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| JOB PROFILE: PR OFFICER | ||
| Role: | Date profile last PR OFFICER reviewed: | June 2026 |
| Name: | Reports to: | PR MANAGER |
| MAIN SUMMARY OF ROLE: | ||
| The purpose of the role is to positively promote the visibility, awareness and reputation of the RAF Benevolent Fund through proactive publi relations and communications activity. The postholder wil help raise the profile of the organisation among key audiences by delivering media relations, content creation, stakeholder communications and wider communications activity that supports the Fund's strategic objectives. | ||
| KEY ACCOUNTABILITIES/RESPONSIBILITIES: | ||
| individuals and organisations. | Respond to daily media, PR and communications enquiries from journalists, beneficiaries, supporters, | |
| Work closely with the PR Manager to identify opportunities to generate regional and national media | ||
| coverage, maximise positive publicity and help mitigate reputational risks. Support the planning and delivery of campaigns that promote the Fund's services, fundraising activity, | ||
| events and wider organisational priorities. Work closely with the Digital team's social media activity to identify engaging content for their use | ||
| across digital channels. Produce communications materials including press releases, case studies, website content, | ||
| newsletters, briefing documents, internal communications and stakeholder communications. Liaise with beneficiaries, supporters and external organisations/agencies to develop compelling stories | ||
| and communications materials. | ||
| Interview beneficiaries, fundraisers and supporters to develop case studies and content that demonstrate the impact of the Fund's work. | ||
| Support internal communications activity to ensure colleagues are informed and engaged with organisational priorities, campaigns and achievements. | ||
| Represent the Fund at external events and media opportunities | ||
| Monitor media coverage and communications activity, analysing relevant metrics to assess performance and identify opportunities for improvement. | ||
| Maintain media and stakeholder contacts, helping to build strong relationships that support the Fund's communications objectives. | ||
| Ensure all communications activity reflects the Fund's brand, values and key messages. | ||
| COMPETENCIES REQUIRED FOR THE ROLE | ||
| Essential | Desirable | |
| Working with people | Adapting and responding to change | |
| Persuading and influencing | Creating and innovating | |
| Presenting and communicating information | Relating and networking | |
| Planning and organising | Following instructions and procedures | |
| Learning and researching | Applying expertise and technology | |
| Writing and reporting | Deciding and initiating action | |
| QUALIFICATION(S), KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED FOR THE ROLE | ||
| Academic or Professional Qualifications (or equivalent): Essential | Desirable | |
| Good level of education | ||
| Knowledge/ Experience: Essential | Desirable | |
| Experience working within a PR or comms role | Interest or understanding of the Royal Air Force Knowledge and experience of managing digital | |
| Excellent writer, with a strong command of the English language | and social media to support fundraising and PR | |
| Good understanding of social media channels Ability to thrive in a dynamic, proactive and | objectives Using a CMS system | |
| reactive environment Strong interpersonal skills, whether it's over the | ||
| phone, by email or in person, you need to be approachable, friendly and empathetic. | ||
| Skills/Abilities: Essential | ||
| Excellent written and verbal communication skills | Desirable Creative flair, with the ability to spot a good | |
| Proven track record providing proactive and reactive media relations | story or opportunity Good media handling skills | |
| Outgoing, personable and confident when talking to clients, journalists and beneficiaries | ||
| Highly motivated and energetic. Able to work | ||
| individually and part of a team Excellent organisation skills and time management | ||
| Collaborative worker, able to work consultatively | ||
| with staff from across the organisation Flexible and open to a variety of job responsibilities | ||
| High level of IT literacy | ||
| Other Requirements: | ||
| Travel to other Fund offices and UK locations and willingness to work out of hours and at weekends (as appropriate). | ||
| To carry out any other duties that is within the scope of the job as requested by the PR Manager or Head of Communications. | ||
| I confirm this job profile has been drawn up with my full involvement and accurately reflects the | ||
| responsibilities of the role. | ||
| Postholder's Signature: NAME: Line Manager's Signature: NAME: DATE: | ||