Sport & Club Development Manager

Role Profile

Role Title
Reports To (Role)   Chief Executive

Sport & Club Development Manager

Department
Direct Reports (Role)

Sport, Culture & Business Development
n/a

Role Purpose

To provide strategic leadership for the development, sustainability and profile of sport and physical activity across Hyndburn.
The Head of Sport & Club Development will lead the strengthening of local sport infrastructure, oversee borough-wide club network
development, build strong and effective partnerships with National Governing Bodies of Sport (NGBs) and education providers, and
take strategic responsibility for marketing and promotion of sport and physical activity opportunities.

Key Accountabilities
Leadership &
Culture

•

Lead by example, demonstrating professional, courteous and proactive
behaviours at all times

•  Champion Hyndburn Leisure’s vision, values and customer-focused

•

ethos across all interactions
Inspire improvements in provision, partnerships and processes to
achieve “best in class” standards internally and externally

Strategic
Leadership &
Infrastructure

•  Develop and deliver a borough-wide Sport & Club Development plan.
•
•
•  Align local delivery with national and regional sport strategies and

Lead and coordinate sustainable sport club networks across Hyndburn.
Identify gaps in provision and implement targeted development plans.

funding priorities.

•  Provide strategic advice to the Chief Executive and Board.

Measures

•  Positive feedback from colleagues,
managers and facility/service users
•  Evidence of process improvements and
innovative initiatives implemented
•  Staff engagement and adoption of

organisational values reflected in daily
operations

•  Sport & Club Development Plan

produced, approved and reviewed
annually

•  Number of clubs engaged in networks
•  Completion of annual needs/gap analysis
•  Feedback from Chief Executive and Board

on quality of insight and advice

Club
Development &
Network
Leadership

•  Strengthen governance, sustainability and capacity of affiliated clubs.
•  Facilitate borough-wide club forums and partnership networks.
•  Support workforce, coaching and volunteer development pathways.
•
Improve collaboration between clubs to maximise impact and shared
learning.

Strategic
Partnerships

•  Act as lead relationship manager for National Governing Bodies of

Sport.

•  Strengthen links with:

➢  Schools and PE leads
➢  School Sport Partnerships
➢  Active Lancashire
➢  Community & voluntary sector organisations
➢  Health and wellbeing partners

•  Represent Hyndburn Leisure at borough, county and regional forums.

•  Number of accredited clubs
•  Forums and partnerships developed,

delivered and supported

•  Volunteer and Coach development

opportunities provided

•  Best practice shared across clubs

•  Relationships built and maintained
•  Outcomes of partnership working
•  Representation on forums

Education &
Participation
Pathways

•  Strengthen links between PE, School Sport and community provision.
•  Work with the School Sport Partnership to support clear pathways

•

from school-based activity into local clubs.
Increase awareness among schools and families of local participation
opportunities.

•  Outcomes of partnership working with

education settings

•  Outcomes to improve school to club links

Marketing,
Communications
& Profile Raising

Inclusion &
Reducing
Inequalities

•  Develop and implement a Sport & Club Development marketing plan

aligned to participation growth objectives.

•  Oversee campaigns promoting:

➢  Local clubs and opportunities
➢  Participation pathways
➢
➢  Success stories and community impact

Inclusive sport initiatives

•  Ensure consistent, inclusive messaging that reflects Hyndburn’s

communities.

•  Support clubs in strengthening their digital presence.
•  Use insight and data to target underrepresented groups and increase

participation.

•  Champion equality, diversity and inclusion across all development

work.

•  Manage a grant fund, to remove barriers to participation and to grow

participation opportunities across the borough.
Identify and address barriers to participation.

•
•  Support clubs to become more inclusive and welcoming environments.
•  Ensure inclusive practice is embedded across all campaigns and

partnerships.

Funding,
Investment &
Performance

Identify and secure external funding to support infrastructure growth.

•
•  Support clubs to access investment opportunities.
•  Monitor participation data and impact measures.
•  Report strategic progress and outcomes to the Chief Executive and

Board.

•  Marketing plan produced
•  Number of campaigns delivered
•  Outcomes of marketing campaigns
•  Digital marketing tools developed to help
to promote local awareness of clubs and
physical activity groups

•  Champion inclusivity across the borough
•  Establish a steering group to manage a
grant fund to remove barriers to
participation

•  Develop and launch the fund
•  Attract additional investment into the

fund

•  Number and value of external funding

bids submitted and secured

•  Number of case studies produced to

evidence impact

•  Analyse data, including the Active Lives
survey to demonstrate impact and need

•  Reports shared with the Active Wellbeing

Subcommittee

Person Specification

Key
Skills/Qualifications

Essential Skills / Experience:
Essential

•  Senior experience in sport, PE, health or physical activity development.
•  Strong understanding of club infrastructure and NGB systems.
•  Proven strategic partnership leadership.
•  Experience managing budgets and teams.
•  Experience delivering marketing or participation growth campaigns.
•  Experience of obtaining external grant funding.
•  Ability to analyse data and produce clear, actionable reports for management.
•  Ability to use insight and data to inform targeting and messaging.
•  Strong strategic planning and reporting capability.
•  Commitment to inclusive practice.
•  Strong organisational skills, with the ability to manage multiple tasks, deadlines and calendars
•  Excellent written and verbal communication skills
•  Strong customer service mindset, able to support managers, staff, volunteers, and external stakeholders
•  Proactive mindset with the ability to identify opportunities for process improvements

Desirable

•  Experience within a leisure trust or local authority environment.
•  Knowledge of the Lancashire sport landscape.
•  High proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook) and experience with CRM systems

Qualifications / Credentials (if applicable):

•  Educated to Degree level or qualified by experience, ideally with a Sport, PE or Health focus