Reports to
Marketing Manager
Working pattern
Full Time - Onsite
Hours
35 hours a week
Salary
£32,000 per annum
Application deadline
20/03/2026
Interview date
Start date
What are we looking for?
The Social Media & Content Officer will lead ArtsEd’s organic and paid social media presence, including the launch and growth of a new TikTok channel, while also creating high-quality digital and print campaign assets to support recruitment activity.
Working closely with the Marketing Manager, the role blends short-form video production, performance-led social advertising and creative asset development ensuring campaigns are cohesive across digital platforms and supports the overall marketing and growth strategies.
Social Media Management
- Lead and manage ArtsEd’s official social media presence across Instagram, Facebook, TikTok and LinkedIn.
- Develop and maintain a structured content calendar aligned with recruitment priorities and institutional campaigns.
- Manage day-to-day scheduling, posting and community engagement.
- Monitor platform analytics and performance, adjusting content strategy accordingly.
TikTok Development
- Lead the launch and strategic development of ArtsEd’s TikTok channel.
- Develop a clear content direction to engage prospective students and showcase the ArtsEd experience.
- Capture and edit short-form video content, including student-led and behind-the-scenes material.
- Monitor performance metrics and proactively refine content strategy to support sustained audience growth and engagement.
Paid Social Campaigns
- Plan, create and optimise paid social campaigns via Meta.
- Create advertising assets and test creative variations to support lead generation and recruitment objectives.
- Monitor campaign performance and provide insight to inform future activity.
Content Creation
- Design and produce digital marketing assets including social graphics, video content, email visuals and paid advertisements.
- Create print materials such as posters, flyers, open day materials and programme content.
- Ensure all assets adhere to ArtsEd’s brand guidelines and visual identity.
- Prepare artwork for print and liaise with suppliers as required.
General
- Work collaboratively with internal departments to identify content opportunities.
- Liaise with external photographers, videographers and creative suppliers where required.
- Deputise for the Marketing Manager in relation to social media and content operations when necessary.
- Support the wider Marketing team in delivering institutional and recruitment objectives.
- Undertake any other duties as reasonably required.
Core Competencies & Experience
Experience:
- Proven experience managing social media accounts in a professional setting.
- Experience creating engaging short-form video content (e.g. Reels, TikTok).
- Experience supporting or managing paid social media campaigns, ideally via Meta Ads Manager.
- Experience producing both digital and print marketing materials.
- Experience working with external creative suppliers (desirable).
Skills:
- Strong writing, editing and storytelling skills.
- Confident video editing and graphic design capability.
- Proficiency in social media management tools and content creation software.
- Understanding of analytics and performance metrics.
- Strong organisational and project management skills.
Attributes:
- A creative and artistic mindset with a passion for the performing arts (desirable).
- A proactive and collaborative team player.
- A keen eye for detail and commitment to brand consistency.
- A positive, adaptable attitude with the ability to respond constructively to feedback and evolving priorities.
- The ability to work efficiently to tight deadlines.
Two-stage interview, with the first stage taking place w/c 23rd March 2026, and second stage w/c 13th April 2026.
