Senior Challenge Fundraising Officer

Senior Challenge
Fundraising Officer

Charity Commission England & Wales Registered Charity Number: 1152399

Scottish Charity Regulator Number: SC050992

actionpf.org

Job description

Job title:

Senior Challenge Fundraising Officer

Direct Reports:  None

Location:

 Hybrid minimum 1 day per week in the Peterborough office

Hours:

 Full-time, 37.5 hours per week. Typically 9:00 am – 5:00 pm,
with flexibility to maintain a good work–life balance. Occasional
out-of-hours work may be required, with time off in lieu. Part-time
considered, minimum 4 days.

Grade:

2b (£31,000 - £34,500)

About Action for Pulmonary Fibrosis

Action for Pulmonary Fibrosis (APF) is the UK’s
leading patient charity dedicated to improving
the lives of individuals and families affected by
pulmonary fibrosis. Our mission is underpinned
by values of compassionate, bold, expert and
collaborative. We believe in creating a supportive
environment in which both our  employees and
beneficiaries can thrive.

Founded in 2013 by people affected by PF and
clinicians, APF has grown into a respected national
charity rooted in community and evidence. We
provide trusted information and support, help a
growing network of support groups, campaign to

improve access to care and invest in research to
bring hope of new treatments. APF strives to be
an organisation of equity and inclusion, welcoming
people from all backgrounds – our team and
volunteers aim to reflect the diverse communities
we serve.

We have just launched an ambitious five year
strategy (2025–2030), co-created with the PF
community, which focuses on expanding support,
transforming care, and accelerating research. This
strategy marks a step change with a clearer focus,
stronger delivery model and greater ambition to
ensure no one faces pulmonary fibrosis alone.

Role purpose

The Senior Challenge Fundraising Officer will lead
the delivery and growth of APF’s third-party and
mass participation challenge events portfolio.

This role exists to significantly grow income and
participation by managing end-to-end third-party
challenge events, developing community-facing
charity-owned fundraising products and delivering
excellent supporter stewardship.

Working closely with the Head of Fundraising and
colleagues across Communications, Services and
the Operations Team, you will increase recruitment,
empower supporters to raise ambitious funds,
and create journeys that encourage long-term
engagement with APF.

Success in this role means more people fundraising
for APF, raising more income and feeling valued,
supported and inspired to stay connected to our
mission.

01733 839642        info@actionpf.org        www.actionpf.org

Key responsibilities

1. Grow participation in third party events

4. Stewardship and re-engagement

•  Manage the full lifecycle of third-party and mass
participation challenge events, from planning
and recruitment through to stewardship and re-
engagement.

•  Foster personal connections with supporters
through thoughtful, tailored stewardship that
keeps them engaged and feeling valued.

•  Create clear re-engagement plans to encourage

•  Develop and execute creative marketing strategies

repeat participation and long-term loyalty.

•  Collaborate with wider Fundraising and Services

teams to support acquisition and ensure our
supporters have a smooth, high-quality supporter
journey.

•  Represent APF publicly when required, acting as a
confident ambassador for the charity at events and
in public settings.

5. Data, insight and compliance

•  Support on the management of CRM data to
enable accurate segmentation, performance
tracking and reporting.

•  Monitor recruitment, participation, income and ROI
to help inform future planning and improvements.

•  Maintain up-to-date knowledge with GDPR

regulations and compliance and ensure personal
data is handled responsibly and securely.

•  Work closely with the Governance and Operations

Manager to ensure our fundraising activities
are fully compliant with GDPR and the Code of
Fundraising Practice.

to boost participation and attract new event
participants.

•  Draft engaging promotional content that inspires
and engages our supporters in collaboration with
the Communications team.

•  Promote third-party events proactively across

relevant channels and networks.

•  Work with the wider Fundraising team to

improve and refine the stewardship journey for
challenge participants to maximise the participant
experience.

•  Identify and pursue opportunities to grow
participation in new and existing events.

•  Attend key events as required, managing on-the-

day logistics and volunteer coordination.

2. Community product development

•  Work with Head of Fundraising to shape and
improve APFs fundraising offer and remote
products.

•  Test and refine new fundraising concepts that

increase accessibility and broaden participation.

•  Work collaboratively across teams to ensure our
community fundraising products align with wider
campaigns and strategic priorities.

3. Income growth and fundraiser empowerment

•  Inspire participants to achieve ambitious

fundraising targets through engaging, creative
communications.

•  Develop and enhance fundraising materials,

including participant packs and digital resources to
support our fundraisers.

•  Use insight and sector trends to identify

opportunities to boost event visibility and
maximise fundraising efforts.

•  Monitor fundraising performance to ensure we’re
meeting targets and delivering strong ROI on our
challenge activities.

01733 839642        info@actionpf.org        www.actionpf.org

Person Specification

Essential experience

•  Experience in third-party mass participation

•  Opportunity-focused, actively identifying ways

challenge fundraising, supporting participants
through their fundraising journeys and working
with external event providers to deliver successful
participation and income.

to increase participation, engagement and
fundraising income. Brings creativity and curiosity
to testing new ideas, improving supporter journeys
and developing fundraising opportunities.

•  Committed to excellent supporter experiences,

ensuring all interactions with participants
and fundraisers are positive, responsive
and supportive. Demonstrates a genuine
commitment to stewardship that builds loyalty,
repeat participation and long-term supporter
relationships.

Desirable experience

•  A keen interest in monitoring sector trends in
mass participation and challenge events, with
the ability to identify new opportunities, formats
or engagement approaches that help keep
the organisation’s fundraising offer relevant,
competitive and appealing to supporters.

•  Experience managing relationships with third-
party stakeholders, such as event organisers,
ensuring clear communication, effective
collaboration and positive outcomes for both APF
and its supporters.

•  Experience using and developing supporter

stewardship journeys, designing communications
and touchpoints that motivate participants,
encourage fundraising success and build long-
term supporter loyalty.

•  Experience developing or supporting charity-

owned virtual or digital fundraising events, helping
to plan, launch and grow participation through
engaging supporter experiences and effective
promotion.

•  Experience managing or coordinating volunteers,
providing guidance, encouragement and clear
communication to enable volunteers to contribute
confidently and effectively to fundraising activities.

•  Proven ability to grow participation and increase
income, with experience developing stewardship
journeys, recruiting supporters and identifying
opportunities to maximise fundraising potential.

•  Experience in donor stewardship and supporter
relationship management, providing excellent
support to fundraisers, building long-term
relationships and delivering engaging supporter
journeys that encourage repeat participation and
loyalty.

•  Experience using CRM systems and supporter
data to track engagement, monitor fundraising
performance and identify opportunities for
improvement, using insight to inform decision-
making and strengthen fundraising outcomes.

Essential skills and attributes

•  Highly motivated, proactive and well organised,
with the ability to manage multiple fundraising
activities and competing priorities effectively.
Demonstrates initiative, takes ownership of
projects, and consistently delivers high-quality
work to agreed deadlines.

•  Confident communicator, able to engage and

inspire a wide range of audiences across multiple
channels, including email, telephone, social media
and in-person events.

•  Skilled relationship builder, able to develop

and maintain positive, long-term relationships
with colleagues, supporters, event participants
and stakeholders. Demonstrates empathy,
professionalism and enthusiasm when
representing the charity and supporting people in
their fundraising journeys.

•  Data-aware and insight-led, comfortable using
fundraising data, CRM systems and campaign
reporting to monitor performance, identify trends
and inform improvements. Able to use evidence
and supporter insight to strengthen participation,
engagement and income growth.

01733 839642        info@actionpf.org        www.actionpf.org

Person Specification (continued)

Commitment to equality, diversity and inclusion

Knowledge and compliance

•  Demonstrates a proactive commitment to inclusive

•  Awareness of the Code of Fundraising Practice and

fundraising that engages diverse audiences.

sector standards.

•  Understands barriers to participation and designs
supporter journeys with accessibility, relevance
and representation in mind.

•  Understanding of GDPR and best practice in

handling personal data.

•  Willingness to represent the charity publicly when

•  Champions equitable practice in campaign design,

required.

storytelling and donor experience.

•  Commitment to APF’s values: compassionate,

•  Strong understanding of ethical fundraising

expert, bold and collaborative.

practice, regulation, data protection, GDPR and
supporter consent.

Safeguarding and Compliance

APF is committed to safeguarding everyone we work
with. This role will complete relevant safeguarding
training and uphold all policies.

Diversity and inclusion

At Action for Pulmonary Fibrosis, we are committed
to promoting equity and inclusion. Pulmonary
fibrosis does not discriminate and neither do we.
We believe that our team should reflect the diverse
communities we serve.

We warmly welcome applications from all
candidates, irrespective of age, disability, race,
sex, pregnancy or maternity, gender reassignment,
sexual orientation, religion or belief, or marital or
civil partnership status.

01733 839642        info@actionpf.org        www.actionpf.org

Terms of appointment

Contract:

Permanent

Salary band:

Band 2b (£31,000 - £34,500)

Pension:

Holiday:

 Auto-enrolment (APF contributes 3%)

 25 days plus 3 discretionary days at Christmas, plus bank holidays
(pro rata for part-time). Buy/sell leave scheme available

Location:

 Hybrid (Peterborough office 1 day per week)

Hours:

 37.5 hours full-time (flexible with TOIL), part-time considered
(minimum 4 days per week)

Other benefits:

 Flexible working policies, free gym membership at Peterborough office,
life assurance

Probation:

 You will have an initial six-month probationary period.

Notice periods:

 Two weeks on both sides during the probation period and extending to three
months thereafter.

How to apply

Please submit a CV and a covering letter (maximum of two pages) to HR@actionpf.org highlighting your
skills and suitability to the role, reflecting the key responsibilities in the job description.

First stage interviews to be held virtually on 1st May, second stage interviews to be held at the
Peterborough office on 8th May.

Registered office:
Action for Pulmonary Fibrosis, Studio 8, Stuart House,
St John’s Street, Peterborough, PE1 5DD

England & Wales Charity Registration Number: 1152399
Scotland Charity Registration Number: SC050992

01733 839642        info@actionpf.org        www.actionpf.org