Volunteer Attraction Coordinator

Job Title: Volunteer Attraction Coordinator
Location: UK Flexible Location (Hybrid, home and office)
Salary: £30,673 to £32,204 per annum (plus ILW, if residing & working in London)
Hours: 35 per week, flexible
Contract Type: Permanent

Do you want to be part of the world's largest humanitarian network? We help people in crisis, whoever and wherever they are. We are looking for a passionate and dedicated Volunteer Attraction Coordinator to join our team and help us attract and engage volunteers who are essential to our mission.

Could you play a crucial role in attracting and retaining volunteers by developing and implementing innovative strategies to attract a diverse range of volunteers?

What does a day in the life of a Volunteer Attraction Coordinator look like?

• Develop and execute volunteer attraction strategies to meet recruitment targets.
• Create engaging promotional materials and campaigns to attract volunteers.
• You will be part of a rota response for the Volunteer Support Line (VSL). The VSL offers practical and emotional support to all BRC volunteers and responds to their questions or concerns about their volunteering tasks.
• Participate in volunteer recruitment events and fairs.
• Build and maintain relationships with community groups, educational institutions, and other organisations.
• Monitor and evaluate the effectiveness of attraction strategies and make improvements as needed.
• Provide support and guidance to volunteers throughout their journey with the British Red Cross.

Do you have what it takes to be a successful Volunteer Attraction Coordinator?

• Proven experience in volunteer attraction, human resources, or a related field.
• Creative and innovative thinker with the ability to develop engaging attraction campaigns.
• Strong stakeholder engagement and influencing skills.
• Ability to design user centred, inclusive solutions.
• Knowledge of volunteer attraction, inclusive recruitment and EDI.
• Ability to interpret data, insights and audience research.
• Strong organisational and project management skills managing projects across multiple locations or services.
• Using data and insight to shape campaigns or plans.
• Producing promotional or campaign materials for varied channels.
• Developing attraction approaches for diverse or underrepresented audience.
  

Interested?

The closing date for applications is 23:59hrs on Monday the 13th of April 2026, with interviews to follow. 

In return for your dedication and expertise, you’ll get:

• Holidays:36 days annual leave (including bank holidays) + option to buy 5 extra days.
• Pension scheme:Up to 6% contributory pension.
• Flexible working:We do our best to accommodate your preferred work style.
• Learning & Development:Wide range of career opportunities + comprehensive learning.
• Discounts:Access to Blue Light Discount Card and employee benefits platform.
• Wellbeing Assistance:Access to mental health and wellbeing assistance.
• Team Working: Champion our mission in a collaborative team.
• Cycle2Work:Lease a bicycle through the scheme.
• Season ticket loan:Interest-free loan for commuting expenses.

We are dedicated to building an inclusive, equitable and wellbeing focused culture where everyone feels safe, valued and can thrive. Guided by our Equity, Diversity, Inclusion and Wellbeing Strategy, we foster belonging, psychological and physical wellbeing, and work to remove barriers to fair opportunities. Grounded in compassion and anti racist practice, we listen to diverse voices, value lived experience and create environments where staff and volunteers can succeed. Join us and be part of an organisation that leads with care, celebrates difference and helps everyone succeed.