Senior Strategist – Campaigns & Propositions

Are you ready to play a pivotal role within Mass Marketing & Fundraising at the British Red Cross? Acting as the voice of the supporter, can you bring strategic rigour to our creative ideas and campaigns? You’ll ensure we recruit new supporters and build meaningful, long-term relationships with existing ones. Sitting at the heart of our mass fundraising proposition development, you’ll shape how we show up to audiences across the supporter lifecycle.

As a strong collaborator, you’ll work closely with our creative content, media, digital, data, insight and fundraising teams. Translating organisational priorities and audience insight into clear creative direction – from proposition and messaging frameworks to integrated campaign ecosystems. Ultimately driving income, engagement and long-term supporter value.

A day in the life of a Senior Strategist – Campaigns & Propositions:

• Leading the creative direction for mass fundraising. Shaping propositions, territories, messaging frameworks and calls to action for both cold and warm audiences. Acting as the senior strategic partner to creative and content teams, providing confident direction and constructive challenge.
• Integrated Campaign Planning: Leading strategic planning for through-the-line campaigns, turning fundraising objectives and audience insights into clear, effective communication strategies. Collaborating with peers to deliver aligned strategic and communications plans.
• Audience & Insight-led thinking: Championing the supporter and wider public by embedding user research, insight, testing, and performance learning into creative development. Promoting a test-and-learn approach to continually improve creative effectiveness.
• Campaign delivery & Optimisation: Turning strategy into clear, inspiring creative briefs. Making sure campaign performance aligns with agreed measurement frameworks and supports income and engagement goals.
• Governance & Risk: Ensuring all creative and marketing activity complies with relevant legislation, regulation, codes of conduct, BRC policies, and ethical storytelling guidelines.

Join the British Red Cross as our Senior Strategist - Campaigns & Propositions. Help us shape the future of our mass marketing and fundraising. If you’re ready to help shape creative ideas that transform lives, we’re ready for you!

What will you need to be a successful Senior Strategist – Campaigns & Propositions? 

• Highly skilled in how to create compelling mass fundraising propositions. Working with insight, stories and content and writing creative propositions that elicit a response, drive engagement and generate income.
• Experience in the charity or not for profit fundraising.
• Demonstrable experience delivering through the line, mass-scale fundraising campaigns spanning both cash appeals and regular giving, across acquisition and retention.
• Excellent briefing and stakeholder influencing skills.
• Confidence using insight, testing and performance data to optimise creative.
• Experience of emergency or rapid response campaigning.

Interested? Closing date for completed applications is 23:59 on Tuesday 17th March 2026. Interviews to follow soon after.

• Flexible working:Remote and hybrid working, flexitime, compressed hours, and job sharing.
• Holidays:36 days annual leave (including bank holidays) + option to buy 5 extra days (per annum).
• Pension scheme:Up to 6% contributory pension.
• Learning & Development:A range of career & learning opportunities.
• Discounts:Blue Light Discount Card, Tickets For Good & employee benefits platform.
• Wellbeing:Peer Supporters, CiC (EAP) & Headspace App.
• Cycle2Work:Lease a bicycle through the scheme.

We are proud to be part of the Disability Confident scheme for UK-based roles. During your application, you'll have the option to apply under the scheme.
We are dedicated to building an inclusive, equitable and wellbeing‑focused culture where everyone feels safe, valued and can thrive. Guided by our Equity, Diversity, Inclusion and Wellbeing Strategy, we foster belonging, psychological and physical wellbeing, and work to remove barriers to fair opportunities. Grounded in compassion and anti‑racist practice, we listen to diverse voices, value lived experience and create environments where staff and volunteers can succeed. Join us and be part of an organisation that leads with care, celebrates difference and helps everyone succeed.

Together, we are the world's emergency responders

We are dedicated to building an inclusive, equitable and wellbeing‑focused culture where everyone feels safe, valued and can thrive. Guided by our Equity, Diversity, Inclusion and Wellbeing Strategy, we foster belonging, psychological and physical wellbeing, and work to remove barriers to fair opportunities. Grounded in compassion and anti‑racist practice, we listen to diverse voices, value lived experience and create environments where staff and volunteers can succeed. Join us and be part of an organisation that leads with care, celebrates difference and helps everyone succeed.