Social Media & Community Manager

Social Media & Community Manager

 Digital Marketing Lead

Hybrid / Head Office, in Saunderton near High Wycombe, Buckinghamshire

35 hours per week 

The Social Media & Community Manager is a critical role in Hearing Dogs for Deaf People, providing the earned and owned voice for the charity across social channels and working to increase brand exposure and engagement in the charity.  

You will share our passion for digital engagement and continually research and benchmark trends and audience preferences, adapting our approach and content to suit.  

You will be accountable for designing and implementing our social media and community engagement strategy to align with business goals, ensuring high levels of web traffic, engagement and conversion and will set specific objectives to measure performance and report on success.  

You will report to the Digital Marketing Lead and will directly manage a social media officer and will work closely alongside our broader marketing communications team.  

• Perform research on current benchmark trends and audience preferences.  
• Design and implement social media strategy to align with charity business goals.  
• Set specific objectives and report on return on investment.  
• Generate, edit, publish and share engaging content daily (example photos, videos, e-newsletters, blog posts)  
• Monitor SEO and web traffic metrics.  
• Collaborate with other teams (marketing, fundraising, dog operations and services) to ensure charity-wide objectives are being met.  
• Communicate with followers, respond to queries, flagging any specific trends in content.  
• Oversee the design of social media accounts.  
• Create and develop new features to develop brand awareness and engagement in line with organisational objectives and audiences. For example, training products, competitions etc.  
• Stay up to date with current technologies and trends in social media, design tools and applications.  
• Support and develop the social media officer, ensuring a motivating balance of delivery and development.  
• Develop the Charity’s social media policy, equipping colleagues across the Charity to become effective ambassadors for our work and to support you in delivering against your objectives.  
• Manage, and be a part of, the rota for short social media checks at weekends.  
• Undertake other activities as required, some of which may require occasional work during unsociable hours.