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CLAYESMORE SCHOOL
Clayesmore
Part-time
Job Title

Social Media Co-ordinator

Responsible to

Marketing and Alumni Manager / Head

Role Overview

The primary focus of the role is to support the Marketing and Alumni Manager in the identification and
creation of content for social media posts and adverts.

Responsibilities and Duties

●  Create a Social Media timeline to ensure engagement with the community at key times
●  Monitor and report about analytics for Google and social media on a monthly basis and provide this

information to the Marketing and Alumni Manager

Investigate digital marketing and advertising opportunities

●  Update the website when required
●  Work with the Marketing and Alumni Manager and the agency to create digital marketing assets
●
●  Create email marketing campaigns using Mailchimp
●  Create content to use on a range of advertising sites as required
●

Support the marketing and admissions team with a range of additional, non-digital tasks which will
support whole school marketing and promotion (eg ordering marketing merchandise etc)

●  Along  with  the  Marketing  and  Alumni  Manager  handle  all  the  school’s  social  media  including
Facebook, Twitter, Instagram, LinkedIn and YouTube accounts, creating regular content for these and
responding to contacts via these channels in a timely manner; an  emphasis will be on visual assets
(utilising Hootsuite as a planning tool where possible);

●  Creating and publishing engaging social media adverts via Meta Business for Facebook and Instagram;
●  Develop ideas for new content strands, unique to Clayesmore
●  Write  compelling  copy  to  support  video  and  digital  content  and  write  blog  content  to  tell  the

Clayesmore story

●  Monitor and engage with relevant digital partner content and maximise reach on behalf of Clayesmore
●  Work with local and industry media owners and micro influencers to extend reach and engagement

with Clayesmore content

●  Develop digital and print artwork for above the line campaigns

Person Specification

Essential

●  Embody the values of Clayesmore, demonstrating loyalty to the school and its ethos
●  Experience creating and scheduling engaging content across multiple social media platforms
●  Proven ability to write clear engaging and brand-appropriate copy for digital channels

●  Experience using social media management and scheduling tools (eg, Hootsuite or similar)
●  Experience creating email marketing campaigns, ideally using Mailchimp
●  Strong organisation skills, with the ability to plan a social media timeline/content calendar
●  High level of attention to detail and ability to meet deadlines
●  Ability to generate ideas for new content strands and campaigns
●  Flexible approach to hours/days worked

Desirable

●  Experience of working in an independent school environment
●  Understanding of integrated marketing campaigns
●  Awareness of emerging digital trends and advertising opportunities

Additional Information

●  This is a term time only role
●  20  contractual  hours  per  week,  the  days  of  work  will  be  flexible  depending  on  the  needs  of  the

department

●  Some evening and weekend work may be required and time off in lieu will be given
●  Benefits  include  free  membership  of  the  Clayesmore  Sports  Centre,  Pension  and  Death  in  Service

benefits.

●  Membership of the Clayesmore Society and associated member benefits

Date prepared:
Prepared by:

January 2026
Head / Head of HR

Clayesmore School is committed to safeguarding and promoting the welfare of children and young people and expects all
staff and volunteers to share this commitment.  Applicants for this post must be willing to undergo safeguarding
screening, including reference checks with previous employers and a criminal record check with the Disclosure and
Barring Service.