Strategic Brand and New Audiences Manager
Strategic Brand and New Audiences Manager
About us
Our purpose is simple: to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue. The RNLI brand is one of our most valuable assets.
Your role
This is an exciting senior leadership opportunity within our newly established Brand and Digital Engagement team. We are looking for an ambitious, forward-thinking marketing leader with the vision and expertise to shape our Brand strategy and design influential, insight-led campaigns that deliver against our ambitious organisational goals.
In this role, you will be responsible for developing, championing and protecting our brand, ensuring it remains powerful, trusted and relevant. You will play a critical role in supporting the organisation’s long-term sustainability, contributing to our five-year strategy and enhancing supporter experiences in ways that build lasting loyalty and commitment to the RNLI’s lifesaving mission.
About you
You will be a strategic marketing and communications professional with a strong passion for brand marketing and engagement. An excellent communicator and skilled stakeholder manager, you will be a confident, inspiring leader with proven experience of leading large teams, setting clear strategic direction and delivering impact through others.
Safeguarding
The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).
Diversity at the RNLI
Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.