Senior Digital Analyst

Do you want your digital analytics expertise to drive meaningful change? At Great Ormond Street Hospital Children’s Charity, your insight will help shape how we understand and engage supporters, enabling us to raise more funds for seriously ill children and their families.

We are looking for an experienced Senior Digital Analyst to join our Data Insight & Analytics team, supporting teams across Fundraising, Marketing and Communication and Technology. This position is a 6 month fixed term contract. 

This is a key role responsible for bringing data-driven insight into our digital fundraising activity, ensuring we understand how supporters interact with our campaigns and digital platforms. You will help shape how we measure success, optimise digital journeys and improve performance across channels.

Salary
The salary for this position is £41,125 pro rata and this position is a 6 month fixed term contract. In line with our hybrid working policy, the role requires you to work 2 days per week from our London office.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.

Key Responsibilities

• Lead the analysis of digital activity across multiple channels, identifying opportunities to optimise user journeys, improve engagement and maximise the impact of digital fundraising campaigns.
• Responsible for the tracking implementation and maintenance across our digital estate (GTM/GA4), including advertising tags/pixels (e.g., Meta, Google Ads) and working with developers/agencies to deploy and test solutions.
• Responsible for ensuring that cookie consent and digital data collection are correctly set up and operating across sub-domains, aligned to GDPR requirements and good user experience (including keeping consent tooling working as intended).
• Develop clear, engaging dashboards and reports using tools such as Looker Studio and Excel, enabling teams to access the data they need to make informed, data-driven decisions.
• Design and analyse A/B and multivariate tests to improve digital experiences, using evidence and insight to help teams optimise websites, campaigns and supporter journeys.
• Support and develop a Junior Digital Analyst while working closely with digital, fundraising and technology teams, sharing expertise and helping to build confidence in data and analytics across the organisation.

Skills, Knowledge and Expertise

• Strong data analysis and reporting skills, including building dashboards, interpreting trends and identifying opportunities for optimisation.
• In-depth, expert knowledge of Google Analytics 4 (GA4), Google Tag Manager, Google Search Console and Looker Studio, including implementation, reporting and optimisation.
• Strong understanding of consent, privacy and compliance in digital measurement (GDPR and cookie consent set-up).
• Excellent communication skills, both written and verbal, with the ability to translate and present insights and recommendations to a range of stakeholders.
• Knowledge of digital marketing measurement across key channels, including social media advertising, email marketing, paid search and organic search.
• Knowledge of digital tracking infrastructure, including advertising pixels, tags and event tracking across websites and third-party platforms.

About The team

You will join our Insight and Analytics team at an exciting time when the charity are about to kick off a digital and data transformation programme to overhaul our approach to supporter journeys and digital experience. 

Please refer to the full job description below for more information.

How to apply

How to apply

Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.

Closing date:16th March 2026

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Benefits

• 30 days annual leave (plus bank holidays)
• A flexible approach to working arrangements.
• Access to our enhanced pension scheme
• Life assurance
• Access to various health and wellbeing schemes, including the employee assistance programme.

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About Great Ormond Street Hospital Charity

Every day, around 750 children and young people from across the UK are seen at Great Ormond Street Hospital (GOSH). At Great Ormond Street Hospital Charity, we help the hospital go above and beyond for seriously ill children, enabling kinder and better treatments, bringing hope for children with the rarest and most complex illnesses, and making hospital a little bit easier and a lot more fun for the thousands of children who are treated at GOSH every year. Our staff raise vital funds to support ground-breaking research, cutting-edge medical equipment, and the creation of child-centred facilities to help save more young lives, and essential support services that help save childhoods too.

Together, we can help give seriously ill children the best chance, and the best childhood, possible.

Our commitment to Equity, Diversity and Inclusion

We believe that GOSH Charity and the charity sector more widely should reflect the diversity of patients, communities, and society at large. We also know that having a more diverse and inclusive workforce will make us more innovative, challenge the status quo, and enable us to deliver more impact. We encourage applications from people of all backgrounds. In particular, we encourage applications from those who are currently under represented within the charity sector as they may be marginalised by race and/or ethnicity, sexual orientation, disability, long-term health conditions, or socioeconomic status. 

If you would like more information about our approach to inclusive hiring please see our Inclusive Hiring Page here. You can also find out more about our commitments to EDI within our EDI Strategy here

As a Level 2 Disability Confident Employer we are more than happy to make reasonable adjustments wherever possible throughout the recruitment process. For more information on this please contact recruitment@gosh.org

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