SEO & Web Analytics Specialist

Job reference:002924

Salary:£41,675 plus £3,520 London allowance if applicable

Closing date:11/03/2026

Department:Advice Content

Location:Blended between office and home (England and Wales)

Employment type:Permanent

Hours Per Week36.25 hours per week / Open to flexible working

Job posted date:11/02/2026

Contract Duration:Permanent

Job Description

Location: Blended between office and home (England and Wales). Time in office negotiable

We’re looking for an SEO & Web Analytics Specialist to help improve how people find and use our online advice. Our content reaches around 10 million public users and thousands of advisers based in local Citizens Advice offices, so this role plays an important part in making sure our advice is visible, accessible and meeting users’ needs.

The role combines SEO with web analytics. You’ll help optimise our website for organic search while using data to understand how people find, navigate and engage with our website. You might come from an SEO background with strong analytics skills, or from a web analytics role with experience of optimisation.

Working closely with content designers and the Senior SEO Specialist, you’ll support improvements to search visibility and content performance. You’ll analyse search and user behaviour data, identify opportunities, and help turn insights into practical recommendations that improve how our advice content works for users.

You’ll also play a key role in monitoring trends in how people search for information, including the impact of AI-driven search experiences, and help the team understand how these changes affect content discovery and visibility. Through your reporting and insights, you’ll help ensure our advice continues to reach the people who need it most.

Please provide details in your cover letter to evidence the following essential criteria. Please make sure your cover letter provides evidence for the essential criteria succinctly.

• Solid hands-on experience in SEO (content optimisation, keyword research, metadata, technical audits).
• Strong web analytics skills: Google Analytics 4, Google Tag Manager, and data visualisation.
• Proven ability to interpret complex data and communicate insights clearly to non-technical audiences.

Citizens Advice offers confidential advice online, over the phone, and in person, for free. Through our national network of charities, we give people the knowledge and the confidence they need to find their way forward – whoever they are, and whatever their problem.

Do you want to work for an organisation that makes a difference, every single day, to people from all walks of life? The people that turn to Citizens Advice need help overcoming an obstacle in their lives – from debt to evictions to trouble at work – and you can be key to them getting the support they need in the quickest, easiest, and most effective way.

Equity, Diversity and Inclusion (EDI) is of strategic importance within the organisation and recognised as integral to all we do as a service.

Central to pursuing our EDI mission is building diverse and inclusive teams in which everyone has a sense of belonging. We believe inclusion is a social justice issue - a principle that underpins our all EDI work. To that end, we particularly welcome applications from people we would like to see better represented in our organisation and sector - people of colour, LGBTQ+ people and disabled people. We follow the social model of disability. We will offer an interview to disabled candidates who indicate they wish their application to be considered under our Disability Confident Interview Commitment where they meet our selection criteria in their application. Some of our roles attract a high volume of applications and in some circumstances where it is not practicable or appropriate, we may limit the number of interviews offered to disabled and non-disabled candidates. We will provide reasonable adjustments as needed.

We’re a flexible employer, so this role may suit anyone who’d prefer a flexible arrangement to help their work/life balance, many of our colleagues spend most of their time working remotely. Whilst we prefer a blended approach between a local office, if one is near you, and home we’re open to being flexible on location, occasionally a role may require you to be based in a certain location if that's the case it will be detailed in the advert or job description. This can be discussed in more detail during your interview.

The National Citizens Advice operates from offices in England and Wales, with 4 regional offices based in Cardiff, London, Birmingham and Leeds, therefore all successful applicants must be based within England or Wales.

Please be aware that Citizens Advice is not a sponsoring organisation. Therefore the successful applicant must already possess the right to work in the UK or be able to secure the right to work in the UK independently.

We have been awarded the top charity in Third sectors' employer index, where it's recognised that Citizens Advice is an organization that not only prioritizes the people we serve but also values the wellbeing of its employees.

Citizens Advice seeks to redeploy internal staff who are at risk or under notice of redundancy and will prioritise them in the recruitment process where necessary. If you have been confirmed as at risk or under notice of redundancy please ensure you indicate this in the at-risk box in your application.

Please note, in the event of a high number of applications, we reserve the right to close the application early.

This vacancy closes at 23.59 on the closing date.

For more information about the organisation, our values and benefits please see the following link - Information, values and benefits

Need help with your application, see our useful how to guides on the following page - Guidance notes for applicants