Senior Web & Content Coordinator (Contract)
Senior Web & Content Coordinator (Contract)
We’re seeking a
Senior Web & Content Coordinatorto lead and enhance our digital presence, driving supporter engagement across web, email, and digital campaigns.
This is a
10-month parental leave replacement contract, with the
possibility of extension.
In this role, you’ll manage the organization’s bilingual (English/French) website, lead SEO/AEO and eNewsletter strategy, and create compelling digital content. You’ll combine technical expertise with creativity to optimize performance, grow engagement and strengthen online visibility.
Preferably Toronto or nearby (remote-first environment)
Location:
Location:
Salary Range:$48,650 – $62,550 annual
Type:Temporary contract (10 months, potential for extension)
Key Responsibilities
- Manage and optimize English and French websites (content updates, new pages, UX improvements) on Optimizely CMS
- Develop and execute SEO/AEO and digital content strategies
- Use our marketing calendar and programs updates to inform content plans
- Lead the development of the monthly eNewsletter and advocacy email campaigns
- Create and oversee digital content and creative (web pages, blogs, email, graphics, video)
- Maintain and optimize email marketing and engagement systems
- Monitor and report on web and campaign performance with Google Analytics
- Collaborate cross-functionally and with external vendors
- Ensure content quality, consistency, and alignment with brand strategy
Skills, Knowledge and Expertise
- 5+ years of experience in web/digital marketing and CMS management
- Strong SEO, SEM, and digital campaign expertise
- Experience with HTML, CSS, JavaScript, Google Analytics and Content Management Systems like Optimizely
- Proficiency in email marketing platforms (e.g., Engaging Networks)
- Skilled in analytics, reporting, and performance optimization
- Experience with Adobe Creative Cloud, Canva or similar design tools
- Excellent writing skills for web and email engagement
- Strong project management and organizational skills
Good to have:
Good to have:
- NGO/charity experience
- Knowledge of animal welfare, environmental or conservation issues
- French language skills
Core Competencies
Detail-oriented, strategic thinker, strong communicator, adaptable team player, creative and data-driven.
About World Animal Protection
At World Animal Protection, we are a global organisation dedicated to ending the exploitation of animals. For over 75 years, we have been at the forefront of animal welfare, exposing cruel systems, promoting animal-friendly alternatives, and influencing policy change. We aim to create a world where animals live free from cruelty and suffering.
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