JOB PROFILE: PR EXECUTIVE
Role:	PR EXECUTIVE	Date profile last reviewed: PR MANAGER	June 2026
Name:	Reports to:
MAIN SUMMARY OF ROLE: The purpose of the role is to positively promote the visibility, awareness and reputation of the RAF Benevolent
Fund through proactive publi relations and communications activity. The postholder wil help raise the profile of the organisation among key audiences by delivering media relations, content creation, stakeholder communications and wider communications activity that supports the Fund's strategic objectives.
KEY ACCOUNTABILITIES/RESPONSIBILITIES: Respond to daily media, PR and communications enquiries from journalists, beneficiaries, supporters,
individuals and organisations.
Work closely with the PR Manager to identify opportunities to generate regional and national media coverage, maximise positive publicity and help mitigate reputational risks.
Support the planning and delivery of campaigns that promote the Fund's services, fundraising activity, events and wider organisational priorities.
Work closely with the Digital team's social media activity to identify engaging content for their use
across digital channels. Produce communications materials including press releases, case studies, website content,
newsletters, briefing documents, internal communications and stakeholder communications. Liaise with beneficiaries, supporters and external organisations/agencies to develop compelling stories
and communications materials. Interview beneficiaries, fundraisers and supporters to develop case studies and content that


Represent the Fund at external events and media opportunities Monitor media coverage and communications activity, analysing relevant metrics to assess



Ensure all communications activity reflects the Fund's brand, values and key messages.
COMPETENCIES REQUIRED FOR THE ROLE
Essential		Desirable
Working with people		Adapting and responding to change
	Persuading and influencing	Creating and innovating
	Presenting and communicating information	Relating and networking
	Planning and organising	Following instructions and procedures
	Learning and researching	Applying expertise and technology
Writing and reporting		Deciding and initiating action
QUALIFICATION(S), KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED FOR THE ROLE
	Academic or Professional Qualifications (or equivalent): Essential	Desirable
Good level of education
	Knowledge/ Experience: Essential	Desirable
	Experience working within a PR or comms role	Interest or understanding of the Royal Air Force Knowledge and experience of managing digital
	Excellent writer, with a strong command of the English language	and social media to support fundraising and PR
	Good understanding of social media channels Ability to thrive in a dynamic, proactive and	objectives Using a CMS system
	reactive environment Strong interpersonal skills, whether it's over the
	phone, by email or in person, you need to be approachable, friendly and empathetic.
Skills/Abilities: Essential
	Excellent written and verbal communication skills	Desirable Creative flair, with the ability to spot a good
	Proven track record providing proactive and reactive media relations	story or opportunity Good media handling skills
	Outgoing, personable and confident when talking to clients, journalists and beneficiaries
	Highly motivated and energetic. Able to work
	individually and part of a team Excellent organisation skills and time management
	Collaborative worker, able to work consultatively
	with staff from across the organisation Flexible and open to a variety of job responsibilities
	High level of IT literacy
	Other Requirements:
Travel to other Fund offices and UK locations and willingness to work out of hours and at weekends (as appropriate).
	To carry out any other duties that is within the scope of the job as requested by the PR Manager or Head of Communications.
	I confirm this job profile has been drawn up with my full involvement and accurately reflects the
responsibilities of the role.
	Postholder's Signature: NAME: Line Manager's Signature: NAME: DATE:

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