You will play a key role in fulfilling our aim of maintaining our leadership in the field of first aid training at work. You will support the sales function by achieving key performance indicators through the effective management and development of your direct reports.

• Lead and motivate a team of sales professionals to achieve and exceed targets.
• Monitor performance against KPIs and implement strategies for continuous improvement.
• Support team members with coaching, training, and development.
• Collaborate with internal stakeholders to ensure exceptional customer service and operational efficiency.
• Contribute to maintaining our reputation as the leading provider of workplace first aid training.

• Proven experience in sales leadership or team management.
• Strong communication and coaching skills.
• Ability to analyze performance data and drive results.
• Passion for delivering outstanding customer experiences.
• Commitment to the values and mission of the British Red Cross.

Interested? The closing date for applications is 23.59 on Wednesday 28th January 2026.

In return for your commitment and expertise, you’ll get:

• Flexible working:Remote and hybrid working, flexitime, compressed hours, and job sharing.
• Holidays:36 days annual leave (including bank holidays) + option to buy 5 extra days.
• Pension scheme:Up to 6% contributory pension.
• Learning & Development:A range of career & learning opportunities.
• Discounts:Blue Light Discount Card, Tickets For Good & employee benefits platform..
• Wellbeing Support:Peer Supporters, CiC (EAP) & Headspace App.
• Cycle2Work:Lease a bicycle through the scheme.

We are proud to be part of the Disability Confident scheme for UK-based roles. During your application, you'll have the option to apply under the scheme.
At the British Red Cross, we value diversity and maintain an inclusive environment for all staff and volunteers. We champion our teams in bringing their true selves to work, free from discrimination. This is achieved through reporting and assistance from our internal networks: Race and Ethnic Equality (REEN), LGBT+, Disability and Wellness (DAWN), Gender, Carers, and Young Staff Network.

Together, we are the world's emergency responders

At the British Red Cross, we value diversity and maintain an inclusive environment for all staff and volunteers. We champion our teams in bringing their true selves to work, free from discrimination. This is achieved through reporting and assistance from our internal networks: Race and Ethnic Equality (REEN), LGBT+, Disability and Wellness (DAWN), Gender, Carers, and Young Staff Network.