PR & Communications Executive

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Midlands Air Ambulance Charity

PR & Communications Executive

Hybrid working: 3 days per week at HQ and 2 days per week at home

37.5 hours per week

£29,000 - £32,000 per annum

About us

Midlands Air Ambulance Charity is an independent health care provider and is rated outstanding by the Care Quality Commissioned (CQC). We are responsible for delivering a pre-hospital emergency helicopter-led service across the Midlands Region – we proudly serve the diverse communities of Gloucestershire, Herefordshire, Shropshire, Staffordshire.

Midlands Air Ambulance Charity (MAAC) is the largest Air Ambulance Charity in England serving a population of nearly seven million over six counties. We are an establish healthcare provider with over three decades of experience. Our core organisational divisions include:

Emergency critical care service – Our three airbases play a pivotal role in delivering rapid critical prehospital emergency medical care, by ensuring that residents across the Midlands region have access to a network of air ambulance helicopters within 10 minutes. we provide a pre-hospital helicopter-led service, 24/7 operations, 365 days a year, to residents and visitors across the Midlands region, bringing hospital-level procedures and medicines to the patient at the scene of an accident or incident.

Charitable programme – we raise funds for our lifesaving service and play an active role within the communities of the six counties that we serve. We provide education programmes volunteering opportunities and social engagement activities to support with community cohesion and wellbeing.

Retail network – we have a growing portfolio of charity shops which contribute towards raising funds for helicopter and critical care car missions. We also support environmental and ethical causes as part of our wider societal role.

Training provider – we deliver community life skill sessions, such as CPR, bleed control, defibrillation usage alongside CPD accredited courses ranging from workplace first aid training to specialist pre-hospital clinical training.

The organisation is driven by a longstanding and deep-rooted ‘One Team’ ethos:

Vision - Saving Lives by Saving Time - Today, tomorrow, and in the future.

Mission - To provide patients with outstanding pre-hospital care and life saving intervention through the operation of helicopter-led emergency medical services.

Values - Receptive, Recognition, Relevant, Respectful and Responsible

About the role

As a key member of a dynamic Marketing & Communications team, this role will focus on brand guardianship and building awareness in support of the Charity’s lifesaving cause.

The main aim will be to strengthen the Charity's public profile and relevance by building strong relationships with media, high profile supporters and influencers as well as with the communities that the Charity serves.

The role will be responsible for developing and implementing effective PR and communications plans that:

• enhance brand reputation via the production of regular communications that have clear ‘calls to action’ e.g. encouraging donations, advocacy and participate in activity (e.g. events, campaigns)
• increase visibility via media coverage across a range of print, broadcast, and digital channels; developing integrated PR stories to facilities other content creation, third party outreach and social media.

You’ll be a great storyteller - considering both internal and external audiences – who has experience in creating engaging content across multiple platforms, with a real passion for communicating the stories of local people who have been supported by the Charity as well as those of our crew who work tirelessly to save lives.

This is an exciting and busy role in a successful and forward-thinking organisation. You will work closely with colleagues from the marcoms team and across the wider MAAC Group, including clinical, non-clinical, retail and training, whilst maximising the charity’s brand, profile and promotion.

Please refer to the job description and person specification for further information.

How to apply

Please download the attached application form or send a full up to date CV with covering letter to introduce yourself and highlighting key achievements and experience relevant to the role and send to recruitment@midlandsairambulance.com.

Job DescriptionPerson Specification

Other information

We are committed to safeguarding and promoting the welfare and safety of all our stakeholders and expect all our staff to share this commitment. Post holders will be subject to a satisfactory Disclosure and Barring Service check (DBS).