Senior CRM Marketing Manager
Senior CRM Marketing Manager
Are you a CRM marketer with recent hands-on Salesforce Marketing Cloud experience, looking for a role where you can combine campaign delivery with greater ownership and influence?
Great Ormond Street Hospital Charity is looking for a Senior CRM Marketing Manager to lead our Salesforce Marketing Cloud platform and help shape how we engage supporters through CRM.
We're looking for someone who enjoys getting into the detail—building and optimising journeys, creating campaigns, improving automation and using insight to drive better results. Alongside your technical expertise, you'll work closely with fundraising, communications and digital teams, helping stakeholders turn ideas into effective CRM campaigns that deliver against organisational goals.
This is an opportunity to step into a broader role where you'll own the Salesforce Marketing Cloud roadmap, lead CRM best practice across the organisation and influence how we use personalisation, automation and supporter insight to improve engagement.
If you're currently managing CRM campaigns and Marketing Cloud but want more ownership, greater stakeholder exposure and the opportunity to shape the future of CRM, we'd love to hear from you.
Salary
The salary for this role is £47,522 per annum and we operate a hybrid working policy of a minimum of two days per week in the office.
In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Key Responsibilities
- Lead and develop GOSH Charity's CRM and email marketing approach, delivering audience-focused, insight-led supporter communications.
- Act as the organisation's Salesforce Marketing Cloud specialist, taking a hands-on role in campaign builds, journey management, segmentation, testing and platform optimisation.
- Work closely with fundraising, communications and digital teams to understand campaign objectives and translate them into effective CRM activity.
- Build and optimise automated journeys and email campaigns, ensuring communications are personalised, timely and deliver measurable results.
- Own and develop the CRM roadmap, identifying opportunities to improve supporter journeys, automation, personalisation and campaign performance.
- Use testing, reporting and audience insight to continually improve engagement, conversion and supporter retention.
- Build strong relationships with stakeholders across the organisation, providing CRM expertise, challenging constructively where needed and helping teams make the most effective use of Marketing Cloud.
- Lead CRM projects, working with agencies, technical teams and internal stakeholders to deliver improvements and new capabilities.
- Ensure all CRM activity complies with governance, consent and data protection requirements.
- Line manage and develop a CRM Executive, creating a collaborative and supportive team environment.
Skills, Knowledge and Expertise
- Recent, hands-on experience using Salesforce Marketing Cloud, including campaign creation, Journey Builder, audience segmentation, automation and campaign optimisation.
- Strong experience planning, delivering and optimising CRM and email marketing campaigns with measurable results.
- Experience developing lifecycle journeys, automated communications and personalised supporter or customer experiences.
- Excellent stakeholder management skills, with experience working across multiple teams to influence campaign planning, manage competing priorities and build trusted relationships.
- Experience translating business objectives into effective CRM campaigns and technical Marketing Cloud solutions.
- Strong understanding of CRM reporting, testing, optimisation and performance measurement.
- Experience using data and insight to improve engagement, conversion and supporter retention.
- Excellent project management and organisational skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Experience managing or developing team members.
- A collaborative, proactive and solutions-focused approach, with the confidence to challenge constructively and drive continuous improvement.
How to apply
Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.
Closing date:23rd July 2026
#LI-HM1
Benefits
- 30 days annual leave (plus bank holidays)
- A flexible approach to working arrangements.
- Access to our enhanced pension scheme
- Life assurance
- Access to various health and wellbeing schemes, including the employee assistance programme.
#LI-HM1
About Great Ormond Street Hospital Charity
Every day, around 750 children and young people from across the UK are seen at Great Ormond Street Hospital (GOSH). At Great Ormond Street Hospital Charity, we help the hospital go above and beyond for seriously ill children, enabling kinder and better treatments, bringing hope for children with the rarest and most complex illnesses, and making hospital a little bit easier and a lot more fun for the thousands of children who are treated at GOSH every year. Our staff raise vital funds to support ground-breaking research, cutting-edge medical equipment, and the creation of child-centred facilities to help save more young lives, and essential support services that help save childhoods too.
Together, we can help give seriously ill children the best chance, and the best childhood, possible.
Our commitment to Equity, Diversity and Inclusion
We believe that GOSH Charity and the charity sector more widely should reflect the diversity of patients, communities, and society at large. We also know that having a more diverse and inclusive workforce will make us more innovative, challenge the status quo, and enable us to deliver more impact. We encourage applications from people of all backgrounds. In particular, we encourage applications from those who are currently under represented within the charity sector as they may be marginalised by race and/or ethnicity, sexual orientation, disability, long-term health conditions, or socioeconomic status.
If you would like more information about our approach to inclusive hiring please see our Inclusive Hiring Page here. You can also find out more about our commitments to EDI within our EDI Strategy here
https://www.gosh.org/about-us/equality-diversity-and-inclusion-edi-strategy/As a Level 2 Disability Confident Employer we are more than happy to make reasonable adjustments wherever possible throughout the recruitment process. For more information on this please contact recruitment@gosh.org