Senior Digital Marketing Officer
GYNAECOLOGY CANCER RESEARCH FUND
35,000 per year
London Bridge
Full-time
Listed today
Job title: Senior Digital Marketing Officer Salary: £35,000 Reports to: Deputy Head of Fundraising Responsible for: No direct reports Hours: Full Time 35 hours per week Location: This role is hybrid , working from home and our office based in London Bridge All staff work a minimum of one day a month from our office but exact working patters will be agreed with your line manager. . Job Purpose This crucial role is and stewardship. responsible for boosting our income through online engagement, marketing The role includes responsibility for delivering paid advertising across META, PPC, Reddit and TikTok) driving income through direct gifts, challenge event participation and other income generation activities. various platforms (currently Writing, designing and delivering our supporter emails key component of the role, boosting digital engagement with a view to driving additional income over time. , and overall supporter journeys, is also a Key Duties and Responsibilities : Digital Marketing and Engagement • engage highlighted audiences and deliver Deliver high -quality paid digital campaigns to . results across the fundraising programme Optimise our online donation forms to deliver the best possible supporter experience and drive maximum income. Work to build engagement on specific organic social channels, with an initial focus on Facebook, with a view to increasing meaningful interactions and audience size. Support the fundraising team by curating triggered email journeys that maximise engagement and support. Management of our online shop. Develop and embed coherent testing and analysis of digital delivery across channels. Regular review key analytics from our website, propose tests and improvements and help to deliver these. • • • • • • Wider Team Support • Work with the team to proactively suggest how your role can add value to their work and objectives . • Support the team with designing digital collateral in Canva • Regularly monitor our website fundraising pages and propose tweaks/tests to drive more . engagement . Relationship Management • • Develop strong internal relationships across teams Manage our relationship with our digital agency . Finance and Reporting • • • • Regularly review performance of your own campaigns and report back on insight gleaned. Update relevant reporting dashboards as agreed. Monitor and report on specific campaign budgets. Routinely review and evaluate activity you have delivered and work with the relevant staff to produce regular de -briefs/reports with tangible learnings and recommendations. Responsible for the timely and accurate entry of supporter data and information onto database ( Raiser’s Edge NXT) as required. Run basic queries and exports of supporter and campaign data. Adhere to, and champion, all ways of working within the fundraising team including incorporating a data -led mind -set, a test and learn approach and collaborative working across the team and wider organisation. Develop strong working relationships across teams, and especially with communications and service delivery teams. Regularly review opportunities for the programme and work with the Director of Fundraising to scope/test/implement new ideas as relevant. and organisational priorities. Carry out other associated duties that may arise, develop or be assigned in line with the broad remit of the post. Contribute to team meetings Work as a team member of the organisation as a whole, sharing information and best practice openly and productively. Support diversity and equality of opportunity in the workplace and across everything that the charity stands for. Abide by organisation policies and practices. Comply with best practice and legal requirements regarding data protection and the General Data Protection Regulation (GDPR). Be proactive in keeping up to date with developments affecting your work and take charge of your own personal and professional development. Attend all mandatory training required by the organisation. Database • Other • General Duties • • • • • • • • • • • our 2 Values Work within the charities values: • • • • We dare to dream big We never give up We are open and honest We work together to achieve more Employee Benefits Employee benefits include, but are not limited to: • 25 -days annual leave (plus bank & public holidays and office closure over Christmas period) • Enhanced annual leave – an additional day of annual leave for each year of service up to 3 years • Additional days leave on your birthday • Pension contribution of up to 5% • Free flu jab • Eye test contribution • Cycle to work scheme • Flexitime - start work at any time between 8:00 am and 10:00 am and finish between 4:00 pm and 6:00 pm • Volunteering leave – up to 3 days paid leave per year to engage in volunteering activities. Fundraising Team Organogram Director of Philanbthropy & Fundraising Public Fundraising Manager Partnerships Lead Deputy Head of Fundraising & Supporter Engagement Senior Digital Marketing Officer Senior Public Fundraising Officer Public Fundraising Officer Senior Partnerships Officer Public Fundraising Assistant Partnerships Assistant 3 Person Specification Essential • Experience of d elivering high -performing digital marketing campaigns across platforms for direct income generation . • Proven ability to write persuasive copy across a range of audiences, channels and products that drive action. • Previous expertise in optimising website pages and payment/donation pages to boost engagement and conversions. • Demonstrable experience of creating engaging content, and building audiences, across a range of digital channels. • Strong relationship building skills across internal teams and external stakeholders. • The ability to interrogate data, glean insight and present findings • Ability to support in setting overall strategy and budgets. • Highly organised with a strong attention to detail. • Commitment to equality, diversity and inclusion. • Strong Microsoft Office skills. clearly. Desirable • Specific experience across Meta, TikTok, Reddit and PPC • Previous e xperience designing creative imagery and video material for digital campaigns If you do not have all the above experience but believe you would be successful in the role, and/or believe there are other transferrable skills and experiences we haven’t considered, then we encourage you to apply and demonstrate this in your application . -------------------- 4