Jobs

Publicity and Marketing Executive: Eye Books/Wilton Square

Apply by 6 February for this full-time remote role.

Eye Books is an independent publisher that is celebrating its 30th anniversary this year. Its original mantra of “publishing ordinary people doing extraordinary things” created a raft of superb travel publishing in its early years. That has morphed into a more general guiding principle of “great stories, well told.”

Last year they launched Wilton Square, whose first intention was to provide a home for Unbound authors after that company went bankrupt. It now publishes a mixture of on-going Unbound authors, and its own commissions, mainly literary fiction and quality non-fiction.

Despite the venerable age of Eye Books, they are very much in start-up mode. They have a new publisher to establish, and an older one that has many new opportunities. This requires everyone to throw themselves into their defined roles but must be happy to take on anything that is required at that time.

Bringing in a full-time, totally committed, switched-on and talented Publicity and Marketing Executive to join the core team of five is the next step in their growth. You will have at least one year’s experience working in publicity and/or marketing.

Overall, the role is to ensure that you maximise the readership for every one of Wilton Square’s authors that you work with. The position is a mix of publicity and marketing skills, reporting to the relevant directors, with an open line into the joint CEOs.

Publicity:

Eye Books have a publicity Director, who will do the bulk of the lead title campaigns. Working closely with her, you will have some original titles and all the paperbacks.

• Create compelling, imaginative publicity campaigns.
• Pitch and respond to opportunities across print, broadcast and other media.
• Maintain effective links with media and trade partners.
• Write and distribute press releases.
• Manage prize submissions.
• Organise launch events.
• Manage trade and review mailings.

Marketing:

Eye Books work with an external digital marketing partner who manages their website infrastructure and paid digital advertising. Creative development, campaign planning and asset creation are led in-house. Close collaboration with this partner is essential.

• Conceive, design and deliver creative marketing campaigns for frontlist and backlist titles, from initial idea through to execution
• Design marketing assets in-house, including digital visuals, social media assets, campaign graphics, newsletters and sales-facing materials
• Develop clear, imaginative campaign plans with tailored messaging for different audiences and channels
• Manage and curate social media channels, newsletters and digital content to drive engagement and sales
• Plan and maintain content calendars across platforms, ensuring consistency of tone and brand
• Oversee website content and updates, working closely with the external digital partner
• Brief, liaise with and collaborate closely with the external digital partner on paid social activity, optimisation and reporting.

The successful candidate will be:

• Driven and flexible
• Able to work under pressure and take on work not necessarily within the immediate remit of the job description, consistent with Eye Books’ start-up mode.
• Understand the company and their role within it
• Recognise that this is an opportunity to make a name for themselves within the industry

Location: Remote work, all meet up in London at least every two months.

Salary: £31,500 with six monthly increases.

For more information and to apply, see the Eye Books website.