Supporter Growth & Insight Manager

Lead, innovate and transform supporter experience 

We’re looking for a passionate, insight‑driven leader to join Willen Hospice as our Supporter Growth & Insight Manager. This is a brand‑new, high‑impact role leading our emerging Supporter Connection Hub – a future‑focused model that brings together data, CRM, digital journeys and supporter care to deliver unforgettable experiences and long‑term value.
As a key member of the Income Generation leadership team, you’ll be helping create sustainable income growth that ensures Willen Hospice care continues for all those who need it, now and in the future.
If you’re excited by the idea of shaping how thousands of people connect with our cause, and you thrive at the intersection of strategy, insight and human empathy, then this could be your next big step.

What you’ll do:

✅ Lead the Supporter Connection hub, driving a supporter-first culture across the hospice to deliver joined-up “one Willen” supporter experiences and outstanding stewardship.

✅ Set and embed segmentation, journey architecture and stewardship standards that drive retention and lifetime value.

✅ Use data, insight and CRM automation to scale personalised supporter engagement and free capacity for deeper human relationships.

✅ Drive performance across supporter journeys, using dashboards, KPIs and next‑best‑action logic to inform decisions.

✅ Champion innovation and continuous improvement, exploring new technologies and approaches to elevate supporter engagement.

✅ Work collaboratively with other leaders to shape and deliver the Hospice Strategic Plan.

We’re looking for someone who is:

• A strategic thinker with experience in fundraising, supporter engagement, CRM driven marketing or customer journeys.
• Confident leading and creating high performing teams.
• Skilled at turning insight into action – comfortable working with data, segmentation, automation or journey optimisation.
• An excellent communicator who can influence and align colleagues at all levels.
• Curious, innovative and committed to continuous improvement.

Experience with CRM systems, digital stewardship or marketing automation platforms is a must but just as important is your mindset: forward‑thinking, collaborative and supporter‑obsessed.

Who we are:

Set in the tranquil grounds of Willen Lake, Willen Hospice is the leading provider of specialist palliative care in the Milton Keynes area. We offer round-the-clock, expert care to local patients with a life-limiting illness, both in their own homes and in our In-Patient Unit. Our passionate staff and volunteers make sure our care is personalised to each patient’s needs and supports their loved ones too. We have a thriving Therapeutic & Wellbeing service providing counselling, physiotherapy, activity groups and more, and a specialist Lymphoedema service. As a registered charity, we raise vital funds through our dedicated Business Development team and our growing portfolio of high street and online shops, to ensure our care stays free of charge.

Ready to lead the next era of supporter experience? 

If so, apply today and help us build something exceptional. 

If you would like an informal discussion with Rachael Withe (Associate Director of Brand and Engagement) do get in touch via HRAdmin@willen-hospice.org.uk or call us on 01908 663 636

Proposed Interview Date: Thursday 16 April 2026

Please note that this advert may close early if a high number of applications are received.  We therefore encourage early submission of your application.

This appointment is subject to a Standard Disclosure and Barring Service check.