Senior Manager of Partnership & Sponsorship Growth
Department
Sales
Employment Type
Full-Time
Minimum Experience
Experienced
Compensation
Excellent salary and benefits
About the role
The purpose of this role is to lead and develop IGD’s sponsorship and partnership growth strategy in line with IGD’s audience and commercial objectives. The role is accountable for identifying new revenue streams, developing innovative partnership and sponsorship propositions and packages, and ensuring delivery against agreed KPIs. It requires identifying and nurturing strong relationships with external partners and internal stakeholders, collaborating across teams to create integrated solutions that deliver mutual value. Success will be measured through revenue growth, strengthened industry relationships, and contribution to IGD’s reputation as a trusted thought leader.
The Responsibilities
- Accountable for the sponsorship number, identifying the opportunities and delivering the revenue.
- Understand how sponsorship packages are developed in the market and make IGD’s attractive.
Strategic Growth Leadership
- Alongside Director of Client Acquisition & Growth and events planning team, develop a sponsorship growth strategy aligned with IGD’s long-term commercial and audience objectives
- Identify and business case partnership, sponsorship propositions.
- Work cross-functionally with IGD stakeholders to ensure sponsorship and partnership commitments are delivered.
- Monitor market dynamics and competitor activity to inform strategic decisions.
Commercial Excellence
- Own revenue targets for partnership, sponsorship and growth initiatives, ensuring delivery against agreed KPIs.
- Collaborate across IGD with Client Success, Marketing, Insight, Consulting, Social Impact and Events teams to create integrated propositions that resonate with partners.
- Drive innovation in partnership models, exploring joint ventures, co-branded initiatives, and collaborations across IGD Products & Services.
- Negotiate and manage commercial agreements that deliver mutual value and long-term impact.
Partnership Development
- Proactively identify, qualify, develop & retain sponsorship and partnership opportunities with external partners.
- Identify and maintain contact list of partnership and sponsorship prospects (using CRM). Build a target list, considering the full offer ad brand perception of partners.
- Communicate closely with others who work alongside IGD partners.
- Attend IGD events and industry forums, events, and networking opportunities to strengthen brand presence & build pipeline and drive growth opportunity development
- Establish and nurture trust-based relationships with external partners and internal stakeholders.
- Communicate clearly, persuasively, and effectively to manage relationships both externally with partners and internally with stakeholders.
Success Measures
- Achievement of revenue and partnership targets.
- Growth in strategic accounts and new business opportunities.
- Positive stakeholder feedback and strengthened industry relationships.
- Contribution to IGD’s reputation as a thought leader and trusted partner.
What you bring
- Proven track record in business development, partnerships, or commercial leadership within B2B environments.
- Strong negotiation and relationship management skills, with experience engaging senior stakeholders.
- Strategic thinker with the ability to translate vision into actionable plans.
- Excellent communication and influencing skills, both internally and externally.
- Commercially astute with experience managing P&L and delivering revenue growth.
- Strong project management skills with attention to detail.
- Collaborative team player with adaptability under pressure.
The rewards
We offer a range of benefits, including a market leading pension, a bonus scheme, the ability to buy and sell annual leave plus a generous medical insurance package. You will have a great work-life balance, where you are empowered & trusted to manage your time.
The location
We are operating a hybrid approach to working with a mix of home and office-based working. We are based in a very accessible location within the M25, just 20 miles from central London.
Our behaviours
We're hungry for better
We solve it together
We make it happen
We say what needs to be said
More about our people
We’re looking for inspiring professionals; talented people who seek personal and career growth and are ambitious to develop their potential and unlock opportunities for society, for our clients and themselves.
We seek and attract the very best people and create an environment that supports and includes them. We aim to encourage a culture where people can be themselves and be valued for their contribution. We welcome applications from diverse candidates. Please discuss any adjustments that you may require throughout the selection and assessment process.
More about IGD
At IGD (Institute of Grocery Distribution), we serve as a unique, impartial force for good, driven by our charitable status and commitment to public benefit. Our purpose is clear: to unite and inspire everyone to deliver a thriving food system. We achieve this by acting as a trusted convener, uniting stakeholders from across the entire agrifood supply chain to address critical challenges.
We foster collaboration through a broad range of forums, bringing together businesses, policymakers, and thought leaders. By providing evidence-based insights, credible research, and strategic foresight, we help organisations make informed decisions that not only benefit their operations but also contribute to the collective good of society.
This is funded through our work with hundreds of clients from across the global food and consumer goods landscape.
Location
Watford (Hybrid)
Department
Sales
Employment Type
Full-Time
Minimum Experience
Experienced
Compensation
Excellent salary and benefits