Senior Website Manager

Are you a digital product leader who enjoys balancing strategy with delivery, user needs with organisational priorities, and long-term vision with day-to-day execution?

Great Ormond Street Hospital Charity is looking for a Senior Website Manager to lead the evolution of one of our most important digital products. Our website is much more than a website - it is where supporters discover our work, fundraisers find inspiration, donors take action, and people learn about the difference their support makes to seriously ill children and their families.

This is a high-profile role sitting within our Performance Marketing and Digital Engagement team, with responsibility for shaping the future of the charity’s digital experience. We’re looking for someone who can think strategically about where we need to go, while also being comfortable rolling up their sleeves to help make it happen.

You’ll lead the website product roadmap, drive continuous improvement across supporter journeys and work across a wide range of teams including Fundraising, Marketing, Communications, Technology, Data and external partners. Success in this role comes from being able to flex between strategic planning, stakeholder management, product ownership, user experience, optimisation and delivery.

No two days are likely to look the same. One day you might be facilitating roadmap discussions with senior stakeholders, the next analysing user behaviour, shaping an SEO strategy, reviewing backlog priorities with developers or testing new approaches to improve conversion and supporter engagement.

We’re looking for someone who enjoys bringing people together around a shared vision, navigating complexity and making confident decisions based on evidence, user needs and organisational priorities. Someone who can challenge constructively, build consensus and help teams focus on what will create the greatest value for our supporters and the organisation.

Salary

The salary for this role is £51,000 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Note– this job is known internally as Senior Product Manager – Website.

Key Responsibilities

• Lead the strategic vision, roadmap and ongoing development of the charity website, ensuring it supports supporter needs, fundraising objectives and organisational priorities.
• Own the website product backlog, balancing long-term improvements, business priorities, technical considerations and user experience enhancements.
• Work closely with Technology teams, developers, analysts, content specialists and external partners to scope, prioritise and deliver digital improvements through agile ways of working.
• Champion a user-centred approach, using insight, research, testing and data to improve supporter journeys and digital experiences.
• Lead website optimisation activity, including experimentation, A/B testing, user research and conversion improvement initiatives.
• Drive the GOSH’s SEO strategy, ensuring content and technical improvements support sustainable growth and discoverability.
• Build strong relationships across Fundraising, Communications, Marketing and Technology teams, helping align priorities and bring stakeholders together around shared goals.
• Translate organisational needs and supporter insight into clear product outcomes, user stories and prioritised delivery plans.
• Manage website performance, governance, accessibility and compliance, ensuring the platform remains secure, effective and fit for purpose.
• Lead and develop a small team while building digital capability across the organisation through guidance, training and best practice.

Skills, Knowledge and Expertise

• Significant experience managing websites, digital products or digital platforms in a complex environment.
• Strong product management experience, including roadmap development, backlog management and prioritisation.
• Experience working across multiple teams and stakeholder groups, with excellent relationship-building and influencing skills.
• Strong understanding of user-centred design, digital optimisation and supporter or customer journey development.
• Experience using analytics, user research and insight to inform decisions and improve performance.
• Strong SEO knowledge and experience developing strategies that drive growth and visibility.
• Experience working with software engineers, technology teams and external suppliers to deliver digital products and improvements.
• Ability to move comfortably between strategic thinking and hands-on delivery, adapting to changing priorities and organisational needs.
• Strong communication skills, with the ability to translate complex information for technical and non-technical audiences.
• Experience leading and developing teams, creating a collaborative and high-performing environment.

This is a varied and high-impact role where you’ll help shape how people experience GOSH Charity online—from the first moment they discover us to the actions they take to support seriously ill children and their families.

You’ll have the opportunity to influence strategy, lead digital transformation, improve supporter experiences and work with a wide range of talented colleagues across the organisation. If you enjoy solving problems, bringing people together and creating digital experiences that make a difference, we’d love to hear from you.

Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete. 
 

Closing Date: 3rd July 2026

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Benefits

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.

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About Great Ormond Street Hospital Charity

Every day, around 750 children and young people from across the UK are seen at Great Ormond Street Hospital (GOSH). At Great Ormond Street Hospital Charity, we help the hospital go above and beyond for seriously ill children, enabling kinder and better treatments, bringing hope for children with the rarest and most complex illnesses, and making hospital a little bit easier and a lot more fun for the thousands of children who are treated at GOSH every year. Our staff raise vital funds to support ground-breaking research, cutting-edge medical equipment, and the creation of child-centred facilities to help save more young lives, and essential support services that help save childhoods too.

Together, we can help give seriously ill children the best chance, and the best childhood, possible.

Our commitment to Equity, Diversity and Inclusion

We believe that GOSH Charity and the charity sector more widely should reflect the diversity of patients, communities, and society at large. We also know that having a more diverse and inclusive workforce will make us more innovative, challenge the status quo, and enable us to deliver more impact. We encourage applications from people of all backgrounds. In particular, we encourage applications from those who are currently under represented within the charity sector as they may be marginalised by race and/or ethnicity, sexual orientation, disability, long-term health conditions, or socioeconomic status. 

If you would like more information about our approach to inclusive hiring please see our Inclusive Hiring Page here. You can also find out more about our commitments to EDI within our EDI Strategy here

As a Level 2 Disability Confident Employer we are more than happy to make reasonable adjustments wherever possible throughout the recruitment process. For more information on this please contact recruitment@gosh.org

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