Senior MarComms Manager (maternity cover)

SENIOR MARCOMMSMANAGERMaternity coverROLE INFORMATION PACKRole summaryRole: Senior MarComms Manager (maternity cover)Remuneration: £50,000 paWorking hours: 37.5 hours per weekReports to: Exec Director of Global Fundraising and MarComms Line reports: 2 MarComms Managers (UK & Nepal based)Type of contract: Fixed term, 12 monthsLocation: London, UK (2 days pw in office)WHEN WE EDUCATE THE FUTURE, WE CHANGE THE FUTURE Education accelerates poverty reduction, female empowerment, and improved infant mortality. Yet, 251 million children worldwide are out of school.This changes now.UWS works to ensure children have access to quality, inclusive education in remote andmarginalised communities by collaborating with local partners, communities and governments.We deliver schools, we train teachers and we strengthen education systems.Our low-cost, high impact model builds capacity, not dependency. This ensures that educationsystems continue to flourish beyond our involvement.Shifting focus from delivering change in the short term, to empowering change for the longterm, we go beyond educating the future, to changing it.Our vision is Zero Education Poverty.UWS is an international nonprofit that was established in 2008 to provide children in remoteand marginalised regions access to free quality, inclusive primary education. We currentlyoperate in rural areas of Cambodia, Myanmar, Nepal, and Madagascar, working with over 320communities and over 80,000 children to date. ABOUT UWS3Role summaryAs Senior Marketing and Communications Manager, you will play a key role in drivingforward UWS’ approach to audience engagement and development, maximising theacquisition, development and retention of supporters to increase loyalty, impact andlong‑term value.This is a 12‑month maternity cover contract, and we are ideally looking for someone whocan start in early June 2026 to allow for a smooth and comprehensive handover with theoutgoing postholder.You will hold strategic oversight of UWS’ priority audiences, brand, messaging andchannels, ensuring our communications and marketing are compelling, consistent andaligned with organisational priorities. You will lead the development and delivery ofintegrated marketing and communications plans that support both fundraising goals andthe profile of UWS across agreed audience segments.In this role, you’ll bridge the gap between UWS’ internal programme work and how theorganisation shows up externally. You’ll turn complex programme insights into relatable,motivating content that resonates with supporters, partners, policymakers and the widerglobal community. You will also line-manage a talented and international team of twoMarketing and Communications Managers - one based in the UK and one in Nepal.Key tasks and responsibilities MARKETING AND COMMUNICATIONS PLANNING & EXECUTION  Lead and develop the marketing and communications   short and long term plans thatreflect the ambitions of the Fundraising and Programme Teams Coordinate the strategic alignment of the global UWS messaging and campaignswith  In country Communication Teams plans and messaging  to drive consistencyand collective impact ABOUT THE ROLEManage the strategic alignment of the communications plan to reflect the widerfundraising teams audience acquisition and cultivation plans and UWSprogrammatic goals. Advise & collaborate on how to develop these plans Segment and identify audiences to create and deliver a Marketing and Comms planto grow income and our  brand in line with UWS strategic direction. e.g launch  ZEPcampaign, acquisition campaigns    Develop and implement the agreed tactics needed  to engage key  audiences  withcompelling and inspiring content e.g Film development,  email marketing campaigns,website development,  and oversight of donor reports.  Manage Comms budgets, contracting and  agencies when required  Lead the development of an inspiring fundraising marketing proposition and content,working with external agencies where needed Lead and manage the development of the global  UWS website ensuring content isinspiring, up to date and drives action. Lead the development of  UK social media channels and collaborate with the widerUWS Comms Teams to share best practice Oversee a content bank of stories and knowledge that can be used by fundraisers totell the UWS story  ensuring it’s relevant and engaging to our audiences BRAND POSITIONING Continue to develop the brand and its position ensuring it reflects the organisation'snew strategy   Be an advocate and brand guardian - driving change through In countryCommunications Teams Build UWS’ to be a thought leader amongst the education sector - identifyingconferences , speaking opportunities, coordinate prize applications, placearticles/content and respond to news stories Identify and manage brand ambassadors - maximising their contribution to ourmission ABOUT THE ROLELEADERSHIPManage, develop, and support the Marcomms Team in the UK and Nepal    Develop clear KPIs and performance indicators for the team and marcomms programme  Provide direction and leadership, building trusted relationships with colleagues across UWS  Work with the global SLT - to ensure our content/messaging/brand positioning is accurateand compelling and support with thought leadership positioning and planning  Review core communication priorities with Country Directors and support the developmentof In Country Comms plans that align with the organisational strategy and core marketingcampaigns  Work with In country Communications Teams/Officers - to align brand and marketingmessages for core campaigns and messaging.   Co-create and drive forward the delivery of a coherent, joined up marcomms strategy tocreate greater impact through the Global Communications working group. Co-ordinate the Global Marketing & Communications working hub ensuring teams acrossthe globe feed into the wider MarComms strategy. Use this forum to facilitate best practiceacross content collection and sharing critical information across UWS Globally.  Keep up to date on giving and engagement trends across the sector BE AN ENGAGED AND ACTIVE MEMBER OF THE WIDER LEADERSHIP TEAM Ensure all work compliance with fundraising policy, industry best practice, and GDPR Undertake other tasks as required to support and contribute to the fundraising strategy andthose of United World Schools    Play an active role in the team and across the organisation as a whole and foster goodworking relationships and enhance communications with colleagues. ABOUT THE ROLEBenefits 4% employer pension contribution25 days’ annual leave, plus bank holidaysDedicated wellbeing and personal development daysEmployee Assistance Programme (EAP) with 24/7 phone support and up to 8 face to face therapysessionsHealth cash plan with money back on dental, optical, massages and moreDiscount platform with savings at supermarkets, retailers and gymsMembership to relevant international development bodies and professional networksFlexible working arrangementsSupportive team environment, with a culture of innovation and autonomyExperience, Knowledge and CompetenciesEsstentialDeveloping and successfully delivering marketing and comms work plans in collaborationwith others with a proven track record of delivery 3+ years of Communications and Marketing experience that drives action using a variety ofchannels and content types. Management of social media channels and website Supporter insight gathering to inform marketing and comms plan Experience of managing of senior stakeholders and influencing through others Creative and entrepreneurial in approach with demonstrable experience of creatingengaging marketing and communication campaigns Excellent interpersonal skills with the ability to operate effectively across a wide range ofaudiences and stakeholders.  Excellent planning skills Excellent written and verbal communication skills, including excellent attention to detail.  Ability to manage a varied and busy work load  Ability to work on your own initiative with a flexible, positive attitude towards work.  DesirableWorking for a charity   Experience of Canva design programme Development and management of websites  Line Management experience  Experience of working with CRM/database Every individual at UWS is expected to:Champion wellbeing and help create a positive, inclusive working culture, modelling UWSvalues in all interactions.Show commitment to UWS’ vision, mission and values, bringing them to life througheveryday behaviour and decisions.Prioritise safeguarding by completing mandatory training and following relevant policies tokeep everyone who comes into contact with UWS safe.Work collaboratively and respectfully across teams, countries and time zones, valuingdiverse perspectives and lived experiences.ABOUT YOUUWS is committed to the safeguarding of children, and ensuring we recruit safelyis central to this commitment. All applicants will be required to undertake a DBS(Disclosure and Barring Service) check (or country-equivalent background check)as a condition of employment. UWS is an equal opportunity employer andcommits to treating all applicants fairly. We actively promote diversity andinclusion and encourage applications from under- represented groups. Weoppose all forms of unlawful and unfair discrimination on the grounds of age,disability, gender reassignment, marriage and civil partnership, pregnancy andmaternity, race, religion or belief, sex and sexual orientation.Application processSend your CV and a max 2 page cover letter outlining your suitability HERE by 9am onMonday 16 March.  thApplication guidelines Please include a CV and a cover letter as part of your applicationYou must declare if you know anyone at UWS. UWS is a safe recruitment employer. If you require any reasonable adjustments as part of the selection process, please let usknow.First stage interviews: Monday 23rd March 2026Second stage interviews: w/c 30th March 2026HOW TO APPLYUWS is a UK registered charity under number 1187721Learn more at www.uwsglobal.net