Officer – make an impact today!

Anna Freud is seeking a Website and Digital Marketing Officer to join our world-leading mental health charity for children, young people and their families. Our mission is to close the gap in wellbeing and mental health by advancing, translating, delivering, and sharing the best science and practice with everyone who impacts the lives of children, young people and their families. More information about Anna Freud is available on our

website.Our EDI commitment

We are dedicated to fostering a diverse and inclusive workplace and being an equal opportunities employer, whereby equity, diversity, and inclusion (EDI) are core to our recruitment practices. All candidates who meet the job criteria will be considered for employment, regardless of ethnic origin, religion or belief, gender, sexual orientation, disability, age, socioeconomic background, caring responsibilities and care experience.

We ask candidates to share their diversity dimensions with us to help us identify, tackle and prevent bias across the employee lifecycle. We believe a diverse workforce enhances our ability to support mental health and wellbeing, allowing us to better meet the needs of the children, young people and families we serve

.

As a Disability Confident employer, disabled candidates meeting our criteria are guaranteed an interview. Applications are submitted anonymously and assessed using a fair evaluation process based on the criteria set out in our job profiles.

What we offer

We offer a range of

staff benefits, including an all-in-one rewards and recognition platform called Perkbox and wellbeing offers such as finishing early on Fridays and free counselling through our Employee Assistance Programme. We are proud to have staff-ledDiversity Networksoffering unique opportunities for learning, connection and impact.What you’ll do

In this role, you'll play a key part in developing and maintaining Anna Freud's digital presence. You'll manage website content, optimise user journeys and deliver paid digital campaigns, using data and insight to continually improve performance and ensure our online channels are engaging, accessible and effective.

• Manage and maintain website content using our content management system (CMS), creating and updating pages, building landing pages and ensuring content is accurate, accessible and user-focused
• Monitor website performance using GA4 and other analytics tools, identifying opportunities to improve SEO, user journeys, engagement and conversion through data-driven recommendations.
• Champion user experience (UX), accessibility and digital best practice, supporting ongoing website improvements, testing enhancements and helping to resolve website issues.
• Work collaboratively with colleagues and subject matter experts to plan, create and optimise digital content, providing advice on effective online communication and content presentation
• Plan, deliver and optimise paid social media campaigns across platforms including Meta and LinkedIn, using audience insights and campaign performance to maximise engagement and return on investment.

What you’ll bring

As the ideal candidate, you will have substantial hands-on experience managing websites and delivering digital marketing activity in a professional environment. You'll be confident taking ownership of website content, using SEO and analytics to improve performance, and planning and optimising paid social campaigns using recognised digital tools.

• Substantial hands-on experience using content management systems (CMS) to manage and maintain websites, with confidence troubleshooting issues and ensuring content quality, accessibility and usability.
• A strong working knowledge of SEO, user experience (UX) and accessibility best practice, with experience of improving website performance through practical optimisation.
• Experience using GA4 and other digital analytics tools to interpret website performance, identify trends and make evidence-based recommendations.
• Experience planning, delivering and evaluating paid social media campaigns across platforms such as Meta and LinkedIn, with a clear understanding of audience targeting, optimisation and campaign performance.
• Excellent communication and stakeholder management skills, with experience collaborating across teams, producing high-quality digital content and managing competing priorities to agreed deadlines.

Application requirements

To help us assess applications fairly, your application must include a supporting statement explaining how your skills, knowledge and experience meet the requirements of this role. Applications submitted without a supporting statement will not be considered.

Your supporting statement should provide specific examples of your own experience, including:

• Managing and maintaining websites using a content management system (CMS)
• Using SEO, analytics and performance data to improve website performance, user journeys and digital engagement
• Planning, delivering and optimising paid social media campaigns
• The digital, website, analytics, SEO and paid social tools you have used in your day-to-day roles, for example CMS platforms, GA4, Google Search Console, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, SiteImprove, Screaming Frog, SEMrush, Ahrefs or equivalent
• Examples of how you have used data and insight to improve website performance or digital campaign outcomes.

This role is suited to candidates with substantial hands-on experience managing websites and delivering digital marketing activity in a professional environment. We are looking for applicants who can demonstrate ownership of digital projects and confidently apply digital best practice across websites and paid social channels.

At Anna Freud, integrity and innovation are two of our core values. We want to hear about your authentic personal experience, skills, knowledge and judgement throughout the recruitment process. Your supporting statement should reflect your own experience and contribution rather than generic or AI-generated content. If you use AI tools to support your application, please ensure the final submission is accurate, personal to you and clearly reflects your own skills, experience and understanding.

Please ensure your supporting statement is tailored specifically to this vacancy, as applications are assessed anonymously against the published criteria within the job profile.

Key detailsHours:Full-time 35 hour per week, usual working hours are Monday to Friday, 09:00-17:00. Flexible working is possible.

Holidays

Salary:£36,000 FTE per annum, plus 6% contributory pension schemeLocation:hybrid working (a mixture of onsite and home/remote working). Staff are working onsite for at least 20% of their working hours at our London office (4-8 Rodney Street, London N1 9JH)Contract type:Permanent.Next stepsClosing date for applications:midday (12pm), Monday 13 July 2026. Please note that due to high application volumes, we may close this advert early. We encourage you to apply promptly and to keep an eye on our future vacancies for more opportunities.Notification of interview:shortlisted applicants will be notified no later than Friday 17 July 2026. During shortlisting, applicants are anonymously assessed using the criteria visible in the Job Profile. Please note: due to the high volume of applications received, we will not be able to provide feedback to unsuccessful applicants.Interviews:will be held in week commencing 27 July 2026How to apply:click on the 'apply now’ button to apply online. We are unable to accept CVs and kindly request no contact from agencies.Questions?

Please email

recruitment@annafreud.orgwith any job enquiries, or if you require assistance or experience difficulties when applying. Please note that successful candidate(s) will be asked to evidence their Right to Work in the UK post-job offer – we do not hold a sponsor license therefore we are unable to provide Visa sponsorship.