Senior Brand Marketing Manager
Senior Brand Marketing Manager (12-month mat cover)
Key Responsibilities
- Lead the strategy, planning and delivery of brand marketing activity, including major brand campaigns across paid, earned, shared and owned channels, working closely with internal teams and external agencies to ensure high-quality, on-time delivery centred on a test-and-learn approach.
- Develop and evolve brand marketing strategy to support organisational priorities, increase brand awareness and relevance among priority audiences.
- Support the development of Blood Cancer UK’s brand strategy, with a particular focus on verbal identity, including brand positioning, narrative and messaging, ensuring clarity, consistency and alignment across the organisation.
- Support the development of Blood Cancer UK’s content strategy, ensuring it aligns with and supports brand strategy and is audience-led.
- Lead the embedding of an audience-first approach, championing the use of audience insight and segmentation to inform planning, prioritisation and decision-making across marketing, communications and wider teams.
- Own and embed the organisation’s audience segmentation model, ensuring it is actively used to shape brand marketing activity, content planning and campaign development.
- Lead ongoing brand performance reporting and analysis, tracking brand metrics, identifying trends and generating insight to inform recommendations and optimise brand marketing strategy over time.
- Work collaboratively across teams to ensure external-facing activity is aligned with brand strategy, audience insight and organisational priorities, supporting greater coherence and strategic focus.
- Provide senior strategic support to the Head of Brand and Profile Growth, contributing capacity across priority brand and audience work as needed.
Skills, Knowledge and Expertise
Knowledge
- In-depth knowledge and experience of brand, marketing and communications strategy and integrated planning that drives audience reach, relevance and growth
- Strong understanding of audience-led planning and content strategy, including the use of segmentation, insight and data to inform prioritisation across online and offline channels.
- Understanding of and interest in marketing, communications & media trends
- Knowledge of agile and iterative ways of working, including test and learn approaches informed by performance and insight.
- Understanding and commitment to a culture of continuous improvement, taking learnings from marketing and communications activity into future work
- A commitment to equal opportunities and diversity, and to the aims and values of Blood Cancer UK
Skills
- Keen analytical skills with the ability to evaluate performance, identify trends, predict results as well as respond to performance and report accordingly
- Ability to influence, challenge and motivate cross functional teams, including senior stakeholders
- Skilled in planning, shaping and implementing audience-led marketing and communications campaigns
- Strong strategic communication skills, with the ability to articulate brand and audience thinking clearly and persuasively to a range of audiences
Experience
- Experience of developing and delivering brand and marketing strategies and integrated plans that achieve meaningful audience reach and growth
- Experience in brand marketing performance measures, evaluation and reporting. Experience of planning multi-channel, insight-led marketing and communications activity (across paid, earned, owned and shared media) that delivers impact in reach and activation amongst consumer and professional audiences
- Experience of developing or evolving brand positioning and narrative, translating brand strategy into clear, consistent messaging that supports brand growth and coherence across external-facing activity.
- Experience leading cross-functional teams and bringing together - and inspiring – internal and external stakeholders to achieve common goals
- Experience of supporting leaders to build a case for investment in brand marketing based on insight, data, performance and trends
- Strong analytical skills, with the ability to evaluate performance, identify trends and translate insight into clear strategic recommendations.
About Blood Cancer UK
FLEXIBLE WORKING & OUR BENEFITS
We welcome conversations about part time working, job shares, and all forms of flexible working right from application stage. You can get in touch with us at
if you want to ask us anything about flexible working.
recruitment@bloodcancer.org.ukBenefits:We think our benefits are brilliant, and the majority start from day 1. These are just a few of them:
- 30 days annual leave PLUS bank holidays
- Generous pension scheme and Life Assurance
- Enhanced maternity, paternity and adoption leave, as well as study leave and a day off to move house
- Wellbeing is a priority for us, we offer a wide range of individual and team support in our Wellbeing Hub
- Our Academy is our in-house Continued Professional Development (CPD) learning and development programme, including an internal mentoring scheme. We have organisation-wide focus days, which are days set aside for you to focus on your own development, without being interrupted by emails and meetings.
- Cycle to work and season ticket loans
- Opportunity to take sabbaticals
Location:Working agile means we changed from having a culture where people are expected to be in the office from 9am to 5pm to one where we’re much more focused on what they deliver. We've built a positive culture where autonomy, trust, wellbeing and flexibility allow us to recruit and retain the very best people. We recognise that teams still need to come together regularly to develop relationships and strengthen collaborative working. Therefore, for the majority of roles, your contractual place of work will be one of our offices. The expectation for how often you will be required to attend the office is outlined in the job profile and will be discussed with you. Details about our hybrid and
agile working approach(including how travel expenses work) can be found on our
HOW TO APPLY
We ask you to send us a CV and cover letter. In your cover letter, we'd like to know why you're interested in working with us at Blood Cancer UK. It's also helpful if you tell us why you think you are a great candidate for this role based on the skills, knowledge and expertise section above. Your cover letter doesn't have to be too long, 1-2 pages is ideal. Please don't add photos or graphics to your CV, as we use blind shortlisting at this stage of the process.
Full details about our recruitment
processes, including how we use blind shortlisting and what to expect at each stage of the process can be found on our
website. Sometimes we close our vacancies early, usually because we have had a lot of great applicants, so we’d always encourage you to apply early rather than wait until the deadline.
WHY WORK AT BLOOD CANCER UK?
We started because of Susan, we’ll get there because of you.
Blood Cancer UK was started by one family who lost their daughter, Susan, to blood cancer, and that history and sense of family continues to shape who we are today. When you join Blood Cancer UK, you don’t just become an organisational employee – you become part of a collaborative community dedicated to funding research into beating blood cancer that includes some of the most inspiring people you’ll ever meet.
And we’re not that far away from beating blood cancer. We’re confident we can do it within the next generation, and this makes us hugely ambitious and gives us a sense of real urgency. It also means we’re changing quickly as an organisation as we constantly challenge ourselves and strive to become more and more effective. This pace of change means working here isn’t for everyone. But if you’re excited by the chance to work in a fast-paced, agile and supportive environment with the focus and ambition to beat blood cancer this could be the place for you! We focus on results rather than time spent at a desk, so we deliver more for people affected by blood cancer.
EQUALITY, DIVERSITY & INCLUSION
We are committed to actively promoting equality, diversity, and inclusivity. Read our
statementwhich reflects our strong drive to change in this area.
You can read some examples of how we can support you through the application and interview process
Documents
Our Hiring Process
Don't worry if you don't see any roles you want to apply for now. Register your interest to allow us to contact you when a suitable role meeting your criteria comes along. Please note that at the present time, Blood Cancer UK is unable to offer work experience placements or internships.